Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 217 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Digital ad campaigns which rely on cookies for ad targeting can often produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used Facebook’s Atlas tool for people based marketing to improve ad targeting.

22/10/2015  |  Full story...

With every major brand trying to make the most noise in social spaces, how do you get people to notice something new? Taco Bell decided to stop making noise altogether. This case study looks at how the US fast food brand shut down its social media accounts to generate hype around its app- driving a huge number of subscribers and making number 22 in the iOS App Store in the process.

23/09/2015  |  Full story...

To launch their cheapest-ever meal, KFC Romania aimed to prove that you don’t need lots of money to have lots of fun. The fast food brand parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges fans to pick famous rich kids Instagram photos, and upload your own side-by-side version.

16/09/2015  |  Full story...

Germany’s famous biscuit-maker used Facebook mobile to build new emotional connection with a younger audience, reposition its brand in everyday life and achieve great sales results on just 6% of its media budget.

03/09/2015  |  Full story...

With content marketing spilling onto social media, the context of each post becomes crucial- as one baby buggy manufacturer learned the hard way. In July 2015, a photo of young bikini-clad model and mum running with a Bugaboo stroller caused outrage on Facebook. The image, originally published as part in a Vogue Netherlands article, was then posted on Bugaboo's Facebook and Instagram profiles- prompting reactions from admiration to disgust. This case study examines the lessons we can learn from this social media storm.

30/07/2015  |  Full story...

Eau Thermale Avène is a leading global derma-cosmetic skincare brand dedicated to sensitive skin. Recommended by the likes of GPs, dermatologists, pharmacists and skin experts, Avène products promote the unique therapeutic properties of their thermal spring water in soothing conditions of atopic dermatitis, psoriasis, eczema and burns. This case study looks at how Greenlight’s campaign for Eau Thermale Avène drove two million social impressions within three months.

23/07/2015  |  Full story...

In a stark warning to brands with too many untracked website domains, Heinz was left embarrassed after a QR code on bottles of Ketchup linked to a hardcore porn site in Germany.

25/06/2015  |  Full story...

Gamification is being used by brands to stimulate interest and increase engagement of its customers. Some brands are opting to create highly sophisticated apps that have a practical application while others like M&M’s chose to include game like aspects into a larger marketing campaign. This case study looks at how M&M’s did the latter incorporating gamification into the launch of a new flavour of sweets.

07/06/2015  |  Full story...

As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message.

Her Royal Highness The Duchess of Cambridge was safely delivered of a daughter at 8.34am.

— Kensington Palace (@KensingtonRoyal) May 2, 2015

07/05/2015  |  Full story...

In Norway, Toyota Hybrid drivers are the most satisfied car owners. Toyota decided to capitalise on this and let hybrid owners’ help with marketing and recruit new buyers.

07/05/2015  |  Full story...

Women’s magazine Femina India used Facebook as a platform to create India’s first crowd-sourced magazine issue giving women the opportunity to express themselves.

07/05/2015  |  Full story...

Ford and its agency, Team Detroit, launched the Customizer in 2011 and generated more than a million personalized vehicles. A year later, they moved beyond the microsite and into the full capabilities of the Facebook platform. This campaign is a prime example of a brand leveraging Facebook to its fullest potential.

Mustang Customizer 2013 from Michigan Motion Buds on Vimeo.

07/05/2015  |  Full story...

Everyone has Facebook friends that we barely know in real life- but can a real cup of coffee bring us closer together? Nestle challenged a Facebook user with 1,200 Facebook friends to meet as many of them as possible over a two-month period- surprising them with two cups of coffee and film their reactions and conversations. This case study looks at how the coffee brand got 8 million views with a unique social experiment that put the brand at the heart of the story.

Nescafe Really Friends 2min from Charlotte Buisson on Vimeo.

23/04/2015  |  Full story...

Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.

22/04/2015  |  Full story...

To win over youngsters in Argentina, mobile network Movistar created a social media sitcom. This case study looks at how the brand made smart use of the Facebook platform to get 6.5 million views- and demand for a second season.

08/04/2015  |  Full story...

Back in April 2012, AirAsia celebrated the launch into its most-anticipated Australian hub, Sydney. With little consumer awareness in this brand new and fiercely competitive market, they wanted to create a campaign that would develop brand awareness. This case study looks at how the airline brand created a Facebook competition that lets one lucky Facebook fan commandeer their very own AirAsia plane, growing its fan base 30% and generating a PR value of $1,627,593 in the process.

08/04/2015  |  Full story...

To boost its presence in Brazil, Netflix created a new award for the local market, using Facebook as its platform to amplify the campaign. This case study looks at how the video streaming firm generated social media buzz with a strong local campaign.

08/04/2015  |  Full story...

Tutti Frutti, Cuddles, Peacock’s Plume, Pansy Violet. These are not paint chip names men will be thrilled about. On the other hand, Beer, Bacon, Dry Wall and Hockey Puck will likely get a mighty two thumbs up and an eager, “When can we get started?” In the interests of helping women get the colour they want with a name men will agree with, CIL Paints’ created a Facebook app and media campaign, ‘Paint Chip Names For Men.’

02/04/2015  |  Full story...

UNIQLO launched “Uniqlo Check-In Chance” campaign, giving anyone who checked-in at one of their 62 stores in Tokyo a 100 yen coupon. This case study looks at how the retailer worked with agency Dentsu and Facebook to generate sales of 10 billion Japanese yen for the three days of the campaign.

02/04/2015  |  Full story...

Would you face the aliens or enter the wormhole? smart USA's 'Tag Your Own Adventure'—a new spin on the classic 'Choose Your Own Adventure' format—was a smart and original Facebook storytelling experiment letting fans' tags decide the destiny of a smart car hero.

Smart: Tag your own Adventure from Shotopop on Vimeo.

02/04/2015  |  Full story...

Two electronics giants had a challenge. Intel wanted to refresh "Intel Inside" and Toshiba wanted to boost awareness of its Ultrabook. They teamed up to create a social storytelling campaign that garnered 70 million views. See how below…

25/03/2015  |  Full story...

How can the world’s most discerning Dijon help people celebrate good taste once again? This case study looks at how Grey Poupon to the risky strategy of only allowing ‘classy’ people to like its brand page on Facebook via a profile scanning app.

25/03/2015  |  Full story...

Back in 2012, AT&T ran a Facebook campaign to promote some of its 4G phones. The “You’ve Got A Case” app accesses their Facebook profile to generate a customised video that let the user “make a case” to their friends and family of why they should purchase them a new smartphone . This case study looks at how the communications giant made smart use of social media apps to get a record –breaking quarter for smartphone sales.

25/03/2015  |  Full story...

Indonesia is one of the top markets of Facebook, providing a strong platform for Proctor and Gamble to relaunch one of its healthcare brands in the country. This case study looks at how Vicks created a ‘Superlike’ app to use the best social media content to their advantage- generating 7 times more engagement than the best brand pages in the country as a result.

17/03/2015  |  Full story...

How do you make a new fashion range stand out from the crowd in a saturated market? This case study looks at how clothes retailer Uniqlo made smart use of social media and a unique in-store event to boost awareness of its Ultra Stretch Jeans in Indonesia.

17/03/2015  |  Full story...