Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Ahead of the Cricket World Cup 2011, PepsiCo India used Facebook’s video ad formats to closely engage with target audiences. The campaign’s main objectives were to create buzz, get the cricket-centric TV spots closer to consumers, create deeper level of engagement for the brand and drive traffic to an application created for the World Cup.

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Brand: PepsiCo India | Media: groupm | Country: India |Sector: Beverages | Agency: Komli | Format: Facebook Reach Block

24/04/2012  |  Full story...

Toy giant Mattel has been quick to capitalise on the growth of Pinterest, using the online ‘pinboard’ to showcase its flagship Barbie brand. So why has this iconic doll failed to get a single ‘like’ on the site so far? This case study takes a closer look…

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Brand: Mattel, Barbie| Sector: Toys| Format: Social Media

24/04/2012  |  Full story...

This case study shows how Duck Tape used Pinterest a social media platform to showcase their stationery products. The brand was a natural fit with existing fans who love to showcase their creations using the product. The duct tape brand has 19 boards with 443 pins showcasing fun way of using their products. The brand has 302 followers, 335 following and 164 likes on Pinterest. They have boards vary from their products which subtly market the various patterns they offer, to craft ideas using the products and craft videos and occasion specific boards.

Digital Marketing Case Study (Duck Tape Pinterest Site)

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Brand: Duck Tape| Sector: Retail, Eccomerce, FMCG | Format: Social Media

24/04/2012

Social media ‘pinboard’ Pinterest is on the rise, but how can marketers tap into its potential? This case study looks at how US-based home improvement company Lowes combined its Pinterest board with Facebook to boost its follows by 32%.

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Brand: Lowes | Media: Pinterest, Facebook, Social Media | Country: US | Sector: Retail, Ecommerce, FMCG

04/04/2012  |  Full story...

At the end of 2011, US comedian Louis C.K. cut out TV networks and video sharing sites by selling his latest comedy special online direct to fans. This case study shows how he made $1m from the venture in just 1 month (and then gave half of the revenue away).

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Brand: Louis C.K. | Media: Video, Social Media | Country: US | Sector: Entertainment / Media

04/04/2012  |  Full story...

Social media ‘pinboard’ Pinterest is on the rise, and this campaign from Kotex is a fine example of how brands can use the popular social media Pinboard to boost their followers and create a lasting brand impact.

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Brand: Kotex | Media: YouTube, Pinterest, Social Media | Agency: Smoyz | Country: Israel | Sector: FMCG / Healthcare

04/04/2012  |  Full story...

This clever publicity stunt from Mercedes has earned the car maker many plaudits. The YouTube video features an 'invisible' car was seeded on numerous sites, including digital media blog Mashable, and attracted more than 9 million views in a couple of months.

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Brand: Mercedes | Media: YouTube, TV, Social Media | Agency: Jung von Matt | Country: Germany | Sector: Automotive

04/04/2012  |  Full story...

This witty Old Spice-style video ad from the Dollar Shave Club might just shake-up the shaving industry and give Gillette something to worry about. The viral video posted on YouTube garnered 3 million views and 32,000 'likes' within two weeks of going live in February 2012.

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Brand: Dollar Shave Club | Media: YouTube, TV, Social Media | Country: US | Sector: FMCG

15/03/2012  |  Full story...

LG’s minute-long 'smart thief caught on cam' guerrilla-style ad for its slim televisions amassed 4.5m YouTube views and over 50,000 shares across social media networks. This case study looks at how the electronics firm used viral video advertising and an amusing play on the products features to drive comsumer engagement.

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Brand: LG | Media: YouTube, TV, Social Media | Agency: Y&R | Country: Amsterdam | Sector: FMCG / Electronics

14/03/2012  |  Full story...

Back in December 2011, Samsung sponsored 25 levels of new Angry Birds levels running on Google Chrome as part of a Christmas promotion. This case study shows how the campaign got the electronics brand nearly half a million hours of brand exposure from consumers.

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Brand: Samsung |Media: Communities & Gaming portals, Smartphones, Mobile| Sector: Electronics, Mobile | Agency: Enrich Mobile | Format: Online Games, iPhone & Android Apps

06/03/2012  |  Full story...

Cadbury's "Chocolate Charmer" online advertising campaign provided ROI almost 4 times higher than their TV campaign. The chocolate brand ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix.
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Brand: Cadbury’s | Media: YouTube, TV, Social Media | Agency: Fallon London | Country: UK | Sector: FMCG

06/03/2012  |  Full story...

