Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

There was a time when the web was still a minor ‘add-on’ to a car launch campaign, but with most new cars being researched online before a decision is made about the brand (let alone the purchase), every motor manufacturer has had to refocus their efforts to the web. Five years ago BMWFilms.com set a new standard in web content, fusing together the genres of entertainment films, product placement and video demonstrations. They raised the bar so high that few motoring brands have come close since. However, this month’s launch of the Fiat 500 from digital specialists AKQA is a worthy contender. They’ve built 21 short movies with a personality that’s on brand and production quality that would stand up in cinema.

BMWFilms.com raised the bar  |  Watch more on Fiat.co.uk  |  Check out more work from AKQA

25/01/2008  |  Full story...