Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 152 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Recruitment is a competitive sector, so how can one agency stand out from the crowd online? This case study looks at how Property Personnel achieved a significant (375%) increase in conversions for its new website working with Vertical Leap.

07/03/2016  |  Full story...

The Co-operative Electrical partnered with eBay to run an advertising campaign to coincide with the final of the show of The Great British Bake Off. This case study looks at how the retailer saw its click through rate leap 67% for the hour during the show and by 133% for the hour immediately after the show ended.

07/03/2016  |  Full story...

German online fashion retailer Atelier Goldner Schnitt set out to prove that social media is not just for millennials with a successful ad campaign to reach women over 60.

18/02/2016  |  Full story...

Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.

18/02/2016  |  Full story...

With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.

18/11/2015  |  Full story...

Target developed an app with a 3D animated game-like experience letting kids build wish lists and send them to Santa. This case study looks at how the US retail giant generated nearly 75,000 downloads.

12/11/2015  |  Full story...

Feel Unique is Europe’s largest online retailer of premium beauty products stocking over 500 brands and 18,500 products. In order to succeed in a highly competitive field and stand out online, the beauty retailer enlisted the expertise of SEO agency Builtvisible.

05/11/2015  |  Full story...

Unilever’s Inmarko is Russia’s leading ice cream maker. It sought to grow market share and deepen its engagement with trade vendors, one of the brand’s key target audiences. Inmarko developed an SMS program that used codes to unlock rewards, enticing traders to engage more often with the brand.

15/10/2015  |  Full story...

Back in 2013, Electronic Arts used an A/B testing strategy to boost digital downloads of its SimCity 5 game. This case study looks at how the games maker made smart use of website optimisation to sell 1.1 million copies in the first two weeks, with 50% coming from direct online downloads.

08/10/2015  |  Full story...

Back in 2011, Veeam Software wanted to improve the click-through rate from its product information page through to the sales inquiry form. This case study looks at how the company changed the wording of just link to get nearly three times more customers requesting a quote.

08/10/2015  |  Full story...

Sunuva is UK-based retailer of kids UV swimwear and beachwear that is validated by the British Skin Foundation. Its products are stocked in major department stores and independent boutiques all around the world, and the brand has a strong celebrity following.

16/09/2015  |  Full story...

Oak Furniture Land wanted a new digital campaign that linked its online presence with its 62 stores around the UK. This case study shows how the furniture retailer made smart use of localised targeting to boost revenue by 30% year on year.

09/09/2015  |  Full story...

In August 2015, Flipkart was forced to apologise for sending a sexist promotional email after a customer took to Twitter to criticise India's largest online retailer. This case study looks at the fall out from the marketing blunder, and why brands should think before they click 'send'.

03/09/2015  |  Full story...

In August 2015, Sports Directs’ sister company Swimshop saw a 41% customer participation rate with a new promotions technology that gives shoppers the chance to win their purchases for free.

19/08/2015  |  Full story...

glh Hotels is a group of hotels including the Thistle and five luxury Guoman properties that are based in the UK. This case study looks at how the chain made smart use of data to join up insights across its portfolio of hotels.

21/07/2015  |  Full story...

The ‘Lucky iron Fish’ project aimed to tackle iron deficiency in Cambodia by encouraging people to cook with a block of iron in their saucepans. His case study looks at how the product and social media campaign improved the luck of 10,000 families in Cambodia.

01/07/2015  |  Full story...

Earlier in 2015, Domino's took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

01/07/2015  |  Full story...

In a stark reminder of the perils of having a digital-only plan, a UK music festival plunged into chaos in June 2015 as its cashless payment system failed- leaving music fans unable to buy food or drink and being forced to queue for hours.

25/06/2015  |  Full story...

LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting. This case study looks at how the luxury beauty site used a gamification element to boost win customers over and boost brand presence online.

18/06/2015  |  Full story...

Dixons Carphone, the company that owns Currys and PC World, dominates the UK market for White Goods, computing and consumer electronics. This case study looks at how the firm worked with Greenlight to optimise paid search campaigns, improving increase in reach by 135%.

17/06/2015  |  Full story...

In 2014, Nigeria’s largest shopping website, Konga worked with agency 7thingsmedia to grow their business through innovative mobile, display, paid and organic search campaigns. This case study looks at how the firm enjoyed a huge revenue boost.

01/05/2015  |  Full story...

Expedia created online travel. But intense competition and the rise of price-comparison sites were leading to a decline in value, profitability and loyalty as more and more people turned to search engines to find ‘cheap holidays.’ In order to reposition itself in the market, Expedia created an ad campaign that focused on human nature and reminded people that travel is a valuable investment rather than a cost to be minimised.

28/04/2015  |  Full story...

How can marketers go beyond engagements and ensure social media fans go on to make a purchase? This case study looks at 5 companies that used Twitter to convert consumers.

22/04/2015  |  Full story...

UNIQLO launched “Uniqlo Check-In Chance” campaign, giving anyone who checked-in at one of their 62 stores in Tokyo a 100 yen coupon. This case study looks at how the retailer worked with agency Dentsu and Facebook to generate sales of 10 billion Japanese yen for the three days of the campaign.

02/04/2015  |  Full story...

How do you make a new fashion range stand out from the crowd in a saturated market? This case study looks at how clothes retailer Uniqlo made smart use of social media and a unique in-store event to boost awareness of its Ultra Stretch Jeans in Indonesia.

17/03/2015  |  Full story...