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Finance case studies: we currently have 39.
Any agency or media owner can submit case studies to our team and these 39 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.
Heart-warming Thai insurance ad gets 6 million views in a week
Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. This case study looks at how the Bangkok-based insurance firm used the 'Unsung Hero' ad to get 6 million views after being posted on YouTube for just a week.
16/04/2014 | Full story...
Email marketing case study: Aviva gets 48% rise in quotes after ‘send more mail’ strategy
During 2013, Aviva overhauled its email marketing strategy with the help of Alchemy Worx. This case study looks at how the car insurance firm’s counter intuitive 'send more email' approach generated a 48 per cent rise in the number of quotes requested, as well as seeing a 4-fold increase in click-throughs.
Brand: Aviva | Sector: Financial/ Insurance | Country: UK | Agency/Partner: Alchemy Worx | Objective: brand awareness, consideration and purchase | Format: Email
22/01/2014 | Full story...
Case Study: How five brands have used Microsoft Windows 8
This month, Microsoft unveiled its latest ad formats for its Windows 8 operating system. In this blog post, Stephen Ki, Vice President for Global Agencies & Accounts at Microsoft Advertising, looks at the latest Windows 8 in-app ad camapigns, from brands including All Saints clothing, Mercedes-Benz USA, Vans Shoes, MasterCard and Dell.
Brand: Microsoft, All Saints clothing, Mercedes-Benz USA, Vans Shoes, MasterCard and Dell | Sector: Clothing, Finance, Computing | Country: US | Partner/agency: Microsoft | Objective: brand awareness, consideration and purchase | Format: Mobile, Display, Video
14/08/2013 | Full story...
Mobile case study: MasterCard runs location-based ads on Priceless Cities campaign
The campaign allows cardholders to access curated dining, entertainment, travel and sport experiences. By collaborating with MasterCard and UM, Microsoft developed a Windows 8 in app solution designed to encourage consumers to tap into the Priceless website using their mobile devices. The unique experience leverages contextual data to ensure the Priceless offers are relevant and based on location, user input and the content within the app. Through the multi-touch ad unit, users can choose their customized Priceless Cities experience – before a full screen takeover allows for further exploration into their personal offers.
Brand: Mastercard | Sector: Finance | Country: US | Partner/agency: Microsoft/ UM | Objective: brand awareness, consideration and purchase | Format: Search, Bing
03/07/2013
Search case study: MoneySupermarket ads blocked from Google after AdWords breach
In April 2013, Finance site MoneySupermarket.com saw its search ads pulled from Google's search results due to a ‘lack of transparency’ over its payday loan adverts. Google pulled all paid search ads run by MoneySupermarket.com as part of a crackdown on payday loan vendors that disregard AdWords’ policies. The ads were down for over 24 hours before the issues were rectified by MoneySupermarket. The move also saw MoneySupermarket ads for car and home insurance removed from the rankings for 24 hours.
More on this case study…
Brand: MoneySupermarket.com | Sector: Finance | Country: UK | Objective: Build brand enagagement, drive sales |Format: Google, search, AdWords
25/04/2013 | Full story...
Case study – blogger engagement strategies in the UK
Digital marketers often overlook blogger engagement strategies which can be a quick win for many brands – here we show the top 20 most influential blogs in the UK market as a reminder that blogger engagement strategies should be on every marketer’s radar.
More on this case study…
Sector: Sport, Fashion, FMCG, Media, Film, Entertainment, TV, Finance, Gardening, Music, Food and Beverages, Travel, Retail, Retaurants, Health and Beauty | Country: UK | Objective: Brand positioning, drive engagement, Seasonal promotion | Format: SEO, Google, AdWords, Newspapers |
14/03/2013 | Full story...
American Express 'Small Business Saturday' boosts local purchases via Facebook promo
American Express used Facebook to engage with people to encourage shopping at local merchandisers on the Saturday after Thanksgiving. The initiative ‘Small Business Saturday’ used the Facebook Premium Ad format to drive people to the Small Business Saturday Page, where visitors got further information. Shoppers who used their American Express cards on the designated day received a $25 credit when they spent $25 at a participating merchant. American Express also provided 10,000 small businesses with free advertising on Facebook to promote the day. After the campaign, 40% of the general public was aware of Small Business Saturday, the company claims.
Facebook case study | Video case study
More on this case study…
Brand: American Express | Country: USA| Sector: Finance | Objective: build brand awareness & engagement | Format: Facebook Page
07/11/2012
Case Study: Gjensidige | Media: MSN | Country: Norway | Sector: Finance | Objectives: Engagement, cut-through | Format: Online advertising, rich media,
An innovative, personalisable avatar brought the benefits of financial independence to life for banking and insurance company Gjensidige. Deployed to engage young adults, the avatar swung into action through expanding banner ads, tying up new levels of engagement for a target audience that is highly resistant to the insurance category.
