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Digital Marketing Case Study case studies: we currently have 1112.
Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.
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Email case study: Detroit Pistons sends self-updating emails to fan’s inboxes
This NBA season the Detroit Pistons made innovative use of dynamic emails to keep fans up to date with the latest basketball scores. This case study looks at how the US basketball team got a 49% increase in mobile engagement with live updating emails.
02/06/2016 | Full story...
Email case study: Closet London gets 50 times more conversions through personalisation
Fashion brand Closet London saw a major uplift in revenue and conversion rates as a result of implementing a personalised email strategy with Bronto Software, getting a 2900% increase in email based revenue alone.
26/05/2016 | Full story...
Snapchat case study: Burger King ‘grills’ competitors with lenses competition
Burger King launched on Snapchat in Argentina with a novel campaign that encouraged users to ‘flame grill’ competitor’s burgers. This case study looks at how the smart interactive approach to a new platform earned the fast good chain 4.1 million new fans.
26/05/2016 | Full story...
Mobile case study: Neutrogena sun activated advertising
Neutrogena wanted to advertise its new Beach Defense sunscreen during sunny days, but didn’t want to limit its media to weather forecast apps. By combining weather- and location-based technology, the brand automatically activated its ads based on real-time UV conditions and distance from Neutrogena retailers to create a relevant, engaging campaign that drove awareness and sales.
23/05/2016 | Full story...
Instagram case study: Men’s grooming brand boosts sales 14 times over with smart targeting
US-based men’s grooming brand USTRAA developed streamlined, Instagram-worthy creative for its carousel ads to promote its shaving line to its target audience. This case study looks at how the brand made smart use of targeting with its hip, sexy image to boost sales 14 times over.
17/05/2016 | Full story...
Mobile case study: Location data gives BMW UK the edge
Global auto manufacturer BMW which recently celebrated its 100th birthday, embracing marketing innovations by forming partnerships with brands like xAd and Amplifi using location-based technology to reach desired audiences with the right content, at the right time, in the right place. This case study looks at how the car maker used a location-based marketing campaign to drive sales of its 7 Series.
xAd Showcase BMW X-RAY from xAd Design on Vimeo.
17/05/2016 | Full story...
Website optimisation case study: M&S gets 6% sales boost through personalisation
Webtrends Optimize helped Marks & Spencer to achieve a 6% improvement in sales through the delivery of personalised-website experience to returning customers.
17/05/2016 | Full story...
Social content case study: Sport Chek swaps newspaper for Facebook ads
For two weeks, Sport Chek replaced its trusty paper circulars with Facebook ads. "The results of this test," says Duncan Fulton of Sport Chek, "blew our minds. This case study looks at the secret behind the publication’s success.
12/05/2016 | Full story...
Video case study: Remarketing pays off for Three’s #makeitright YouTube campaign
Three, with their puppet hero Jackson, wanted to raise awareness of the #makeitright campaign and their brand. Using Google Preferred, TrueView and the very latest techniques in remarketing they achieved "mind-blowing" results that lifted brand metrics, including ad recall and brand search interest.
12/05/2016 | Full story...
Twitter case study: BillBachao boosts app downloads in India
BillBachao is an India-based company that helps people find the most suitable mobile plans for their needs. Through studying user’s usage patterns and applying big data analytics, the app aims to save money for 70%+ of people in India who overpay for their telecom services.
12/05/2016 | Full story...
Twitter case study: Snack food brand uses A/B tests to optimise tweets
Snack food company Teman Nabati reached new audiences with a followers campaign on Twitter. This case study looks at how the Indonesian brand beat its follower growth goals by 42%.
Jalan-jalan bareng orang terkasih, malam minggu gini enaknya jajan Nabati ;) pic.twitter.com/FdGW4riI5Z
— Teman Nabati (@TemanNabati) December 5, 2015
05/05/2016 | Full story...
Gamification case study: Singapore bank ‘lifestyle app’ turns players into shoppers
DBS Bank Asia used 3radical’s mobile gamification platform to reach credit card customers in Singapore, increasing app open rates have an increased by an astounding 31%.
05/05/2016 | Full story...
Facebook case study: Games maker wins back lost players
From Farmville to Angry Birds, online gaming can often be a passing fad. So how can games makers re-engage former players? The case study looks at how RJ Games used Facebook to prompt almost half of players to pay more and continue playing.
05/05/2016 | Full story...
