Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

<< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >>

Go Instore, HP and Currys PC World joined forces to drive growth in online revenue for HP products achieving up to a 4.5x increase in conversion and positive uplift in average order value.

25/03/2019  |  Full story...

Function18 doubled its on-site engagement and made visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’.

18/09/2018  |  Full story...

Luxury watch retailer Miltons Diamonds experienced an 87% revenue increase after revising its digital marketing strategy with a James Bond twist.

18/09/2018  |  Full story...

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover - created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.

18/09/2018  |  Full story...

Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations.

18/09/2018  |  Full story...

Reality show Love Island UK series helped the show’s official sponsor Missguided, double website visits from the television show’s fans. This case study looks at how the clothes retailer, and other brands in the 'fast fashion' industry got a boost from the popularity of the ITV show.

14/08/2018  |  Full story...

Messaging app, Rakuten Viber, shifted their innovation strategy from being product-centric to user-centric. As a result, the messaging platform increased overall engagement by 15% for its one billion registered global users.

14/08/2018  |  Full story...

Temple Spa doubled mobile revenue after upgrading its ecommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with ecommerce agency Gene to get a 67% increase in mobile conversion rate over the same period.

14/08/2018  |  Full story...

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

07/06/2018  |  Full story...

Cunard and P&O Cruises, pioneers of world cruising, partner with Monetate to optimise the mobile checkout process and transform the customer experience.

18/05/2018  |  Full story...

Upmarket clothes retailer Hackett used StoreForce Workforce Management Plus)platform to increase sales by allowing them to maximise the effectiveness of its sales team.

18/05/2018  |  Full story...

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.

18/05/2018  |  Full story...

Premium brand DS Automobiles worked with Bing Ads and using Remarketing in Paid Search to drive leads up and costs down.

16/04/2018  |  Full story...

Gordon’s Gin created a campaign that triggered messages to commuters only when their train was delayed. Using telco data combined with engaging messaging, the brand was able to prompt 21% of targeted commuters travelling after 1pm to buy a can of their pre-mixed Gordon’s Gin & Tonic.

13/04/2018  |  Full story...

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

13/04/2018  |  Full story...

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). This extended case study puts together some of the best hoaxes from 2018.

13/04/2018  |  Full story...

Vodafone, in collaboration with DDB & Tribal Amsterdam, the Dutch Stuttering Federation (NFS) and stutter ambassador singer Sanne Hans, has developed an app called ‘Get The Flow’ that helps children to speak more fluently by using specially created rap exercises.

10/04/2018  |  Full story...

Is it ok for guys to…be the little spoon? Cry? Wear pink? By studying the questions people ask Google, Unilever’s LYNX saw an opportunity to empower young men to be just who they should be—themselves. LYNX and 72andSunny’s YouTube campaign answered some burning questions and helped redefine what it means to be a man.

10/04/2018  |  Full story...

As sponsor of the GAA Football Championship, AIB set itself the goal of becoming the most admired sponsor in sport in Ireland in the summer of 2017. The brand had to compete against dozens of Gaelic football sponsorships, as well as sponsorships around massive events like the Lions Tour and the Irish FIFA World Cup campaign. What’s more, they needed a way to raise Gaelic football’s status – an amateur sport played at a professional level – to a much wider audience.

10/04/2018  |  Full story...

With bids for channel and device-attribution attributed values in AdWords, HelloFresh managed to increase conversions by 10%. At the same time, the cost per capita (CPA) was reduced by 6%. Overall, HelloFresh gained a better understanding of the entire customer journey, which is used to optimise budgets, bids, and keywords.

10/04/2018  |  Full story...

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.

16/03/2018  |  Full story...

This summer, Kentucky Fried Chicken followed through with one of its boldest ideas to date: launching its new Zinger fried chicken sandwich into space. KFC looked to complement the stunt with a campaign that would generate awareness for the Zinger sandwiches, as well as drive visits to their restaurants among 18 to 34 year olds.

16/03/2018  |  Full story...

Sportswear brand Adidas wanted to embed a positive and creative image with its young audience. This case study looks at how it used Snapchat, via filters, long form video and lenses to drive an 18% boost in store visits.

16/03/2018  |  Full story...

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

16/03/2018  |  Full story...

Santander partnered with Google to become the first European finance brand to use YouTube’s latest targeting options in an innovative approach to launching its new brand positioning.

15/03/2018  |  Full story...