Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 36 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Vodafone, in collaboration with DDB & Tribal Amsterdam, the Dutch Stuttering Federation (NFS) and stutter ambassador singer Sanne Hans, has developed an app called ‘Get The Flow’ that helps children to speak more fluently by using specially created rap exercises.

10/04/2018  |  Full story...

Danish supermarket Bilka used Facebook’s store visits ad objective to encourage people to shop at its multiple stores, helping to drive 45,000 store visits.

02/01/2018  |  Full story...

Danish jewellery company Pandora used Facebook’s automatic placement options to create a Christmas video ad series that lifted online sales by over 60%.

02/01/2018  |  Full story...

Popular chocolate brand Milka used targeted video ads for a Czech Republic Mother’s Day campaign that increased ad recall by 7 points.

06/11/2017  |  Full story...

The Italian Ministry of Health made smart use of Facebook chatbots to help improve the quality of life of Alzheimer's patients… but chatting to themselves.

08/08/2017  |  Full story...

A new app won the hearts of the Swedish population and revived their nation's favourite song contest. This case study looks at how adding 'hearting' to the voting system of tsong contest, Melodifestivalen turned the behaviour of viewers at home right on its head.

01/06/2017  |  Full story...

The Automobile Club of Romania (ACR) created Street View Test, the first practice driving test created using Google Street View. Students get to "drive" on the streets of Bucharest while answering multiple choice questions, generating 7,000 tests taken in just 10 days.

11/04/2017  |  Full story...

A century-old family-run footwear business used Facebook’s Canvas format for a highly successful brand awareness campaign in Poland.

24/01/2017  |  Full story...

Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns.

05/12/2016  |  Full story...

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.

01/12/2016  |  Full story...

Switching from TV and banner ads to a Facebook-only Christmas campaign helped Norwegian food brand Fjordland significantly increase website traffic and sales with just one-third of the budget.

09/06/2016  |  Full story...

10bis is Israel’s largest takeout ordering website, which now offers its service through a newly launched mobile app. This case study looks at how highly targeted mobile app install and engagement campaigns attracted thousands of active users.

21/04/2016  |  Full story...

Turkish Airlines created the world's first live-streamed flight around the world using Twitter’s Periscope app. This case study looks at how the brand fused new technology with a clever idea and precise execution to get over a quarter million new likes.

12/04/2016  |  Full story...

Coca-Cola Zero in Denmark used gamification to get 35,000 teenagers to solve a puzzle and claim their free Coke Zero.

30/03/2016  |  Full story...

Sweden's biggest generator of electricity and producer of heat created a banner-ad that adapts it’s message in real time to the images shown on the website. For the first time, image recognition is used in a large scale banner ad campaign.

Image Recognition Banner (eng) from MRM//McCann Stockholm on Vimeo.

18/03/2016  |  Full story...

German watch Slow brand used Twitter Ads to raise awareness and engage potential customers. This case study looks at how they used smart targeting on the social network to get two times the conversion rate of other channels.

TGIF! Have a great weekend and beee slooooow! #TGIF #weekend #theslowwatch #watches pic.twitter.com/hyHAzWTged

— slow Jo (@theslowwatch) June 19, 2015

08/03/2016  |  Full story...

German online fashion retailer Atelier Goldner Schnitt set out to prove that social media is not just for millennials with a successful ad campaign to reach women over 60.

18/02/2016  |  Full story...

The popular confectionery brand used Facebook video and carousel ads to create an emotional bond with chocolate lovers, with mouth-watering results.

31/12/2015  |  Full story...

Feel Unique is Europe’s largest online retailer of premium beauty products stocking over 500 brands and 18,500 products. In order to succeed in a highly competitive field and stand out online, the beauty retailer enlisted the expertise of SEO agency Builtvisible.

05/11/2015  |  Full story...

Makelaarsland is a Netherlands-based brokerage firm. Prospective home sellers can sign up on their website to make the company their estate agent. This case study shows how using a picture with a ‘sold’ sign increased signups by 89%.

08/10/2015  |  Full story...

In May 2014, retailer H&M launched Poland's first marketing stunt on Snapchat, hiding exclusive party tickets in its clothing stores and sending cryptic clues via the self-destructing photo app. This case study looks at how the campaign reached 3.8 million unique users via this digital spin on the old ‘treasure hunt’ game.

14/01/2015  |  Full story...

Back in 2010, Bosch had a problem- it had two thriving B2B social media platforms but couldn’t determine which manual trades preferred Facebook and which ones visited its bespoke community ‘Bob’. This case study looks at how the electronic tool maker used CRM software to better understand its diverse audience behaviour and market to select trades more efficiently on the right social media channel.

Read this slide presentation explaining how the CRM process worked below:

03/09/2014  |  Full story...

Brandtone partnered with Unilever in 2013 to drive the rate of sales across the Dove portfolio in Russia. This case study looks at how the beauty brand linked on-pack promotion with a mobile campaign to drive cross-selling opportunities across Russia- boosting repurchase sales by 21% in some cases.

13/08/2014  |  Full story...

Astra Sweets used an on-pack promotion rewarding customers for sharing how they enjoy the company’s Frisia brand Mini Marshmallows. This case study looks at how the Belgian sweet brand created a brand community of 371 consumers for just $87 (including packaging costs).

25/03/2014  |  Full story...

Audemars Piguet used the BBC News App for iPad and half-page ads on the broadcaster's News and Business homepages to promote the launch of its new Royal Oak Collection to 'high net worth' males. The luxury watchmaker used a geo-targeted campaign in Europe, Middle East and Asia together with New York, California and Florida in the USA to promote the launch of its new Royal Oak Collection and raise overall awareness of the Audemars Piguet brand amongst high net worth males.

Digital marketing case study (PDF)

More on this case study…
Brand: Audemars Piguet| Sector: Consumer Goods | Objective: brand awareness | Format: Banners ads for iPad |

04/04/2013  |  Full story...