Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

<< Previous 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Next >>

To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform.

15/04/2015  |  Full story...

To win over youngsters in Argentina, mobile network Movistar created a social media sitcom. This case study looks at how the brand made smart use of the Facebook platform to get 6.5 million views- and demand for a second season.

08/04/2015  |  Full story...

Back in April 2012, AirAsia celebrated the launch into its most-anticipated Australian hub, Sydney. With little consumer awareness in this brand new and fiercely competitive market, they wanted to create a campaign that would develop brand awareness. This case study looks at how the airline brand created a Facebook competition that lets one lucky Facebook fan commandeer their very own AirAsia plane, growing its fan base 30% and generating a PR value of $1,627,593 in the process.

08/04/2015  |  Full story...

To boost its presence in Brazil, Netflix created a new award for the local market, using Facebook as its platform to amplify the campaign. This case study looks at how the video streaming firm generated social media buzz with a strong local campaign.

08/04/2015  |  Full story...

Tutti Frutti, Cuddles, Peacock’s Plume, Pansy Violet. These are not paint chip names men will be thrilled about. On the other hand, Beer, Bacon, Dry Wall and Hockey Puck will likely get a mighty two thumbs up and an eager, “When can we get started?” In the interests of helping women get the colour they want with a name men will agree with, CIL Paints’ created a Facebook app and media campaign, ‘Paint Chip Names For Men.’

02/04/2015  |  Full story...

UNIQLO launched “Uniqlo Check-In Chance” campaign, giving anyone who checked-in at one of their 62 stores in Tokyo a 100 yen coupon. This case study looks at how the retailer worked with agency Dentsu and Facebook to generate sales of 10 billion Japanese yen for the three days of the campaign.

02/04/2015  |  Full story...

Would you face the aliens or enter the wormhole? smart USA's 'Tag Your Own Adventure'—a new spin on the classic 'Choose Your Own Adventure' format—was a smart and original Facebook storytelling experiment letting fans' tags decide the destiny of a smart car hero.

Smart: Tag your own Adventure from Shotopop on Vimeo.

02/04/2015  |  Full story...

The national American spreads brand Country Crock released a video marketing campaign over the Christmas period to create a true and touching snapshot of family life. The video is a great example of how Country Crock used storytelling to connect with its target audience.

30/03/2015  |  Full story...

The fashion world is increasing its focus on the digital runway, with brands showcasing creative uses of technology as well as the latest fashion trends. Live streaming, social media and real time Twitter cams were at the forefront of AW2015 fashion month with brands such as Topshop, Burberry and Alexander McQueen embracing the concept of digital runways in order to bring their new collections closer to their target audience.

30/03/2015  |  Full story...

This case study looks at the success Adidas had at the 2014 FIFA World Cup by teaming up with YouTube creators KICKTV to publish up-to-date content for their YouTube channel. By teaming up with KICKTV, Adidas were able to gain expertise into the art of creating content for YouTube.

30/03/2015  |  Full story...

Two electronics giants had a challenge. Intel wanted to refresh "Intel Inside" and Toshiba wanted to boost awareness of its Ultrabook. They teamed up to create a social storytelling campaign that garnered 70 million views. See how below…

25/03/2015  |  Full story...

How can the world’s most discerning Dijon help people celebrate good taste once again? This case study looks at how Grey Poupon to the risky strategy of only allowing ‘classy’ people to like its brand page on Facebook via a profile scanning app.

25/03/2015  |  Full story...

Back in 2012, AT&T ran a Facebook campaign to promote some of its 4G phones. The “You’ve Got A Case” app accesses their Facebook profile to generate a customised video that let the user “make a case” to their friends and family of why they should purchase them a new smartphone . This case study looks at how the communications giant made smart use of social media apps to get a record –breaking quarter for smartphone sales.

25/03/2015  |  Full story...

Less than 2% of the population in Indonesia have insurance. One of the reasons for the low penetration of insurance is a lack of understanding of insurance products. The insurance company AXA saw this as a unique opportunity to redefine insurance and created an online game to educate Indonesians on insurance products.

