Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


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Case study: Friends of the Earth | Sector: Charity | Format: Social media

Social marketing has found its new home on the web. The scope for innovation in this sector’s communications is massive, and this campaign caught the mood of the nation and accelerated both cultural and political change. Friends of the Earth found a way anyone could take part in registering their concerns about climate change and their protest over political inactivity. The approach widened participation and created a model now extended across Europe, mobilising people in the way that fits with today’s culture. A brilliant idea executed in a way that is digitally native.

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07/05/2009  |  Full story...

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