Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Using a Facebook direct response campaign to help relaunch its popular jam range, the Middle Eastern food company exceeded its reach targets 5 times over.

04/02/2016  |  Full story...

Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a massive 400%.

03/02/2016  |  Full story...

Twitter's short form video sharing platform Vine celebrated its third birthday this week.

02/02/2016  |  Full story...

A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.

Microsoft Surface (Wrongly) Blamed for Failure During NFL Playoff Game - https://t.co/tnFmCSEPQh pic.twitter.com/e8xLJC1E6O

— Paul Thurrott (@thurrott) January 25, 2016

27/01/2016  |  Full story...

Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.

27/01/2016  |  Full story...

Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.

27/01/2016  |  Full story...

Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians.

@gbkburgers Loved GBK but apparently we're not welcome #vegetarian #vegan #resistanceisfutile #ieatgrasswiththem pic.twitter.com/jRY7cdyhtz

— EleanorRudd (@EleanorRudd) January 16, 2016

21/01/2016  |  Full story...

On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.

21/01/2016  |  Full story...

When Knorr wanted to reach Polish consumers at scale to drive sampling and sales, it turned to Facebook and achieved stunning results.

31/12/2015  |  Full story...

Innocent drinks brand used Facebook video to launch its new coconut water, leading to refreshing uplifts in recall, familiarity and purchase intent.

31/12/2015  |  Full story...

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

08/12/2015  |  Full story...

One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.

03/12/2015  |  Full story...

A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury's called upon the powers of children's writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis' festive campaign.

03/12/2015  |  Full story...

This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.

03/12/2015  |  Full story...

“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, that paired Coldplay’s Chris Martin with the cast of the hit HBO fantasy series, proved a massive hit on the internet, getting 15 million views.

26/11/2015  |  Full story...

One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.

26/11/2015  |  Full story...

In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever.

26/11/2015  |  Full story...

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

18/11/2015  |  Full story...

In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.

18/11/2015  |  Full story...

With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.

18/11/2015  |  Full story...

Target developed an app with a 3D animated game-like experience letting kids build wish lists and send them to Santa. This case study looks at how the US retail giant generated nearly 75,000 downloads.

12/11/2015  |  Full story...

Canon Australia and Leo Burnett Sydney were awarded a bronze at Cannes Lions 2015 with an innovative, fully integrated campaign that reminded people of photography’s unique ability to affect social change with a single image; no small challenge in an image-saturated world of smart phones and social media. This integrated campaign was all about “putting power back into the picture”.

12/11/2015  |  Full story...

For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.

Tweet ‘Marble’ + #CadburyCraveyard & you could unwrap one of 100 resurrected bars! T&Cs https://t.co/DWLQoghFiY pic.twitter.com/ojlIzcfMOS

— Cadbury Ireland (@CadburyIreland) October 29, 2015

11/11/2015  |  Full story...

Staff at Australian airline Qantas kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final. This case study looks at how the friendly wager resulted in a victory for both sides on Twitter.

05/11/2015  |  Full story...

Feel Unique is Europe’s largest online retailer of premium beauty products stocking over 500 brands and 18,500 products. In order to succeed in a highly competitive field and stand out online, the beauty retailer enlisted the expertise of SEO agency Builtvisible.

05/11/2015  |  Full story...