19/03/2015  |  Full story...

Nokia launched a real time marketing campaign in Mexico and Indonesia to take on Blackberry and demonstrate the limitations of the popular Blackberry handset compared to the Nokia ASHA 303.

Nokia: Qwerty Me-Indonesia from we are fallon on Vimeo.

19/03/2015  |  Full story...

Described as “the happiest 5K on the planet”, the Color Run is a unique race held in cities all over the world. It’s an untimed race in which thousands of participants are doused from head to toe in different colours at each kilometre, a hugely popular event in Indonesia. As one of the sponsors of the event Dulux used social media to amplify its brands association with the event.

19/03/2015  |  Full story...

How do you make a new fashion range stand out from the crowd in a saturated market? This case study looks at how clothes retailer Uniqlo made smart use of social media and a unique in-store event to boost awareness of its Ultra Stretch Jeans in Indonesia.

17/03/2015  |  Full story...

AXA's biggest challenge in Indonesia was to find ways to improve on the low awareness in the country of 240 million, which only had a 2% penetration level for insurance companies. This case study looks at how the insurance brand ditched ‘pushy’ sales tactics in favour of strong digital content on social and mobile platforms to create buzz around the brand.

17/03/2015  |  Full story...

Back in 2013, the little mountain village of Obermutten, Switzerland, issued a promise on Facebook: anybody who likes the village's Facebook Page can have their picture posted on the village bulletin board. This case study looks at how the village promoted tourism with a digital twist, investing 10,000 Swiss francs and getting the equivalent of a 2.4 million franc media buy.

12/03/2015  |  Full story...

US ticket aggregator SeatGeek was looking to reach engaged fans who are passionate about attending live sports games, concerts, and theatre events. This case study looks at how the firm used Yahoo App marketing to boost return on ad spend.

12/03/2015  |  Full story...

Red Bull has taken content marketing to new levels, aiming to be the ‘feature story’ instead of the commercial. The company which began ‘giving people wings’ in 1987 when the first can was sold in Austria, has gone on to become a leading global brand creating and publishing amazing content. Red Bull has connected with its young audience by establishing itself as an enabler of thrill, sponsoring over 500 extreme sports, from base jumping, to snow sports, and even has its own Formula 1 team. Fans are kept up to date with all things extreme through a range of digital channels which even includes its own online TV channel – Red Bull TV.

11/03/2015  |  Full story...

Unilever created a radio station – with content delivered through mobiles - to connect with consumers in a market where communicating is difficult. They reached a ‘media dark’ audience by developing an innovative way to use mobile. The consumer packaged goods company created a mobile radio channel called Kan Khajura Tesan offering free entertainment as a platform to advertise brands.

11/03/2015  |  Full story...

Water is life worked with advertising agency DDB New York to hijack the popular #FirstWorldProblems and launch the ‘hashtag killer’. The ‘hashtag killer’ campaign was set out to eradicate the ironic #FirstWorldProblems used when people tweet about life burdens such as their phone battery dying or when leather seats aren’t heated and create awareness for serious issues in developing countries.

05/03/2015  |  Full story...

Wednesday 25th February 2015 marked the end of Orange Wednesdays, one of the most successful sponsorship and reward programmes ever seen. The deal, which gave customers on the Orange (and subsequently EE) mobile network two for one cinema tickets on a Wednesday was launched over a decade ago. The campaign was highly successful in terms of brand awareness and customer retention for the mobile network.

05/03/2015  |  Full story...

Coca Cola has found the perfect solution to antisocial behaviour – the red cone of shame. The UAE has the world’s highest smartphone penetration, and a huge proportion of young people are constantly checking their phone. In order to remind everyone of the importance of real life human interactions Coca Cola has created a light-hearted campaign to help counter smartphone addiction and take the social out of media and put it back into life.

05/03/2015  |  Full story...