Download the MSN case studies compendium
26/04/2010
Case Study: Maybank | Media: MSN | Country: Malaysia | Sector: Finance | Objectives: Brand positioning, engagement | Format: Interactive media
When Malaysia’s oldest banking institution wanted to engage a tech-savvy youth audience, it was time to call in Agent M, Asia’s first Windows Live Messenger financial ‘bot. His mission: to position Maybank as a youthful and progressive bank, solve banking problems instantly, and create new levels of engagement with young consumers.
Download the MSN case studies compendium
26/04/2010
Agency: AKQA | Client: Visa | Sector: Finance | Objective: Customer acquisition | Format: Rich media
Cross-Media Case study: Dear Visa
This campaign shows how Visa and AKQA used video case studies to give free-of-charge advice to small-business owners. The Business Breakthrough site is specifically targeted to small businesses with only one to five employees. A "live" host, who appears on various animated backgrounds, serves as an emcee of sorts on the Business Breakthrough microsite, introducing each of the video case studies, which are the focal point of this straightforward, uncluttered site.
Download Visa case study | Ask your Tutor for more insights | Submit your own case studies
03/08/2007
Client: ING | Sector: Finance | Objective: Customer acquisition | Format: Banners
The objective of the XMOS study is to help marketers and their agencies answer the question: what is the optimal mix of advertising vehicles across different media, in terms of frequency, reach and budget allocation, for given campaign to achieve its marketing goals? This particular campaign for ING ran for six months and included advertising on television, magazines and online. The budgetary proportions of the campaign were 68% for television, 17% for magazines and 15% for the internet. The media mix proved to be more effective than advertising would have been in any single medium. The 15% share of budget that ING assigned to interactive demonstrated itself to be ideal in this campaign.
01/08/2007
Agency: Taglab | Client: Schroders | Sector: Finance | Objective: Customer acquisition | Format: Rich media
Schroders has historically focussed on direct marketing and trade press advertising in order to promote their funds to institutional investors. In order to test the effectiveness of online advertising, Taglab was briefed to adapt a series of fund campaigns into online treatments. They built a series of campaigns to promote fund launches and high performing funds to independent financial advisors. Whilst Schroders traditionally focusses on promoting funds to institutional investors, online advertising provides a cost effective means of reaching a wider IFA and retail audience.
Download Schroders case study | Ask your Tutor for more insights | Submit your own case studies
01/08/2007
Agency: Taglab | Client: N&P | Sector: Finance | Objective: Customer acquisition | Format: Web content
Interactive Flash presentation aids used by financial planners at Norwich & Peterborough Financial Advice Service to inform and educate customers on a variety of topics including attitude to risk, the cost of delay in starting a pension and how the stock market works. In order to provide high quality, impartial advice to an audience who tend to be financially unsophisticated, N&P’s advisors require presentation aids that help them to discuss complex financial concepts such as attitude to risk in a clear and accessible manner. Taglab developed a range of interactive Flash presentation tools that could be integrated into N&P’s electronic financial advise system.
Download Norwich & Petersborough Financial Advice case study | Ask your Tutor for more insights | Submit your own case studies
01/08/2007
Agency: Taglab | Client: Avis and Visa | Sector: Finance | Objective: Customer acquisition | Format: Dedicated website
A specially developed site to promote the customer benefits of the partnership between Avis and British Airways. The site recognised returning visitors automatically, delivering tailored offers and benefits based upon the user's Executive Club membership status. Taglab Publisher was used to control when offers were presented, and to whom. Taglab developed a microsite with “remember me” cookie functionality, that stores which tier of the Executive Club each passenger belongs to.
