Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

<< Previous 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 Next >>

It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest digital marketing fails of the year, from the horsemeat scandal and HMV’s live-blogged mass sackings to Facebook’s ‘Home’ flop and the Xbox ‘deal with it’ Twitter outburst. Read on, learn from the mistakes and hope your team doesn’t make the list in 2014….

Country: Global | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral, social, Mobile, search

22/01/2014  |  Full story...

During 2013, Aviva overhauled its email marketing strategy with the help of Alchemy Worx. This case study looks at how the car insurance firm’s counter intuitive 'send more email' approach generated a 48 per cent rise in the number of quotes requested, as well as seeing a 4-fold increase in click-throughs.

Brand: Aviva | Sector: Financial/ Insurance | Country: UK | Agency/Partner: Alchemy Worx | Objective: brand awareness, consideration and purchase | Format: Email

22/01/2014  |  Full story...

Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.

Watch this case study from last year’s US campaign:

Brand: Lays/ Walkers/ PepsiCo | Sector: FMCG, Food | Country: US and UK | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral, social, Mobile

22/01/2014  |  Full story...

Hermès launched a new Facebook video campaign to promote its winter catalogue. This case study highlights how the luxury clothing retailer used an engaging story told through social media to boost sales.

Brand: Axe/ Lynx/Unilever | Sector: FMCG, Healthcare | Country: Global | Agency/Partner: BBH London / Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral

17/01/2014  |  Full story...

This case study highlights how confectionery firm Jelly Belly used SLI Systems to improve its user experience and profitability. By optimising site search and SEO, SLI helped Jelly Belly see a 33% increase in site conversions and a 10% increase in average order value. By using SLI’s customised search results pages and adding those links to email campaigns, Jelly Belly realised an 85% better open rate for emails.

Brand: Jelly Belly | Sector: FMCG, Food | Country: Global | Agency/Partner: SLI Systems | Objective: brand awareness, consideration and purchase | Format: Search

17/01/2014  |  Full story...

Personalising and testing the online customer experience can have lasting effects on customer engagement, conversion funnels and revenue. Moreover, in the competitive online travel sector, the effective marriage of a data-rich environment and powerful customer experience optimisation tools is helping travel companies provide customers with more personalised online journeys. This case study shows how airline Easyjet optimised its web presence in partnership with Maxymiyser attracting over 370 million visits in 2012.

Brand: EasyJet | Sector: Travel | Country: Global | Agency/Partner: Maxymiser | Objective: brand awareness, consideration and purchase | Format: Web design

17/01/2014  |  Full story...

Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos. The brand rose seven places from last year to take the top spot, while Geico came in second with 4.9 million shares, ahead of Dove at 4.5 million and Pepsi at four million. This case study looks at how Samsung made smart use of its video assets across YouTube and beyond.

Brand: Samsung | Sector: Electronics | Country: Global| Objective: brand awareness, consideration and purchase | Format: Social, Video, Vine, YouTube

08/01/2014  |  Full story...

Amid the Harlem Shakes, singing astronauts and twerking fails, 2013 was another bumper year for viral video marketing case studies.

From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the downright dirty (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got people sharing in droves.

This year also saw the debut of Twitter’s Vine videos - with Lowes and Tide pioneering the 6-second format with smart and economical executions.

To round off the year, we’ve assembled our 25 favourite virals for your viewing pleasure…

08/01/2014  |  Full story...

With the help of an innovative laser-print technique, Fyffes managed to print six different comics on banana skins. This case study looks at how the fruit brand managed to get kids to ditch sweets for bananas.

Brand: Ffyfes | Sector: Food | Country: Global | Objective: brand awareness, consideration and purchase | Format: Video, YouTube

08/01/2014  |  Full story...

With the latest John Lewis' Christmas ad hitting both TV and YouTube over the weekend, just how did the retailer manage to achieve such high-profile anticipation and social media comment for a seasonal campaign? This case study from the Institute of Practitioners in Advertising (IPA) interviews some to the people behind the previous festive campaigns to see how the department store chain managed to eclipse rivals such as Marks and Spencer and Debenhams to position itself as the premier shopping destination for Christmas in the UK.

Brand: John Lewis | Sector: Retail | Country: UK | Objective: brand awareness, consideration and purchase | Format: Video, YouTube

08/01/2014  |  Full story...