Back in 2008, Coca-Cola was faced with a declining market share in the UK teen market. This case study reveals how the drinks giant linked on-pack point codes to an engaging Coke Zone rewards website, boosting customer loyalty and becoming the most visited UK grocery brand site in the process.

Since the scheme went live, its email offers mailshot enjoys an open rate of 49 percent and a click through rate of 71 percent. The Coke Zone site garners dwell time averages 9 minutes, and prize draw entries total 116,497. Coke Zone is now consistently the UK's no.1 Food & Drink brand website. Currently the site gets over 38 million Facebook fans and over 400,000 Twitter followers.

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Brand: Coca Cola | Media: interactive digital marketing | Country: UK | Sector: FMCG Drinks | Objective: engage the youth market | Agency: Carlson Marketing | Format: Multi-Channel Marketing

Digital Marketing Case Study | Coke Zone's holiday video

13/02/2012  |  Full story...

Google turns towards using offline advertising in the PR and public service campaign "Good To Know", its largest-ever consumer education advertising effort addresses privacy concerns upon the launch of Search plus Your World and a new privacy policy.

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Brand: Google | Media: print, outdoor, digital | Country: US & UK | Sector: Technology | Objective: educate the mass market | Agency: M&C Saatchi and Glue Isobar | Format: multi-channel advertising

13/02/2012  |  Full story...

Many companies worry about how their brand is being talked about online as it is seems unpredictable and uncontrollable. This case study shows how Coca Cola encouraged conversations to happen about their brand with a multi-channeled digitally focused ad campaign full of relevant, engaging and viral content.

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Brand: Coca Cola | Media: interactive digital marketing | Country: US | Sector: FMCG Drinks | Objective: engage the youth market | Agency: Wieden+Kennedy | Format: multi-channel advertising

Digital Marketing Case Study Video

07/02/2012  |  Full story...

In an example of how good customer service can pay dividends, Sainsbury’s response to a three-years old’s letter about renaming Tiger Bread went viral, ultimately resulting in the supermarket chain changing the name of its product in stores to ‘Giraffe Bread’. Despite being more than seven months old, the story was resurrected and has had more than 14,000 ‘shares’ on Facebook. The girl’s mother went on to upload the letters to Facebook, starting the 'Campaign to change Tiger Bread to Giraffe Bread at Sainsbury's' which went viral, registering hundred of Facebook 'likes' and comments, and nudging Sainsbury's into action.

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Brand: Sainsbury’s | Media: Social Media, Customer Relationship Management | Sector: FMCG | Format: Social Media, Retail

01/02/2012  |  Full story...

1-800-FLOWERS.COM used mobile advertising to drive traffic and incremental orders and create competitive advantage. The campaign used Google’s AdMob platform to run a sponsored link on mobile search results, telling customers that they could purchase flowers and gifts from a mobile device even at the last minute. The campaign resulted in 2 million mobile impressions, driving traffic and incremental orders. CTRs were 2-3 times higher than the Google desktop based campaign.

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Brand: 1-800-FLOWERS.COM |Media: Google Admob | Country: US |Sector: Retail| Format: Google Ad words

Digital Marketing Case Study

25/01/2012  |  Full story...

Malaysian 4G mobile operator Yes made innovative use of rich media to engage and convert the target audiences, resulting in a click through rate 140% higher than average. The campaign encouraged consumers to subscribe and pre-register for the service before its official commercial launch by rich media site takeovers via Better Digital Solutions across all major news portals in the country. This case study shows how with the use of innovative rich media advertising and with clear call to action, Yes enticed and engaged users and also led to strong branding and conversions. Not just clicking customers but approx 0.79% of non clicking impressions also led to conversions. The average Dwell time of users interacting with the campaign was 73.06 seconds 1.6 times the benchmark and average dwell rate 13.39% 1.9 times the benchmark. The CTR for the campaign was 140% higher than the Malaysian CTR benchmarks of 0.73%.

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Brand: Yes |Media: Better Digital Solutions MY | Country: Malaysia |Sector: Telecommunications | Agency: Agenda Asia MY, Carat MY, Media Mind | Format: Rich Media, Site takeover

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25/01/2012  |  Full story...

