Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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'Frogger' style game Crossy Road made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements.This case study looks at the secret to the games runaway success.

05/03/2015  |  Full story...

Paddy Power places huge emphasis on the importance of data – and relies on its heritage in this area to inform its optimisation campaigns. This case study looks at how the bookmaker worked with Maxymiser to turn the fast-pased world of betting into a succesful personalised experience for its customers.

05/03/2015  |  Full story...

Fisher-Price started the new year documenting the births of the first babies of 2015, getting nearly 2 million views in the first week of its release.

26/02/2015  |  Full story...

Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas' takes a bold move to embrace the ‘haters’- which appears to have paid off.

26/02/2015  |  Full story...

The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’.

View this video from the Financial Times looking into BuzzFeed’s success.

26/02/2015  |  Full story...

Ever bought something in a sale that you later regretted? Snickers blame these shopping errors on hunger to tie in with their “You’re Not You When You’re Hungry” campaign. This case study looks at how Snickers helped shoppers in Dubai resell unwanted items they bought in the sales.

18/02/2015  |  Full story...

How do you get people to eat your products during Ramadan - a month of fasting? This case study looks at how Almarai a large dairy company in the Middle East launched a health and wellness social media campaign to support and inspire those fasting and most importantly keep the brand front of mind.

18/02/2015  |  Full story...

How do you integrate a bold brand like Sprite into a heavily censored region such as Saudi Arabia? This case study looks at how the drinks brand used a YouTube comedy series tied with digital and on pack promotion to win over the youth audience and get round content filtering, boosting sales 15% in the process.

17/02/2015  |  Full story...

In a bid to grow its market share across the Gulf region, Nivea encouraged Arab women to express themselves through writing and bring it to life through short films. This case study looks at how the beauty brand combined social and video content to help sales of its new body lotion steal 12% market share from its largest rival in just a year.

17/02/2015  |  Full story...

How do you make financial services appeal to the younger generation? This case study looks at how Emirates NBD used mobile app Shake N’Save combined with social media and video content to encourage savings among teens and potentially win over their custom for life.

17/02/2015  |  Full story...

This Girl Can is a nationwide campaign by Sport England to inspire women and girls to get moving, get active and exercise. There is a huge gap between the amount of men and women doing sport because millions of women and girls are afraid to exercise of fear of judgement. The campaign has a strong empowering message to feel comfortable working out regardless of shape, size or age whilst celebrating women in sport.

12/02/2015  |  Full story...

Ireland’s first game of the 2015 Six nations tournament took place in Rome last weekend, with huge expectations on the team for the opening game against Italy, the Irish Rugby Football Union (IRFU)’s social media campaign helped to create a community feel for all the fans making the trip to the Italian capital and those watching from the Emerald Isle.

The @IrishRugby supporters are out in force in Rome! Tweet us your photos on #ShoulderToShoulder COME ON IRELAND! pic.twitter.com/j9b0tPGTkx

— Irish Rugby (@IrishRugby) February 7, 2015

12/02/2015  |  Full story...

In 2008, Walkers crisps renewed customers interest in new flavours by revamping its traditional brand development process and getting consumers deeply involved in product development. The campaign was a huge success with over 1 million flavour suggestions, 4.3 million visits to the walkers.co.uk site (with four to nine minutes spent on site) and saw year on year sales growth increase by 68%. Building on this, Walkers decided to re-launch the campaign in 2014 with the eventual winner, winning a £1 million cash prize.

12/02/2015  |  Full story...

ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.

10/02/2015  |  Full story...

Straight from out of left field, Loctite's first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study looks at whether the gamble paid off.

04/02/2015  |  Full story...

At this year’s Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that it will let random customer pay with funny and heart-warming gestures rather than cash. This was followed up with tweets that pledged to giveaway all other products advertised during each ad break- from Toyota cars to superglue.

04/02/2015  |  Full story...

With the demise of many once popular high street brands it has never been more important for retailers to have a multichannel strategy. It is important for business to track their customers using data collected both in store and online. A great example of the value of an email address can be demonstrated by Evans Cycles email marketing strategy. This case study looks at one customer’s journey through the email marketing process.

04/02/2015  |  Full story...

To celebrate ANZ becoming the principle partner for Sydney’s 2014 gay and lesbian Mardi Gras the bank bedazzled ten of its ATMs in the city. The banks ‘GayTM’s’ were such a success that the campaign won seven awards at the Cannes Lions 2014 including the Grand Prix prize for Product Innovation in the outdoor category.

04/02/2015  |  Full story...

In 2008 Nestlé launched a major SMS campaign in Brazil to promote sales, with football idol Pelé. The campaign: “Nestlé Torce Por Você” which translates to “Nestlé roots for you” saw Pelé wear 27 different teams’ football shirts from the Brasileirão série A and B. Pelé asked people to participate in the campaign with the message ‘to change people’s lives I wear your shirt’. Posters of Pelé in the various football shirts were displayed on billboards, magazines, newspapers and on TV where Brazilians were encouraged to interact with the brand using their mobile phone.

04/02/2015  |  Full story...

In December 2013 Triggered Messaging and cottages4you worked together to introduce a browse and cart abandonment strategy which went live in early January 2014. Cart abandonment is a challenge that faces every organisation selling online, but it is dependent on visitors placing items in their basket. Crucially, it doesn’t’ take in to account the often larger number who simply browse and leave. This case study looks at how “For every £1 invested with Triggered Messaging it has returned £9.57.

03/02/2015  |  Full story...

The unstoppable growth of mobile is changing how people engage in everyday tasks such as shopping, banking, learning, work, entertainment and even health care. In developing countries, mobile money has become a phenomenon, but success has relied on mobile operators and banks acting as collaborators, not competitors. This case study looks at how mobile network Airtel and the Equity Bank of Kenya formed a successful partnership that helped propel mobile money accounts into the mainstream across large parts of Africa.

30/01/2015  |  Full story...

While many customers in the US are only just getting used to Apple Pay, mobile money services such as Vodafone’s M-Pesa have been flourishing in Africa for years. M-Pesa (‘M’ for mobile and ‘Pesa’ is Swahili for money) is a mobile phone based money transfer and micro-financing service which launched in African markets in 2007. By 2010, M-Pesa was the most successful mobile phone based financial service in the developing world and it is the African continent which has become the world leader in the adoption of this platform.

30/01/2015  |  Full story...

With an improved mobile site in place, the team at George at Asda wanted to drive smartphone traffic and conversions through intelligent use of Google AdWords. This case study looks at how the clothing brand used smart keyword bidding to ensure that mobile outperformed desktop for search conversions for the first time in the account’s history.

29/01/2015  |  Full story...

Billboard magazine in Brazil challenged its advertising agency Ogilvy to help their magazine stand out on shelves in newsagents. The result: the first music magazine in the world to play the music readers are reading about.

26/01/2015  |  Full story...

Sports and fitness are often very social activities, and UK sports brand for women Sweaty Betty capitalised on this to offer a drastically different shopping experience for consumers compared to the ‘warehouse’ feel from the likes of Sports Direct. So what makes Sweaty Betty stand out in the overcrowded fitness market? This case study looks at how the brand built a social community around fitness challenges to boost brand loyalty.

@ClareeSherry glad you enjoyed the workout from the @sleektechnique girls. Don't forget to try the new #SBFlyFlexFlow workout too...

— Sweaty Betty (@sweatybetty) January 25, 2015

26/01/2015  |  Full story...