The third annual Debenhams Beauty Club Awards received a 2,370% increase in traffic due to a mobile-optimised campaign, resulting in a record 5,000 new signups the retailer’s loyalty card. This case study looks into how the retail, working with agency Steel London, made smart use of mobile to get people clicking.

Brand: Debenhams | Sector: Retail, Clothing | Country: UK | Objective: brand awareness, consideration and purchase | Format: Design, Mobile

08/01/2014  |  Full story...

T.M.Lewin, the apparel brand, has seen a dramatic increase in revenue in its men’s suit category following a website revamp by eCommera, the decision intelligent commerce company. The focus of the revamp was influenced by eCommera’s online decision intelligence tool DynamicAction.

07/01/2014  |  Full story...

In September 2013, Persil worked with TMW to support the launch of its new ‘Small and Mighty’ range. To support the launch of the new Persil created ‘Be Mighty’, a digital campaign featuring a series of animated and interactive online story books for children. This case study looks at how the detergent brand made smart use of its brand image and target audience to come up with a cutting edge digital campaign that delivered a lasting impact on consumers.

Brand: Persil | Sector: FMCG, Household, Electronics | Country: UK | Objective: brand awareness, consideration and purchase | Format: Social, Mobile, Video, Content

27/11/2013  |  Full story...

Twitter’s new 6-second Vine video platform proved a big hit this year .If used correctly, Vine offers a quick yet extremely effective way for brands to reach wider, socially engaged audiences. And as one of the fastest growing mobile apps in the world, this means enormous potential for marketers. We look back at some of the best, starting with Lowes' ingenious visual tips that make DIY seem fun (well…almost).

26/11/2013  |  Full story...

To keep up with the US tradition of toilet papering your house on Halloween, snack brand Cheetos teamed with Google maps and Street View to recreate the experience online (without risking vandalism charges). The app works by letting users enter a chosen address and creating a toilet paper "bombing" experience using Google Earth and Google Streetview. Users can then share the results via social media. Of course, the site has to come with a warning that Cheetos doesn't condone actual toilet-papering... only the digital kind.

Brand: Cheetos, Frito-Lays | Sector: FMCG, Food and Beverages | Country: US | Partner/agency: Goodby, Silverstein & Partners | Objective: brand awareness, consideration and purchase | Format: YouTube, Social Media, Video, Google Maps

06/11/2013  |  Full story...

Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial.

Brand: Pepsi Max | Sector: FMCG, Food and Beverages | Country: US | Partner/agency: The Marketing Arm | Objective: brand awareness, consideration and purchase | Format: YouTube, Social Media, Video

06/11/2013  |  Full story...

US snack brand Diamond has launched an engaging (but also bizarre) campaign "Diamond Nut Fantasies". Recognizing that the average cook rarely get the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a treat with Diamond Nuts could help people transform to be the husband, neighbour, child and boyfriend of their dreams. This series of YouTube spots were based on research that showed that Diamond Nut customers--two-thirds of whom were women--bake in large part not just because they care, but for the praise and compliments they get. So the agency imagined what it would be like if everyday people gushed with appreciation for the food they make.

Brand: Diamond | Sector: FMCG, Food and Beverages | Country: US | Partner/agency: Deutsch LA, Biscuit Filmworks | Objective: brand awareness, consideration and purchase | Format: YouTube, Social Media

06/11/2013  |  Full story...

The advert imitates Old Spice's classic ‘The man your man could smell like’ ad, with an engaging walk through a myriad of scenes celebrating the fun and frivolous side of a good cup of tea, whilst showcasing the soothing effects of a proper brew. Yorkshire Tea has taken to YouTube, with an epic song celebrating the virtues of the old fashioned cuppa, incorporating zombies, brass bands and even the odd Skyrim reference. To boost engagement, the YouTube ad ends with a call to action getting the viewer to click through to a behind the scenes video, along with links to the Yorkshire Tea homepage and the company's official Facebook page, both of which continue the ‘Tea Song’ branding.

Brand: Yorkshire Tea | Sector: FMCG, Food and Beverages | Country: UK | Partner/agency: Rubber Republic, The Viral Ad Network | Objective: brand awareness, consideration and purchase | Format: YouTube, Social Media

06/11/2013  |  Full story...