Mobile software developer Fluent Mobile made use of mobile display ads to efficiently reach a large percentage of their target audience: iPhone, iPod touch and iPad users. The purpose of the campaign was customer acquisition at a cost of less than $1/install. Since advertising began Fluent Mobile acquired 400,000 users and earnings were up by 2500%.

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Brand: Fluent |Media: Google Admob | Country: US |Sector: Telecommunications| Format: CPC Ads

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06/01/2012  |  Full story...

In this case study, Orabrush made smart use of YouTube to create buzz around the brand and generate sales. The dental brand's YouTube video generated 16 million views with a budget of just $500. After 2 years the results are 160,000 followers of the ads on YouTube, 43 million views and 1 million brushes sold online

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Brand: Orabrush |Media: YouTube | Country: Spain |Sector: Oral Healthcare| Format: YouTube Video

View the first YouTube commercial | View the case study 'How they went to Walmart' | View the infographic | Read the Google Blog

05/01/2012

Cable channel Reelz used a technique called ‘Smart Versioning’ to continually adjust text, video and URLs in ads based on response, in order to boost ROI. As a result, the campaign achieved a 200% higher dwell rate than average.

The purpose of the campaign was to get audience attention and increase the website traffic.
Smart Versioning enabled for ongoing changes, text, video, and URL feeds. And all updates that would otherwise take hours with smart version can be done in only a few minutes. The regular ongoing updates resulted in high dwell rate.

The campaign resulted in dwell rate of 10.35%, 200% more than the entertainment vertical.

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Brand: Reelz| Sector: Entertainment| Agency: Haworth, Reelz Channel, MediaMind | Format: Smart Versioning

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05/01/2012  |  Full story...

Bubble Gum brand MUST used a virtual character ‘Mustika’ to create brand awareness and increase market share and sales, via a multi-channel competition.

The more the users engaged with the character more points hey gained, improving the chance to win the competition. To engage the users they were made to be involved from creating the character to sending it to friend. Every time they interacted with the character they gained points. The grand prize for the competition was a trip for 2 to Paris, the next 3 winners were awarded a personal supply of MUST Gum for a year. The campaign’s maximum potential exposure was attained and the average frequeny of the campaign was 4.3.

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Brand: MUST Bubble Gum| Sector: Entertainment| Agency: LH Media, Media Mind | Format: Behavioural Targeting, Rich Media, Email, Social

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05/01/2012  |  Full story...

Coffee house chain Barista used Facebook to create awareness of its seasonal 'Hawaiian Summers' menu, encouraging users to engage with the brand. The campaign created a Facebook fan page loaded with a games app and contest.

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Brand: Barista Lavazza |Media: Facebook | Country: India |Sector: Hospitality | Agency: AliveNow | Format: Facebook page, Facebook Game App

Read the case study here | View the eCRM mailer

05/01/2012  |  Full story...

Visit Britain used social media marketing to increase the fan base, with the use of Facebook sponsored stories, page like and page post sponsored stories, resulting fan base to increase from 126,173 to 255,751. The campaign used targeting to friends of friends and ran from 25 April to 1 May. The sponsored stories, page likes and page posts were shown to friends of people who had ‘Liked’ or commented on the page. The 1 week campaign resulted in a 29% increase in feedback on page posts. The number of likes was doubled.

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Brand: Visit Britain |Media: Facebook | Country: UK |Sector: Tourism| Format: Facebook Sponsored Stories|

05/01/2012  |  Full story...

This case study shows how Costa used Customer insights to transform the business via product development, loyalty schemes and marketing campaigns.

Based on research findings that 10% of overall coffee customers made up for 50% of Costa visits, Costa introduced the loyalty card Costa Coffee. Costa now has more than 6 million loyalty cards in circulation just 18 months after launch. The loyalty programme was designed also based on the insight that UK shoppers prefer points collection schemes, such as Nectar and Boots Advantage Card.

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Brand: Costa Coffee| Sector: Food and Beverages| Format: Customer Insight

05/01/2012  |  Full story...

Crate & Barrel used a Rich Media Ad Unit on mobile to create awareness and drive traffic to its mobile website. The US homewares retailer use AdMob’s rich media ad units with interactive interstitials, full screen expandable ads and banner ads Crate and Barrel created awareness resulting in more than 34,500 users on the website.

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Brand: Crate&Barrel|Media: Google Admob | Country: United States |Sector: Furniture| Agency: Ignited Agency | Format: rich media ad unit

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04/01/2012  |  Full story...