Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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This year’s Grand Prix winner of the Cannes Lions 2015 Media category was Vodafone for their red light app. The secret app was disguised as a flashlight and enabled women in Turkey to ask for help when they were in danger of domestic violence.

02/07/2015  |  Full story...

This year’s Grand Prix winner of the Cannes Lions 2015 Cyber category was sports apparel brand Under Armour for their “I will what I want” advert. The advert featured super model Giselle Bundchen and was created by New York based advertising agency Droga5.

I WILL WHAT I WANT - Gisele Bundchen - Website Case Study from John McKelvey on Vimeo.

02/07/2015  |  Full story...

The ‘Lucky iron Fish’ project aimed to tackle iron deficiency in Cambodia by encouraging people to cook with a block of iron in their saucepans. His case study looks at how the product and social media campaign improved the luck of 10,000 families in Cambodia.

01/07/2015  |  Full story...

P&G's sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to "touch the pickle jar" and defy dated myths- winning a Cannes Lions award for its efforts.

01/07/2015  |  Full story...

Earlier in 2015, Domino's took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

01/07/2015  |  Full story...

All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format, winning the 2015 Canes Lions Grand Prix in the process.

01/07/2015  |  Full story...

In a stark warning to brands with too many untracked website domains, Heinz was left embarrassed after a QR code on bottles of Ketchup linked to a hardcore porn site in Germany.

25/06/2015  |  Full story...

In a stark reminder of the perils of having a digital-only plan, a UK music festival plunged into chaos in June 2015 as its cashless payment system failed- leaving music fans unable to buy food or drink and being forced to queue for hours.

25/06/2015  |  Full story...

YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.

25/06/2015  |  Full story...

LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting. This case study looks at how the luxury beauty site used a gamification element to boost win customers over and boost brand presence online.

18/06/2015  |  Full story...

Organic food retailer Biocoop wanted to push their ethical farming message to a wider digital audience- but stay core to their values by keeping carbon emissions to a minimum. This corporate social responsibility case study looks at how the firm produced the most eco-friendly ad ever.

18/06/2015  |  Full story...

Dixons Carphone, the company that owns Currys and PC World, dominates the UK market for White Goods, computing and consumer electronics. This case study looks at how the firm worked with Greenlight to optimise paid search campaigns, improving increase in reach by 135%.

17/06/2015  |  Full story...

Retailer Urban Outfitters worked with agency Greenlight Digital to streamline its paid search campaigns and expand from three markets to 13 in just one year.

10/06/2015  |  Full story...

Nike+ Fuel which is available through the Nike+ app and wearing the Nike Fuelband is an example of a great game, which ensures a large number of customers stay in contact and communicate with the brand.

10/06/2015  |  Full story...

Glastonbury festival is one of the biggest and most popular contemporary and performing arts festivals in the world. Each year over 130,000 tickets to the festival sell out in under an hour, making it extremely difficult to get access to the event. UK based mobile phone network EE created a game on social media platform Twitter where users could win tickets.

09/06/2015  |  Full story...

Gamification is being used by brands to stimulate interest and increase engagement of its customers. Some brands are opting to create highly sophisticated apps that have a practical application while others like M&M’s chose to include game like aspects into a larger marketing campaign. This case study looks at how M&M’s did the latter incorporating gamification into the launch of a new flavour of sweets.

07/06/2015  |  Full story...

Back in 2013, VICE's music channel Noisey and Garnier Fructis launched a college tour in the US. This case study looks at how the hair brand married style with substance to get its core youth audience visiting in droves, enjoying 3 million video views and 6 million social shares.

05/06/2015  |  Full story...

Fashion brand Edun wanted to showcase ‘Made in Africa Philosophy’, so it partnered with VICE to create a documentary in the Congo to exploring the gorilla's fight for survival as a species. This corporate social responsibility case study looks at how the Bono-owned brand created a fresh identity around ethical trading, boosting sales 800% in the process.

05/06/2015  |  Full story...

Travel Nevada teamed up with BuzzFeed to create original content showcasing the vast array of attractions the state has to offer. This case study looks at how the tourist board got strong engagement from travellers and local residents alike.

05/06/2015  |  Full story...

BuzzFeed’s creative team worked with Mexican fast food restaurant Taco Bell to create sponsored posts based on the theme of not sharing. With the rise of social media many people share multiple aspects of the lives and Taco Bell took advantage of this trend.

05/06/2015  |  Full story...

The MINI, a small car, unique in its design is “not normal” in appearance compared to traditional cars. The car maker wanted to capitalise on the fact that it is different and created a marketing campaign around being “not normal”. MINI used the BuzzFeed platform to launch the campaign using a native content marketing strategy.

05/06/2015  |  Full story...

Social media is great for sending personalised messaged to customers- but what happens when brands get too personal? Nando’s recently attracted criticism after a its tweets to a female customer crossed the line from friendly to creepy- this case study looks at where they went wrong.

03/06/2015  |  Full story...

Web surfers don’t click on banner ads anymore. Native advertising, advertorials, sponsored posts – quality content is the new king of marketing. This case study looks at how Virgin Mobile took this new approach the social news site Buzzfeed to create an ‘always on’ newsroom to engage the new generation of digital customers.

03/06/2015  |  Full story...

To promote its new ‘Hidden Valley For Everything’ dressing, Clorox partnered with BuzzFeed to expand on its nickname “The New Ketchup,” in a fun, engaging way. This case study looks at how the FMCG firm enjoyed a 400% brand lift in social sharing via native content marketing.

03/06/2015  |  Full story...

The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand. This case study looks at how the FMCG giant fell foul of new native advertising content guidelines.

28/05/2015  |  Full story...