Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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DoubleClick helped L’Oreal to understand the entire customer journey across all publishers and channels

15/03/2018  |  Full story...

Dulux wanted to understand the true impact of AdWords in driving people to physical stores. This case study looks at how the paint retailer used Google AdWords to boost return on investment.

15/03/2018  |  Full story...

Unilever margarine brand Rama used Facebook for the first time for a campaign to relaunch its brand in South Africa, and successfully increased ad recall by 20 points.

07/03/2018  |  Full story...

German health brand Femibion used Facebook lead ads to efficiently deliver product samples to potential customers, with a conversion rate of 35%.

07/03/2018  |  Full story...

Johnson & Johnson’s mouthwash brand Listerine used Facebook video ads to drive education and awareness about the benefits of mouthwash and its new miswak formula during the Ramadan period.

07/03/2018  |  Full story...

Digital ad campaigns which only rely on cookies for ad targeting can sometimes produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used people-based marketing (programmatic media targeting) to improve their campaign targeting and increase ROI.

13/02/2018  |  Full story...

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

13/02/2018  |  Full story...

Sunsilk wanted to stand out from the cluttered shampoo market in Vietnam with a new campaign targeting young women in their twenties.

13/02/2018  |  Full story...

Dunkin’ Donuts partnered with Discovery Channel’s Shark Week with an advertiser-branded interactive experience on Xbox, engaging 120,000 people for an average of 13 minutes.

DUNKIN' DONUTS - SHARK WEEK from rod hassler on Vimeo.

13/02/2018  |  Full story...

With more people hosting smaller house gatherings instead of big, flashy parties, Diageo developed SIMI, the AI-powered bartender, to deliver an engaging, helpful brand experience in India.

13/02/2018  |  Full story...

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

09/02/2018  |  Full story...

Deciding how to split a marketing media budget can be difficult without in depth measurement and insights from previous campaigns. Airline KLM believed that mobile ads were important, but to what extent when the majority of their sales take place on a desktop? KLM needed to set up cross device customer tracking so that they could discover the real impact mobile was having on sales.

09/02/2018  |  Full story...

NET-A-PORTER and MR PORTER are premier online luxury fashion stores. The company wanted to sharpen their campaign plans by finding smarter ways to target their audience and allocate budgets. In order to do this the fashion ecommerce store decided to use people based measurement tools rather than just traditional cookies to gain much deeper insights to their customers path to purchase and in turn allocate media budgets accordingly.

09/02/2018  |  Full story...

When you own multiple brands across a diverse area such as the Middle east, it can be difficult to manage campaigns efficiently. This case study looks at how Mondelez MENA worked with DoubleClick's programmatic solution to consolidate their digital media branding activities.

05/01/2018  |  Full story...

Unilever worked with Google to create a highly targeted YouTube campaign for its Omo detergent brand to the Gulf region. This case study looks at how the campaign reached 16.4 million unique users.

05/01/2018  |  Full story...

In 2017, Energy BBDO ran a campaign for Bayer, promoting the brand’s aspirin by calling on an ordinary group of people to step up as “HeroSmiths.”

Bayer Aspirin - HeroSmiths - Case Study from Alistair Robertson on Vimeo.

05/01/2018  |  Full story...

Pizza maker DiGiorno followed Instagram best practices to develop a teaser video ad and Instagram Story that would encourage people to enjoy its pizza for their next get-together, resulting in an impressive lift in purchase intent.

04/01/2018  |  Full story...

French news organisation Liberation decided to take on a fight against fake news and hoaxes to clean the information landscape when the French presidential election entered its final stage in March last year. The result, Liberation took a bold step to stop the bleed and countered the algorithms that connect news article together without considering sources and created the first human search engine by gathering a team of journalists to answer any question asked with curated and sourced information. It started with “Desintox”, an exclusive twitter service before launching Checknews, the slowest search engine on the market, also, its most reliable.

LIBERATION - CHECK NEWS from The CABS on Vimeo.

04/01/2018  |  Full story...

Toy company Lego used Canvas ads in Instagram Stories to increase awareness and sales of its newest playset.

04/01/2018  |  Full story...

Iced tea giant Nestea ran a variety of Instagram ads to successfully introduce its new iced tea drinks, achieving a 5-point lift in purchase intent overall.

04/01/2018  |  Full story...

“Being true to your choices is what makes you an icon”. Oscar Schmidt is a retired Brazilian basketball legend who mostly played in his country and in Europe between the 80s-90s. The all-time leading scorer in the history of basketball was naturally drafted to play in the NBA in 1984 but due to an old ruling which prohibited playing for the NBA and any other team, he rejected the offer so he would be allowed to play for his national team. He chose the “hard way” to become a famous player so in 2016, Budweiser who sponsors the NBA in Brazil partnered with ESPN to give Oscar a remarkable tribute and the challenge he always deserved at a time where Brazil got suspended from international competitions by the FIBA.

03/01/2018  |  Full story...

In November 2016, IKEA launched the “Retail Therapy” ad campaign created by the Swedish advertising agency Åkestam Holst, which renamed Ikea products after commonly searched relationship problems in Sweden. This case study looks at how search can drive product discovery by incorporating an SEO perspective into product naming – while bringing a smile on people’s faces.

IKEA RETAIL THERAPY from Ourwork on Vimeo.

03/01/2018  |  Full story...

Danish supermarket Bilka used Facebook’s store visits ad objective to encourage people to shop at its multiple stores, helping to drive 45,000 store visits.

02/01/2018  |  Full story...

Danish jewellery company Pandora used Facebook’s automatic placement options to create a Christmas video ad series that lifted online sales by over 60%.

02/01/2018  |  Full story...

Fridge Raiders teamed up with gaming influencers (who had a combined follower reach of 20 million) to interrupt the space where teens were spending all their time after school while snacking – playing computer games.

29/11/2017  |  Full story...