Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 152 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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US flavoured milk brand Oak claimed it had been ‘inundated with fans complaining they coundn’t buy their product in their local stores. In response, parent company Parmalat staged a series of ‘reverse robberies’ and posted the results on YouTube and Facebook. The data captured from the campaign will be passed onto the OAK sales team to help pinpoint their efforts.

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Brand: Oak, Parmalat | Country: USA | Agency: The Monkeys | Sector: FMCG, Food and Beverage | Format: YouTube, Video, Facebook, Social Media

20/11/2012  |  Full story...

This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. Created by CheethamBell JWT, the ‘story in a can’ creative features a weathered fisherman aboard a trawler, holding up a can of tuna and telling a story about the fishing trip during which the tuna was caught.

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Brand: John West | Country: UK | Agency: CheethamBell JWT, Carat Manchester | Sector: FMCG, Food and Beverages | Format: YouTube, Video, Facebook, Social Media

20/11/2012  |  Full story...

Design-centric online store Fab.com used Facebook to attract users and engage by pushing limited time offers to encourage people to opt into the social shopping experience. It displays a ‘facepile’ of friends during authentication to make the experience more relevant to each person, which increases conversion. Fab.com prompts people to use the most popular feature - Add to favorites - on their product pages to increase sharing and generate stories that appear in news feed and timeline on Facebook. Since launching with Open Graph in January, referral traffic from Facebook has doubled and membership has grown from 1.8 million to more than 3.2 million users.

Facebook case study | Fab

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Brand: Fab| Sector: ecommerce | Objective: build brand engagement | Format: Facebook Page

08/11/2012

Stuffed toy maker Squishable used Facebook to engage with its customers and devlop new products via crowdsourcing . The company uses customer feedback to develop the products. The company puts its customers at the centre of product innovation. All key decisions are made by fans, ranging from which animal should be the next squishable to what colour it should be. Squishable.com has found a reliable and cost-saving product innovation tool in Facebook. Squishable.com’s social product innovation seems to be a hit, products are back-ordered for months and the company’s fan base continues to grow.

Facebook case study

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Brand: Secret | Country: USA| Sector: Toys | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Hollywood-based fashion accessory network ShoeDazzle used Facebook to provide customer service and enable conversations with friends and the overall ShoeDazzle community. ShoeDazzle leveraged Facebook Pages, the Comments plugin, Feed APIs, Graph API’s, Like button to create more easy ways for people to share the ShoeDazzle shopping and discovery experience with friends and encourage people to share and surface their tastes. Members who used Facebook Connect demonstrated above average loyalty, buying more frequently than members who had not connected through Facebook. Shares through customized News Feed invitations increased over 600%, making Facebook one of ShoeDazzle’s highest volume referral channels. Likes on products, reached hundreds of thousands.

Facebook case study Shoedazzle Facebook page | Shoedazzle

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Brand: ShoeDazzle | Sector: Fashion| Objective: build brand engagement | Format: Facebook Page

07/11/2012

Fashion app Pose used Facebook to attract new users and re-engage existing users by encouraging people to create and share their sense of style and fashion through Open Graph. It mapped the most frequent interactions people take in their app - pose, comment and love - to Open Graph actions to maximize the number of stories users publish. As more people interact with the story, the more the story will appear in news feed. Open-graph has increase in daily signups for their mobile app and web site since launching by 5 times and made it easy for people to share the different products and fashion they like with friends.

Facebook case study | Pose

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Brand: Pose| Sector: Fashion | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Pinterest attracted new users and re-engage existing users by creating ‘pin’ and ‘follow’ actions on Facebook. Pinterest focused on the most frequent and social things people do on their site - pin and follow - and built Open Graph stories that people could identify with. It prompts people to add the app to their timelines through a clear call out that is integrated into the design of the site. They implemented Pinning, following pinners and comment and liking pins into open-graph. Daily visits have increased by more than 60% since the integrations of open-graph.

Facebook case study

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Brand: Pinterest | Sector: Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page

07/11/2012

eReader Kobo used Facebook for single sign-on to simplify the registration process, avoiding the need for people to create new usernames and passwords. The firm educated people on the benefits of logging in with Facebook and provide detailed controls for people to manage what stories are shared to Facebook. Kobo defined Open Graph actions for some of the most conversational aspects of reading a book – such as beginning and finishing a book, highlighting a passage in book, write a note, add a book – to encourage sharing and stimulate discussions with friends. Since launching with Open Graph in January, Kobo has seen traffic from Facebook grow by more than 50% and daily registrations increase by more than 90%.

Facebook case study

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Brand: Kobo | Sector: News and Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Online marketplace Airbnb used Facebook to integrate with their own website, allowing users to register and sign into their website. The site leverages the Graph API to personalize search results according to how users are connected to hosts or reviewers enabling them to filter search results by connected listings, providing them the option to stay exclusively at places within their social network. The shorter registration process and personalised experience resulted in increase in the average daily Facebook logins by over 30%. Facebook sign-ups on launch day were double the normal rate and currently remain a record for user sign-ups in one day.