To coincide with the new academic year, Unilever's Pot Noodle offered one student the chance to have their tuition fees for the next year paid for them, as part of a new Facebook ‘Scholar’ campaign. The winner was given everything they need to live the Uni lifestyle including Pot Noodle-branded t-shirts, trainers, bed sheets, condoms, a year’s supply of Pot Noodle and a “legendary” party.

Brand: Unilever, Pot Noodle | Sector: FMCG, Food and Beverages | Country: UK | Objective: brand awareness, consideration and purchase | Format: Social, Facebook

06/11/2013  |  Full story...

The Bundaberg Distilling Company ran integrated 'Road to Recovery' campaign, designed to help the local Bundaberg community in Australia get back on its feet after the recent flood crisis. This case study looks at how the Diageo brand raised $300,000 for the town with the help of social media. Spanning Facebook, PR, traditional media advertising, product innovation and a special event, the activity, with creative via Leo Burnett, Sydney, aimed to drive visitation back to Bundaberg and stimulate the local economy through tourism.

Brand: Bundaberg Rum | Sector: FMCG, Food and Beverages, Alcohol | Country: Global | Partner/agency: Leo Burnett, One Green Bean, IKON, Traffik, STI Group, Barker Gray.| Objective: brand awareness, consideration and purchase | Format: Social media, Facebook, Video

29/10/2013  |  Full story...

For Christmas 2013, Baileys took a different approach, ditching festive imagery for a message about friends that resonated all year round. This case study looks at how the Diageo brand used traditional media as well as banners, pre-rolls, and social media. The campaign, under the slogan ‘Baileys, let’s do this again’, was composed of five TV executions, six print and outdoor executions, and various digital executions (banners, pre-rolls, RM, social media).

Brand: Baileys | Sector: FMCG, Food and Beverages, Alcohol | Country: UK | Partner/agency: We Are Social | Objective: brand awareness, consideration and purchase | Format: TV, Video, YouTube

29/10/2013  |  Full story...

In October 2012, Diageo partnered with Amazon to launch a Smirnoff-branded YouTube channel for fans to purchase ‘party items’ directly from featured YouTube videos. This case study looks at how the Diageo brand replicated the nightlife experience to engage and convert viewers online.

Brand: Smirnoff | Sector: FMCG, Food and Beverages, Alcohol | Country: US | Partner/agency: We Are Social | Objective: brand awareness, consideration and purchase | Format: Amazon, Ecommerce, Video, YouTube

29/10/2013  |  Full story...

To celebrate Father’s Day in 2013, Diageo embarked on a QR code campaign for three of its drinks brands. This mobile case study looks at how the firm turned physical bottles of Johnny Walker, Buchanan’s and Old Parr into a personalised tribute for loved ones. The campaign, developed by software company Everythng, used a technology platform called +More, which made all Diageo’s products smart by connecting them to the web. This technology is different to QR code technology, which only delivers the same message to everyone. With +More the brand is able to give a bespoke message to an individual consumer via a bottle.

Brand: Johnny Walker | Sector: FMCG, Food and Beverages, Alcohol | Country: US | Partner/agency: Evrythng | Objective: brand awareness, consideration and purchase | Format: Social media,Video, Mobile

29/10/2013  |  Full story...

In June 2013, Smirnoff teamed with DJ Fresh and neurotechnology expert Julien Castet to help three disabled musicians create a dance track using only the power of their brains. The social media case study looks at how the Diageo drinks brand helped to build its ‘nightlife’ brand with cutting edge technology, social media and a catchy soundtrack….

Brand: Diageo, Smirnoff | Sector: FMCG, Food and Beverages, Alcohol | Country: Global | Objective: brand awareness, consideration and purchase | Format: Social media, Facebook, Video

29/10/2013  |  Full story...

Back in 2011, MTV teamed with Smirnoff to showcase ‘The Smirnoff Nightlife Exchange Project’ – an ambitious attempt to break new ground in nightlife experiences and an integrated marketing partnership in the truest sense. This video case study highlights how the campaign increased Facebook fans from 427% to more than 1m.

Brand: Smirnoff | Sector: FMCG, Food and Beverages, Alcohol | Country: Global | Partner/agency: We Are Social | Objective: brand awareness, consideration and purchase | Format: Social media, Facebook, Video

29/10/2013  |  Full story...