How KLM used chat apps to boost brand engagement in China
KLM wanted to create a smarter customer service experience via WeChat to engage with customers in China. This case study looks at how the Dutch airline giant worked with Nexmo to create a more efficient customer service platform for the modern consumer.
28/04/2016 | Full story...
Optimisation case study: Personalised childrens' book retailer gets 18.1% uplift in orders
Lost My Name, an online-only children’s book retailer ran an optimisation campaign with Optimizely. This case study looks at how the retailer used A/B testing to achieve an 18.1% uplift in orders.
28/04/2016 | Full story...
Programmatic case study: GSK gets 3p cost-per-view with DoubleClick
When it came to expanding their impact across audiences, GSK and MediaCom turned to DoubleClick’s video technology Programmatic Guaranteed to buy video ad inventory on premium websites. This case study looks at how the pharmaceutical giant got a 65% view-through rate with the new automated platform.
21/04/2016 | Full story...
Search case study: Chobani gets 9% sales boost with paid search
Chobani and Nielsen Catalina Solutions teamed up for a Yahoo Search ad campaign that resulted in a 9% lift in yogurt sales and a 1.3% increase in market share.
21/04/2016 | Full story...
Mobile case study: App install ads help 10bis boost take-away service
10bis is Israel’s largest takeout ordering website, which now offers its service through a newly launched mobile app. This case study looks at how highly targeted mobile app install and engagement campaigns attracted thousands of active users.
21/04/2016 | Full story...
Video marketing: Sequential storytelling with Nespresso
To raise awareness of its commitment to sustainability, Nespresso designed an innovative YouTube campaign, with George Clooney and Matt Damon. Featuring a sequential storytelling approach, the campaign was executed across multiple markets through a central campaign “command centre” where brand team’s agencies and YouTube/Google worked closely, making strategic decisions and fast executional adjustments.
20/04/2016 | Full story...
Periscope case study: Doritos dares viewers to play ‘Roulette’ live
Doritos became the first brand to run a contest on Periscope to promote its new ‘Roulette’ product. This case study looks at how the brand used live streaming in a fun way that engaged new fans on Twitter.
12/04/2016 | Full story...
Periscope case study: Nestle turns camera on customers to generate social buzz
Nestlé’s Drumstick used a different angle for its Periscope marketing. Rather than running video feeds of its facilities and employees, it made its customers the focal point of the Periscope campaign. This case study looks at how the FMCG giant generated more than 5,000 views and more than 50,000 hearts in just over 12 hours with smart social marketing.
12/04/2016 | Full story...
Periscope case study: Turkish Airlines live-streamed global flight wins new fans
Turkish Airlines created the world's first live-streamed flight around the world using Twitter’s Periscope app. This case study looks at how the brand fused new technology with a clever idea and precise execution to get over a quarter million new likes.
12/04/2016 | Full story...
Snapchat marketing: Mr Burberry launches exclusively on Snapchat Discovery
In April 2016 Burberry became the first luxury brand to have a dedicated channel in the Snapchat Discovery section as well as use Snapchat codes to unlock fragrance and grooming content in store.
11/04/2016 | Full story...
April Fools’ round-up: Gmail prank backfires as Sony busts ghosts
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…
06/04/2016 | Full story...
Virgin Holidays: The Banner that goes on Holiday
How can a banner emulate the feeling of a summer holiday? Virgin Holidays transformed a ‘normal’ banner by sending it on holiday contributing to a £2m increase in sales.
05/04/2016 | Full story...