Facebook case study | Website

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Brand: Airbnb | Sector: Travel | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Future Publishing worked with Maxymiser to boost subscriptions via a digital campaign that used multi-variate testing and optimisation of the entire customer journey to encourage conversions. By looking at basic elements around design, layout and navigation, the campaign tested 96 variants to reduce bounce rates and increase conversion rates. This case study looks at how the publisher achieved a 5.1% rise in conversions.

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Brand: Future Publishing | Country: UK | Sector: Publishing, magazines | Objective: boost conversions and subscriptions | Format:Email, Display, Multi-variate Testing

18/10/2012  |  Full story...

Clothing retailer Zappos used Twitter's Streaming API to monitor all the Tweets that mention the brand, streaming them onto an app to answer queries, engage in conversations and showcase its customer service standards. The campaign boosted customer engagement and loyalty, generating over 1,200 conversations per month on the platform.

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Brand: Zappos | Country: USA| Sector: Clothing | Objective: build brand engagement | Format:Twitter, Social Media

16/10/2012  |  Full story...

Topshop attracted more than 2 million people to its live streamed fashion show at London Fashion Week, with the retailer claiming to sell out of some lines during the broadcast. The show, streamed live on Facebook, allowed users to share their favourite looks with friends using the social network. Viewers used ‘open graph’ technology allowing them to post messages about the Topshop show, called ‘Unique’ automatically on Facebook and Twitter. The retailer trended globally on latter social networking site.

YouTube case study

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Brand: TopShop | Country: UK | Sector: Retail, Fashion | Format: Facebook, ecommerce, social media

26/09/2012  |  Full story...

Toshiba with ’15 minutes of love’ has shown how to closely engage with people. The brand uses consumer insight of men and made battery charging fun and entertaining. While men charge their Toshiba electric batteries, they are given 15 minutes (the standard time taken to charge the battery) to engage in a personalised email conversation with 5 attractive girls vying for his attention. If you can't keep up with the 5 girls, they get increasingly annoyed, displayed through their pictures on the microsite, the microsite set up for the campaign lets users exchange emails with girls of their dreams in the same time it takes to charge one of Toshiba’s new batteries. The end result of how many girls you have kept happy or more to the point who has given you the push is displayed at the end and can be tweeted out or posted to Facebook as well.

Digital case study | Toshiba campaign

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Brand: Toshiba | Country: Japan |Sector: Technology | Format: Email

08/08/2012

United Biscuit’s cake and biscuit brand McVities has launched a ‘Bring Out The Cake’ campaign, designed to get Facebook fans sharing coupons to promote the brand’s cake range. The firm is working with Coupons.com to manage the digital coupon element of its national campaign created by independent marketing agency, RPM. The campaign has generated 26,903 likes and 4,970 conversations since its launch.

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Brand: McVities | Media: Facebook, Social Media | Country: UK |Sector: FMCG | Agency: RPM |

20/07/2012  |  Full story...

At the end of last year, Footwear retailer Foot Asylum underwent a major revamp of its mobile site, with simpler navigation and more incentives to buy the products. This case study shows how the shop saw its mobile sales increase a massive 500%, even bucking seasonal dips. The challenge for Foot Asylum was to take advantage of the increased mobile traffic they were receiving. They enlisted One Iota to design and build a fully optimised mobile site. This made navigation simple and provided an intuitive way to add products to the basket as well as the ability to checkout with ease. Revenue generated by mobile handsets has increased by a staggering 500% from August – February.

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Brand: Foot Asylum | Media: Mobile | Country: UK |Sector: FMCG | Agency: One Iota, Affiliate Window| Format: Mobile

Mobile case study

20/07/2012  |  Full story...

Looking for a retail brand who has made best use of digital media to enhance the shopping experience? Then look no further than Sephora. This US-based beauty retailer has been incredibly savvy at seamlessly integrating all the latest web, social and mobile media platforms with the physical store to drive customer engagement and sales. They have cleverly leveraged social media – through Facebook, Twitter and more recently Pinterest – to build an on-going dialogue with a large and loyal online fan-base of beauty lovers. They have developed mobile, tablet and in-store digital media platforms to interweave the online / offline shopping journey.

27/06/2012  |  Full story...

Social media ‘pinboard’ Pinterest is on the rise, but how can marketers tap into its potential? This case study looks at how US-based home improvement company Lowes combined its Pinterest board with Facebook to boost its follows by 32%.

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Brand: Lowes | Media: Pinterest, Facebook, Social Media | Country: US | Sector: Retail, Ecommerce, FMCG

04/04/2012  |  Full story...

1-800-FLOWERS.COM used mobile advertising to drive traffic and incremental orders and create competitive advantage. The campaign used Google’s AdMob platform to run a sponsored link on mobile search results, telling customers that they could purchase flowers and gifts from a mobile device even at the last minute. The campaign resulted in 2 million mobile impressions, driving traffic and incremental orders. CTRs were 2-3 times higher than the Google desktop based campaign.

