Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Beauty brand Neutrogena used shopping basket data to identify competitor products loyal customers were already buying that were within their own range.

29/11/2017  |  Full story...

Hardware retailer Lowe’s had a new generation of home owners to market to, the digitally savvy millennial generation. This group didn’t grow up wielding hammers or fixing shower curtains; they are typically less experienced with home maintenance compared to the generations before them; and this has created a knowledge gap - just as this demographic moves into home ownership. Lowe’s is tackling the problem by training millennials on social media; giving them the confidence to take on home improvement projects.

29/11/2017  |  Full story...

This case study from Argos and Bazaarvoice, covers how the UK retailer ensured its website is a ‘one-stop shop’ for customers, including product descriptions and images, reviews, real-life images and Q&As of the products among others, and how it utilises product sampling prior to bringing new products to market.

29/11/2017  |  Full story...

Sportswear brand Under Armour had 16,000 items are advertised on Google Shopping and invested in campaign optimisation to increase visibility and improve insights into its ecommerce operations.

07/11/2017  |  Full story...

Now That’s What I Call Music! turned to Snapchat when it looked to promote its 61st edition of the iconic Now! series.

07/11/2017  |  Full story...

Clean & Clear used Snapchat filters across US schools to create a positive message for teens to use its products. This case study looks at how the skincare brand achieved 7% lift in brand favourability with a smart social media campaign.

07/11/2017  |  Full story...

Candy Crush-owner King tested a new advertising platform with Double Click to boost in-app ads. This case study looks at how FMCG giant Nestle created a ‘value exchange’ within mobile games to get player’s attention.

06/11/2017  |  Full story...

For its 2017 collaboration with Spanish clothing brand El Ganso, the eyewear brand Hawkers tested the collection ad format against photo ads, and found that the collection format boosted engagement by 86% and return on ad spend by 51%.

06/11/2017  |  Full story...

Online fruit seller Portakalbahcem.com s used the carousel ad format and the Facebook pixel to retarget customers and drive sales of fresh citrus fruits from its family garden—resulting in a 35% increase in turnover from the same month the previous year.

06/11/2017  |  Full story...

Record company Kontor used analogue and digital experience to achieve 71% activation with smart use of QR codes.

06/11/2017  |  Full story...

Chick fil-A has a transactional mobile app, but users were confused about the payment options due to the app’s layout. This case study looks at how the US fast food giant leveraged Taplytics to enable mobile commerce and reduce customer payment option complaints.

23/10/2017  |  Full story...

Italy’s UBI Banca captured millennials’ attention when it promoted its instalment credit card using ads in Instagram Stories, resulting in more than 300 direct enquiries in 3 weeks.

11/10/2017  |  Full story...

Running ads in Instagram Stories in addition to mobile video ads in Instagram and Facebook News Feed helped the skincare brand SK-II achieve an incremental 13-points of ad recall.

11/10/2017  |  Full story...

Beauty brand Le Petit Marseillais recently launched its new range of shower gels, Les P’tits Bonheurs. With the product’s ability to appeal to the senses, Johnson & Johnson France invested heavily in immersive video content to support the launch and create awareness. This case study looks at how a smart search and YouTube campaign saw a 21% improvement in cost per unique user.

11/10/2017  |  Full story...

KLM added Messenger as a new entry point for customers to ask questions and receive flight information, including boarding passes. The case study looks at how the adoption of AI chatbots helped the airline giant achieve a 40% increase in customer interactions.

10/10/2017  |  Full story...

Vodafone worked with Bing to help the telecoms brand drive innovation, improve their search strategy and increase customer acquisition. This case study looks at how the mobile network got 20% increase in its click-through rate and saw a 27% reduction in its cost per click year on year.

05/10/2017  |  Full story...

To celebrate All Hallows’ Eve, Adobe hosted a little murder mystery challenge for Photoshop users on its Photoshop Facebook page. This case study looks at how the campaign resulted in over 4.8 million impressions and 22k Photoshop downloads of the game.

Adobe Photoshop: Murder Mystery Case Study (full edit) from Edelman West on Vimeo.

03/10/2017  |  Full story...

Leveraging the popularity of the Harley Quinn costume during 2016, Simple showed tweeters how easy it is to remove all the Halloween makeup with their product.

03/10/2017  |  Full story...

For Halloween 2014, Cinemagoers at the Odeon Bayswater in London were given a shock in the venue's toilets as their appearances in mirrors were morphed to look like a Halloween clown. This case study looks at how Pepsi Max made smart use of augmented reality and social media to get the most out of a scary stunt.

03/10/2017  |  Full story...

In September 2017, Amazon mistakenly sent out some very confusing emails, telling a large number of customers that someone had bought an item off their baby registry. This case study looks at how even the largest digital giants can make glaring customer data errors.

29/09/2017  |  Full story...

Whiskas wanted to expand its influence to the kitten category, so its agency partners produced a one-of-a-kind YouTube series, with data informing every step of development. The campaign drove 39m total views and a 47% lift in ad recall for Whiskas.

07/09/2017  |  Full story...

Despite being a multi-channel retailer, Bensons for Beds historically only measured the effects of online marketing on online sales. With no way of assessing the impact of digital activities on in-store sales, it wasn’t possible to accurately calculate the return on digital ad spend and to subsequently optimise marketing budget.

07/09/2017  |  Full story...

French home improvement retailer Castorama came up with a fabulous idea for kids' bedrooms: interactive wallpaper that you can scan to find a bedtime story.

07/09/2017  |  Full story...

In the summer of 2016, Legoland launched a location-based GPS adventure for kids to keep the whole car happy on road trips to the theme park in Florida.

Quest to LEGOLAND: Case Study "Storytelling" from EVERETT CHING on Vimeo.

07/09/2017  |  Full story...

Direct Line positioned itself as an insurance firm that went beyond the norm with a fleet of drones that could light the way for drivers on dangerous unlit roads at night.

07/09/2017  |  Full story...