Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 217 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Online retail company AN Commerce wanted to drive sales for their brand, My Makeup Brush Set. The company used video ads on Instagram to showcase the products, resulting in an exceptional return on ad spend.

06/10/2016  |  Full story...

An eye-catching series of boosted posts drove big gains in recall and awareness for Conimex Wok Paste, the Netherlands’ number one Asian food brand.

29/09/2016  |  Full story...

Men’s grooming range Axe increased brand awareness with its empowering message of individuality and a cinematic video campaign for the small screen.

29/09/2016  |  Full story...

Indian hyper-local delivery service Grofer’s used Instagram photo and carousel ads to raise brand awareness and drive installs of its mobile app.

21/09/2016  |  Full story...

Nescafe enjoyed a huge boost in awareness through a video-led campaign that encouraged Egyptians to reconnect with old friends over a cup of coffee.

25/08/2016  |  Full story...

Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.

17/08/2016  |  Full story...

Iceland made smart use of Facebook ads to reposition the UK frozen food retailer in a cost effective way. The use of video ads and retargeted follow ups was 2.5 times more cost effective than TV for reach.

04/08/2016  |  Full story...

Switching from TV and banner ads to a Facebook-only Christmas campaign helped Norwegian food brand Fjordland significantly increase website traffic and sales with just one-third of the budget.

09/06/2016  |  Full story...

For two weeks, Sport Chek replaced its trusty paper circulars with Facebook ads. "The results of this test," says Duncan Fulton of Sport Chek, "blew our minds. This case study looks at the secret behind the publication’s success.

12/05/2016  |  Full story...

From Farmville to Angry Birds, online gaming can often be a passing fad. So how can games makers re-engage former players? The case study looks at how RJ Games used Facebook to prompt almost half of players to pay more and continue playing.

05/05/2016  |  Full story...

Hellmann’s Brazil used messaging platform What’sApp to engage with consumers and give them a customised experience through their WhatsCook campaign. The campaign is an example of how marketers can effectively leverage mobile messaging tools.

31/03/2016  |  Full story...

Coca-Cola Zero in Denmark used gamification to get 35,000 teenagers to solve a puzzle and claim their free Coke Zero.

30/03/2016  |  Full story...

A campaign to test out Facebook Ads brought more people into the bed and mattress chain’s stores, and laid a solid foundation for its advertising strategy.

08/03/2016  |  Full story...

An innovatively designed portable coffee mug gained a worldwide audience through a series of campaigns aimed at urban, design-conscious coffee lovers.

18/02/2016  |  Full story...

Iconic kids’ toy brand Lego created a highly engaging awareness campaign with Facebook video that re-established its value in developing children’s imaginations.

Lego - What's the Story of a Kronkiwongi from Gramercy Park Studios on Vimeo.

11/02/2016  |  Full story...

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.

09/02/2016  |  Full story...

Using a Facebook direct response campaign to help relaunch its popular jam range, the Middle Eastern food company exceeded its reach targets 5 times over.

04/02/2016  |  Full story...

Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.

27/01/2016  |  Full story...

Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.

27/01/2016  |  Full story...

When Knorr wanted to reach Polish consumers at scale to drive sampling and sales, it turned to Facebook and achieved stunning results.

31/12/2015  |  Full story...

Innocent drinks brand used Facebook video to launch its new coconut water, leading to refreshing uplifts in recall, familiarity and purchase intent.

31/12/2015  |  Full story...

The popular confectionery brand used Facebook video and carousel ads to create an emotional bond with chocolate lovers, with mouth-watering results.

31/12/2015  |  Full story...

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

08/12/2015  |  Full story...

One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.

26/11/2015  |  Full story...

Restaurant chain KFC made its Flying Bucket stunt go viral with Facebook video ads, reaching millions of people throughout the United Arab Emirates in just one week at a cost per view 5X below benchmark.

29/10/2015  |  Full story...