Digital marketing industry case study library

Experiential Marketing case studies: we currently have 37.

Any agency or media owner can submit case studies to our team and these 37 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Huawei creates giant 3D game to promote Mediapad

This large-scale camapign for Chinese mobile maker Huawei put a 3D fighting game on a screen the aize of two basketball courts. In September 2012. Saachi and Saachi China curated an unprecedented super-large outdoor 3D game was played at the world-renowned Suntec City - Fountain of Wealth in Singapore. The creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza.

30/01/2013 | Full story...

Volvic recruits bloggers for 'Team Volcanicity' live event coverage

cs%20volvic.jpg

Volvic has launched a new campaign seeking talented bloggers, photographers and social media 'addicts' to form ‘Team Volcanicity’ and represent the brand online. In return, the water brand will provide access to some of the UK’s events and activities of 2013 to the winners of its Facebook competition, which launches on 21 January. The opportunity to join ‘Team Volcanicity’ will be open to Facebook fans who will be asked to submit a photo which they believe expresses their ‘Volcanicity’ which will be open to public voting.

22/01/2013 | Full story...

Skittles grants mind control with ‘Telekenise the Rainbow’

Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind... or does it? Agency Clemenger BBDO advanced Skittles’ ongoing "(Experience) The Rainbow" campaign with an entirely new interactive experience. The agency worked with aerospace engineer Ben Cai to develop a system that allowed (Australia- and New Zealand-based) visitors to Skittles-Telekinize.com.au and the brand’s Facebook page to move Skittles with their eye movements.

Check out more on the making of the campaign below:

17/01/2013 | Full story...

Converse’s Domaination campaign makes innovative use of paid search keyphrase bidding

Converse, the global footwear brand, took a novel and innovative way to connect with their teenage audience online. They took the Google paid search channel and turned an advertising space into a game experience. Rather than trying to capture the attention of their audience in the search channel through the normal way - of bidding against other brands on popular search terms - they decided to do the opposite. Converse identified peaking search terms via Google Zeitgeist and then bid against these low competition low cost phrases. Instead of presenting the viewer with an ad – they started a dialogue through the ad copy and dozens of interconnected microsites that engaged the viewer in a deeper content rich experience. Not only did this engage the audience in a total unexpected way – but also still helped drive large volumes of traffic to converse.com

More on this Case study …
Brand: Converse | Country: USA | | Sector: FMCG, Clothing, Sports | Format: Search, Google

06/12/2012

Charity challenges perceptions with ‘You Are Blind’ game

To raise awareness around the perception of blind people in Russia as helpless, charity association “The right to smile” together with the agency Hungry Boys, launched a project called Blind. The aim of the project is to change the way of treatment to blind children around us and help to these children not just to live, but to live and be happy for those children for whom medicine help is not available now, to make their life in the aggressive environment of the modern city more convenient.

You are blind from Vlad Sitnikov on Vimeo.

More on this Case study …
Brand: The Right to Smile | Country: Russia | Agency: Duval Guillaume | Sector: Charity | Format: YouTube, Video, Game, Social Media, Blogging

20/11/2012 | Full story...

Case study: Norway tourist firm targets US travellers with Facebook app

Innovation Norway, a state-owned company with a focus on promotion and development of Norway, used a previous successful experience with a Facebook app to run a new campaign targeting travellers in the US. This case study demonstrates how the firm managed to boost engagement and add 23,000 fans to its Facebook page, as well as lift website referrals by a massive 238%.

More on this case study…
Brand: Innovation Norway | Country: US | Sector: Travel, Tourism | Objective: build brand awareness | Format: Facebook

06/11/2012 | Full story...

How Kellogg's used Tweet shop to sample Special K crisps

Kellogg's used a pop-up tweet shop in London’s Soho area where people could buy their new savory crisps. The store lets customers try the low calorie snacks, which usually cost 60p per packet, and then asked them to tweet a review on the social media website. Passers-by could walk into the store; sample the range of new cereal crisps and then tweet about them to get a free box to take home. The store turned a customer’s social currency into real goods and positive sentiment. It’s a little unnatural, but then again, experiences like this will probably generate Tweets and Facebook posts without the mandatory requirement too.

YouTube case study

31/10/2012 | Full story...

Cannes Cyber Lions winners: Nike and Curators of Sweden

Sportswear brand Nike and a Swedish tourism campaign scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar. A key theme that the judges found this year was a shift from storytelling to behaviour, with the most successful campaigns showcasing what a brand can do, rather than via ‘stunts’ or clever messages that create buzz but have little substance or relation to the brand.

More on this case study …
Brand: Nike, Curators of Sweden | Media: Video, Twitter, Facebook | Country: Global

14/09/2012 | Full story...

Cookie case study: C4 uses new cookie law to its advantage

As the controversial EU cookie law came into effect last weekend, Channel 4 managed to communicate the idea of collecting user data as part of a positive brand message, with a little help from comedian Alan Carr. The ‘Viewer Promise’ email and video campaign drew upon the broadcaster’s 2011 data strategy 2011 to give viewers a more personalised experience, which helped it amass a database of 2 million viewer profiles.

More on this Case study …
Brand: Channel 4 | Media: Video, email | Country: UK | Sector: TV| Format: Email, Video

14/09/2012 | Full story...

‘Peephole’ Axe campaign mixes QR codes with Facebook to drive brand engagement

This risqué ‘Peephole’ campaign from men’s deodorant brand Axe made innovative use of QR codes. The ad targeted its demographic of young men with a ‘hot’ video that suddenly stops, prompting viewers to continue the experience at the brand’s Facebook page. Once on the social networking site, users could unblock hotter and more daring videos by sharing the experiences with their friends. The action kept getting hotter in the videos, all leading to one common message: STOP LURKING, START MATING. Experience the AXE Effect. A reminder that to get into the action, you need AXE.

The campaign worked by making smart use of QR codes, video content, Facebook Pages and consumer insight. The results were 14% of the target audience watched the videos daily. 33% increase in social interaction with the brand. 52 % increase in post views and feedback (engagement) on Facebook.

Social media case study Axe Facebok campaign | YouTube Viral Video Peephole advert

09/05/2012

Living in your own private internet: one Google, one policy, one campaign

Google turns towards using offline advertising in the PR and public service campaign "Good To Know", its largest-ever consumer education advertising effort addresses privacy concerns upon the launch of Search plus Your World and a new privacy policy.

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13/02/2012 | Full story...

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