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Brand: 1-800-FLOWERS.COM |Media: Google Admob | Country: US |Sector: Retail| Format: Google Ad words

Digital Marketing Case Study

25/01/2012  |  Full story...

Heinz used a Facebook App to allow users to send friends personalised soup tins, with messages appearing below the iconic brand. The campaign allowed fans to choose their soup variety, personalise with the friend’s name and pay £1.99 to get the can delivered to their friend in days. This case study shows how with Facebook App, Heinz got fans to send out personalised soup cans friends in the cold and flu season. The campaign combined F-commerce and personalisation with seasonality to create positive brand image and increase engagement. The campaign also led to mentions on other social platforms such as Twitter.

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Brand: Heinz |Media: Facebook | Country: United Kingdom |Sector: FMCG | Agency: We are social | Format: Facebook App

Read the case Study here: We Are Social | Visit the Facebook page here Heinz

16/11/2011

Spanish homewares retailer Leroy Merlin used a dynamic ‘carousel’ offers banner to improve brand engagement, driving sales and enjoying a huge dwell rate in the process. Working with MediaMind, Leroy Merlin displayed 62 offers to consumers depending on date and user response. The banner was updated via XML feed, making any modification possible in real time without needing to stop any live ads. The three week campaign used adverts on leading home and decorating sites, the banners showcased the special offers and included video and an option to download catalogue in pdf format. The Dwell time was 85.91 seconds which is 78% greater than the benchmark 48.02 sec. The pdf catalogue was downloaded 2,577 times. Using the carousel –style browsing 32,393 views of discounts of the day was recorded for 13,400 products.

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Brand: Leroy Merlin |Country: Spain |Sector: Retail| Agency: OMD, Media Mind | Format: Dynamic Banner, Digital Shop, Carousel Format

View the campaign: Leroy Merlin | Download the Case Study: Offers Carousel

02/11/2011

Hawaiian fusion fine dining restaurant Roy’s used a mobile ad campaign to maximise ROI. With the use of hyperlocal feature & click to call functionality on Google they targeted on the go customers searching for restaurants. This drove 40% increase in calls, and 539% higher clicks on the campaign as compared previous desktop campaigns. The purpose of the campaign was to increase call volumes and reservations.

Download the case study: Roy's Restaurants - Google Admob | Roy's Restaurants | Google Admob

12/10/2011

Plumbworld is the UK's largest independent online retailer of bathroom, plumbing and heating products, with annual sales approaching £12 million. Plumbworld was in the process of applying some updates to its website but was ultimately looking for a total redesign of the site. Webcredible carried out a comprehensive user-centered design project to ensure a redesigned site that was focused around the needs of the user.
This research and design process ensured that the redesigned site was fully focused around maximising online sales and conversions, optimised for search engines due to the highly efficient HTML structure and ordering, conformed to the highest accessibility standards, above and beyond AA-compliance and was print-friendly with quick loading times.

www.webcredible.co.uk www.plumbworld.co.uk

20/01/2010  |  Full story...

Mobile generates 59% of donations from press campaign

This campaign featured a Call-to-action in national newspapers and on television. Donors text SUPPORT, NURSE, HELP or MACMILLAN to 85222, which deducts £3 from the donor’s mobile. Donors are sent a WAP push message inviting them to fill out a mobile internet Gift Aid form. By confirming they are tax payers, Macmillan can claim extra 28% from HM Revenue & Customs. (An SMS questionnaire alternative was offered.)

Download the MacMillan case study

10/06/2009

Autobytel.co.uk is a leading internet car retailer that combines extensive motor industry expertise and cutting-edge technology, to offer a convenient online car buying process. By working with Greenlight's in house ad feed tool, Adapt, Autobytel.co.uk has seen their Pay Per Click (PPC) campaigns become more meaningful and relevant to search activity, which has driven better qualified traffic to the site and resulted in an explosion of enquiries and sales.

Having found that traditional bid management and manual campaign creation were not producing a steady flow of relevant enquiries, Autobytel.co.uk wanted to overhaul their approach to PPC in order to improve the quality and quantity of enquiries and reduce the cost per lead.

Download the case study | www.autobytel.co.uk

17/05/2009

After realising that its paid search results had plateaued, online audiobook retailer Audible.co.uk, appointed Greenlight to revive disappointing sales figures through a dynamic paid search strategy. Greenlight’s Pay Per Click (PPC) campaigns successfully targeted the niche search volume that Audible’s market offered and maximised return. Greenlight’s approach proved far more efficient than the existing strategy and resulted in extremely impressive levels of return for Audible.

The expertly planned and closely managed campaigns increased search volume by 344%. In the space of 6 months the average number of impressions shot up by an incredible 1,462%; while a look at year on year conversions showed a 78% increase and cost per acquisition targets were beaten by 60%.

These outstanding results combined with Greenlight’s premium client services make this PPC project a shining example of how paid search should be executed and just how effective it can be for niche products and services.

Download the case study | www.audible.co.uk

07/05/2009