Case study topics
- 1upSearch
- 20th Century Fox
- 3
- AA
- Adidas
- advertising
- advertising creative
- advertising spend
- Africa
- AIS
- AKQA
- All Nippon Airways
- analytics
- Android
- apps
- Argentina
- Army
- Asda
- Asia
- Audible
- augmented reality
- Australia
- Autobytel
- automotive
- Avis
- Axe
- banners
- Bayer Healthcare
- BBC
- behavioural targeting
- Belgium
- Ben and Jerrys
- Betfair
- Big Picture
- Blendtec
- Blink TV
- blogging
- BMW
- Bookstart
- brand awareness
- brand equity and positioning
- Brandcast Media
- Brazil
- British Airways
- British Gas
- Bruno
- Burberry
- Burger King
- Buzzfeed
- Cadburys
- Cambria Automobiles
- Canada
- Cannes Lions
- Cannon
- Carling
- Carlson
- CBI
- celebrity marketing
- Centrica
- Channel 4
- charity
- Chemistry UK
- Chile
- China
- click through
- clothing
- Coca Cola
- Colgate
- Columbia
- Compass Interactive
- consumer electronics
- consumer insight
- content marketing
- Creative Lynx
- Crispin Porter and Bogusky
- CRM eCRM and email marketing
- Croatia
- cut through
- Cyprus
- Denmark
- design
- Diageo
- digital companies
- Digital Intelligence
- digital marketing
- Digital Marketing Case Study
- Digital Training Academy
- digital trends
- direct response
- directory
- Dove
- driving traffic
- DTI
- Dynamic Logic
- easyJet
- ecommerce
- eDetail
- education
- EE
- Egypt
- EMEA
- Emirates
- energy
- engagement
- entertainment
- environment
- Europe
- experiential marketing
- Festival
- Fiat
- film
- finance
- Finland
- Fish4jobs
- FitchLive
- Flickr
- FMCG digital marketing
- Ford
- France
- French Connection
- Friends of the Earth
- FuturAd
- g8wave
- gaming and gamification
- Germany
- Gjensidige
- global
- glue London
- Golden Pages
- Google AdWords
- government
- Greece
- Greenlight
- GSK
- H and M clothing
- Habitat
- Halesway
- Handbag
- healthcare and pharmaceutical
- Heineken
- Heinz
- Hewlett Packard
- Hong Kong
- Hong Kong Tourist Board
- Incentivated
- increasing conversion
- India
- Indonesia
- ING
- Inside Mobile
- insurance
- integrated marketing
- interactive media
- Israel
- Italy
- Jaguar
- Janssen Cilag
- Japan
- Johnhson and Johnson
- Johnnie Walker
- JVST
- KDDI
- Kelloggs
- KFC
- Kimberly Clark
- Kleenex
- Kraft
- Kwik Fit
- Lacta
- Langland
- lead generation
- LEGO
- Levis Jeans
- LG
- Life chats
- Lionsgate
- Lipton
- local
- LOreal
- luxury
- Lycos
- M and C Saatchi
- MacMillan
- magazine
- Malaysia
- marketing
- Marketing Evolution
- marketing fails
- Mars
- Mazda
- McDonalds
- Mediacom
- MediaMInd
- Mentos
- Mexico
- Microsoft
- Middle East
- MMA
- mobile marketing
- Monarch
- Mondelez
- Motorola
- MSN
- music
- Nestle
- Netherlands
- NetSupport
- Netthink ES
- New Zealand
- Nike
- Nivea
- Nokia
- Norway
- Norwich and Peterborough
- Nutella
- OgilvyOne
- Oi Media
- online advertising
- online forum
- online media
- online radio
- Oodle
- Oracle
- Oreos
- Outdoor
- Palm
- pay per click advertising
- Pedigree
- Pepsi
- Periscope
- Philippines
- Pixelpusher
- Plumbworld
- podcasting
- Poland
- portal
- Portugal
- Procter and Gamble
- Profero
- publishing strategy
- purchase intent
- Qatar Airways
- QR codes
- R GA
- Radisson Edwardian Hotels
- Random42
- Reckitt Benkiser
- recruitment
- RedEye
- Reebok
- reputation management
- retail
- Revels
- rich media
- Rocksound
- Romania
- Royal Marines
- Russia
- Saatchi and Saatchi
- Sainsburys
- Samsung
- Saw V
- Schering Plough
- Schroders
- search
- search engine optimisation
- security
- Sephora
- Shell
- Singapore
- Skive Creative
- Skype
- Slovakia
- SnapChat
- Snickers
- social media
- Sonaa
- Sony
- South Africa
- South America
- South Korea
- Spain
- sport
- Sprite
- STA Travel
- Starbucks
- strategy
- Stride
- Sweden
- Switzerland
- Sympatico
- Taglab
- Taiwan
- Talk Talk
- Talk to Frank
- targeting
- TBWA
- technology
- technology and software
- Telecommunications
- Television
- Thailand
- The Body Shop
- Tourism New Zealand
- Toyota
- traffic driving
- Transport for London
- travel and tourism
- trend creation
- Tumblr
- Turkey
- TVL
- UAE
- UK
- Unilever
- Universal Pictures
- Universal Studios
- USA
- uSwitch
- Vaseline
- Vauxhall
- VeriSign
- video
- Vietnam
- Vine
- viral
- Virgin
- Visa
- Vodafone
- Volkswagen
- Volvo
- Warner Breaks
- Warner Bros
- Warner Music
- Webcredible
- William Hill
- Windows
- Windows Live Messenger
- Worth
- Yahoo
- youth marketing
- YouTube