Download Avis and Visa case study | Ask your Tutor for more insights | Submit your own case studies
01/08/2007
Case study topics
- 1upSearch
- 20th Century Fox
- 3
- AA
- Adidas
- advertising
- advertising creative
- advertising spend
- Africa
- AIS
- AKQA
- All Nippon Airways
- analytics
- Android
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- Argentina
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- Audible
- augmented reality
- Australia
- Autobytel
- automotive
- Avis
- Axe
- banners
- Bayer Healthcare
- BBC
- behavioural targeting
- Belgium
- Ben and Jerrys
- Betfair
- Big Picture
- Blendtec
- Blink TV
- blogging
- BMW
- Bookstart
- brand awareness
- brand equity and positioning
- Brandcast Media
- Brazil
- British Airways
- British Gas
- Bruno
- Burberry
- Burger King
- Buzzfeed
- Cadburys
- Cambria Automobiles
- Canada
- Cannes Lions
- Cannon
- Carling
- Carlson
- CBI
- celebrity marketing
- Centrica
- Channel 4
- charity
- Chemistry UK
- Chile
- China
- click through
- clothing
- Coca Cola
- Colgate
- Columbia
- Compass Interactive
- consumer electronics
- consumer insight
- content marketing
- Creative Lynx
- Crispin Porter and Bogusky
- CRM eCRM and email marketing
- Croatia
- cut through
- Cyprus
- Denmark
- design
- Diageo
- digital companies
- Digital Intelligence
- digital marketing
- Digital Marketing Case Study
- Digital Training Academy
- digital trends
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- ecommerce
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- EE
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- EMEA
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- energy
- engagement
- entertainment
- environment
- Europe
- experiential marketing
- Festival
- Fiat
- film
- finance
- Finland
- Fish4jobs
- FitchLive
- Flickr
- FMCG digital marketing
- Ford
- France
- French Connection
- Friends of the Earth
- FuturAd
- g8wave
- gaming and gamification
- Germany
- Gjensidige
- global
- glue London
- Golden Pages
- Google AdWords
- government
- Greece
- Greenlight
- GSK
- H and M clothing
- Habitat
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- healthcare and pharmaceutical
- Heineken
- Heinz
- Hewlett Packard
- Hong Kong
- Hong Kong Tourist Board
- Incentivated
- increasing conversion
- India
- Indonesia
- ING
- Inside Mobile
- insurance
- integrated marketing
- interactive media
- Israel
- Italy
- Jaguar
- Janssen Cilag
- Japan
- Johnhson and Johnson
- Johnnie Walker
- JVST
- KDDI
- Kelloggs
- KFC
- Kimberly Clark
- Kleenex
- Kraft
- Kwik Fit
- Lacta
- Langland
- lead generation
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- LG
- Life chats
- Lionsgate
- Lipton
- local
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- luxury
- Lycos
- M and C Saatchi
- MacMillan
- magazine
- Malaysia
- marketing
- Marketing Evolution
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- Mars
- Mazda
- McDonalds
- Mediacom
- MediaMInd
- Mentos
- Mexico
- Microsoft
- Middle East
- MMA
- mobile marketing
- Monarch
- Mondelez
- Motorola
- MSN
- music
- Nestle
- Netherlands
- NetSupport
- Netthink ES
- New Zealand
- Nike
- Nivea
- Nokia
- Norway
- Norwich and Peterborough
- Nutella
- OgilvyOne
- Oi Media
- online advertising
- online forum
- online media
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- Oodle
- Oracle
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- Palm
- pay per click advertising
- Pedigree
- Pepsi
- Periscope
- Philippines
- Pixelpusher
- Plumbworld
- podcasting
- Poland
- portal
- Portugal
- Procter and Gamble
- Profero
- publishing strategy
- purchase intent
- Qatar Airways
- QR codes
- R GA
- Radisson Edwardian Hotels
- Random42
- Reckitt Benkiser
- recruitment
- RedEye
- Reebok
- reputation management
- retail
- Revels
- rich media
- Rocksound
- Romania
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- Russia
- Saatchi and Saatchi
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- Samsung
- Saw V
- Schering Plough
- Schroders
- search
- search engine optimisation
- security
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- Shell
- Singapore
- Skive Creative
- Skype
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- SnapChat
- Snickers
- social media
- Sonaa
- Sony
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- Spain
- sport
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- Starbucks
- strategy
- Stride
- Sweden
- Switzerland
- Sympatico
- Taglab
- Taiwan
- Talk Talk
- Talk to Frank
- targeting
- TBWA
- technology
- technology and software
- Telecommunications
- Television
- Thailand
- The Body Shop
- Tourism New Zealand
- Toyota
- traffic driving
- Transport for London
- travel and tourism
- trend creation
- Tumblr
- Turkey
- TVL
- UAE
- UK
- Unilever
- Universal Pictures
- Universal Studios
- USA
- uSwitch
- Vaseline
- Vauxhall
- VeriSign
- video
- Vietnam
- Vine
- viral
- Virgin
- Visa
- Vodafone
- Volkswagen
- Volvo
- Warner Breaks
- Warner Bros
- Warner Music
- Webcredible
- William Hill
- Windows
- Windows Live Messenger
- Worth
- Yahoo
- youth marketing
- YouTube