Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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FRHI Hotels & Resorts are one of the world’s most luxurious hotel groups; including three leading brands: Fairmont, Swissôtel and Raffles. The group worked with SEO agency Builtvisible to increase coverage and hotel bookings via organic search.

05/11/2015  |  Full story...

Restaurant chain KFC made its Flying Bucket stunt go viral with Facebook video ads, reaching millions of people throughout the United Arab Emirates in just one week at a cost per view 5X below benchmark.

29/10/2015  |  Full story...

The Telegraph worked with Google’s Doubleclick to simplify its automated ad trading systems. This case study looks at how the UK newspaper got a 126% year-on-year increase in ad revenue through programmatic ads on its website.

29/10/2015  |  Full story...

To mark Chinese New year in 2015, Pepsi started a ‘Bring Happiness Home program’ calling on youngsters to spend more time thinking about their families through self-made videos. The campaign was so successful it generated more than 1.2 billion views during the festive season.

28/10/2015  |  Full story...

Digital ad campaigns which rely on cookies for ad targeting can often produce misleading results, wasted impressions and missed conversions. For the launch of MAC’s new eye shadow line, the cosmetics brand used Facebook’s Atlas tool for people based marketing to improve ad targeting.

22/10/2015  |  Full story...

Snapchat only launched four years ago but in that short time it has become one of the key social platforms marketers want to use in order to reach their audience.

22/10/2015  |  Full story...

For car manufacturers, one of the most popular sales tools is the “design your own car” utility, which is typically found on the brand’s website. For the launch of the new Mercedes-Benz GLA, Mercedes wanted to target high income millennials who live on social media so decided to bring the “design your own car” utility to them via Instagram.

15/10/2015  |  Full story...

When Colgate India discovered that 47% of the total population in India had never visited a dentist, they decided to launch a nationwide oral health awareness campaign - Oral Health Month. The programme offered free in-clinic dental check-ups, and to boost awareness Colgate launched the “Spreading a million smiles with a mobile” campaign.

15/10/2015  |  Full story...

Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.

15/10/2015  |  Full story...

For its “Who Does More?” campaign, deodorant maker Rexona spread its tag line across multiple channels to encourage its target audience to be more active. The brand developed a second-screen experience for Turkish Survivor fans, letting users follow and compete with the contestants’ performance data, getting a turnover growth of 20% in the process.

15/10/2015  |  Full story...

Food brand Zespri wanted to create demand for its kiwis in China, where most of the population preferred drinking juice to eating cut fruit. To engage children, the brand partnered with Fruit Ninja on WeChat to create Zespri-branded kiwis. This mobile gaming case study looks at how the brand engaged 680,000 kids across the country completed the 14-Day Challenge in two months.

15/10/2015  |  Full story...

Unilever’s Inmarko is Russia’s leading ice cream maker. It sought to grow market share and deepen its engagement with trade vendors, one of the brand’s key target audiences. Inmarko developed an SMS program that used codes to unlock rewards, enticing traders to engage more often with the brand.

15/10/2015  |  Full story...

Back in 2013, Electronic Arts used an A/B testing strategy to boost digital downloads of its SimCity 5 game. This case study looks at how the games maker made smart use of website optimisation to sell 1.1 million copies in the first two weeks, with 50% coming from direct online downloads.

08/10/2015  |  Full story...

Makelaarsland is a Netherlands-based brokerage firm. Prospective home sellers can sign up on their website to make the company their estate agent. This case study shows how using a picture with a ‘sold’ sign increased signups by 89%.

08/10/2015  |  Full story...

Back in 2011, Veeam Software wanted to improve the click-through rate from its product information page through to the sales inquiry form. This case study looks at how the company changed the wording of just link to get nearly three times more customers requesting a quote.

08/10/2015  |  Full story...

Clinique boosted its influence among young women by taking its #FaceForward campaign to Tumblr.

07/10/2015  |  Full story...

In 2015 InSkin Media (ISM) Singapore partnered with Mediacom to help promote Audi's new A1 Sportback Model. The ad encouraged users to interact with the creative with buttons to change the colour of the car.

07/10/2015  |  Full story...

InSkin Media have been working with numerous automotive manufacturers to create bespoke full page skin ads to boost brand awareness.

06/10/2015  |  Full story...

One of the first financial services brands to advertise on Instagram, Capital One used inventive images in a series of sponsored posts that showcased the mementos people carry in their wallets and the stories behind them.

01/10/2015  |  Full story...

Maybelline New York used Instagram to raise the profile of eyebrow cosmetics in Australia, increase brand awareness, message association and product sales. Aurelie de Cremiers Marketing Director, Maybelline New York 16pt 3pt lift in brand awareness lift in message association 2.4x uplift on Maybelline Brow sales.

01/10/2015  |  Full story...

In the early 90s French Connection created a storm of controversy when they began using the branding fcuk. For the launch of French Connection’s SS15 collection, French Connection wanted to bring back its convention busting fcuk brand personality and with the help of agency Lost Boys they created the social media campaign #MINDFCUK.

30/09/2015  |  Full story...

With every major brand trying to make the most noise in social spaces, how do you get people to notice something new? Taco Bell decided to stop making noise altogether. This case study looks at how the US fast food brand shut down its social media accounts to generate hype around its app- driving a huge number of subscribers and making number 22 in the iOS App Store in the process.

23/09/2015  |  Full story...

Super Bowl Sunday is the biggest advertising day of the year, so how could a car brand stand out from the scrimmage? In 2014, Audi sent followers funny Snapchat pictures relevant to the game in real time. The campaign generated millions of earned impressions and introduced Audi to a new generation of consumers.

23/09/2015  |  Full story...

To launch their cheapest-ever meal, KFC Romania aimed to prove that you don’t need lots of money to have lots of fun. The fast food brand parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges fans to pick famous rich kids Instagram photos, and upload your own side-by-side version.

16/09/2015  |  Full story...

Influencer marketing is becoming a greater part of the digital marketing mix, as brands look to key advocates to spread the word. This case study will look at how Marriott hotels are leading the way with content marketing by collaborating with key influencers.

16/09/2015  |  Full story...