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Digital Marketing Case Study case studies: we currently have 1112.
Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.
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Secret “stress test” video tackles gender wage gap
This smart online video campaign for P&G’s Secret Deodorant connects 'stress sweat' to generational struggles by addressing the gender pay gap.
26/10/2016 | Full story...
Pantene‘ Dad Do’ challenges NFL players style to daughters' hair
This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans. The multiple awarded Dad-Do campaign has a great message and is likeable and very well executed, getting 7 million YouTube views.
26/10/2016 | Full story...
Content marketing case study: Gillette hijacks search engines with “Ask Dad” campaign
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.
Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.
26/10/2016 | Full story...
World Zombie Day goes viral with Snapchat geo-filters
World Zombie Day London used Snapchat to amplify its message and increase charity donations. This case study looks at how the zombie walk made smart use of geo-filters at key locations in the city to boost donations to homeless charity St Mungo’s.
19/10/2016 | Full story...
Gamification case study: Emirates bank rewards exercise with better savings via fitness app
Emirates NBD bank made smart use of gamification to promote its savings accounts, by rewarding customer that kept fit with better interest rates via a mobile app.
06/10/2016 | Full story...
AN commerce brand converts makeup fans on Instagram
Online retail company AN Commerce wanted to drive sales for their brand, My Makeup Brush Set. The company used video ads on Instagram to showcase the products, resulting in an exceptional return on ad spend.
06/10/2016 | Full story...
SEO case study: Lloyds Pharmacy Online Doctor boosts organic search
Click Consult formulated a search strategy that would help to deliver commercial results across key product areas for LloydsPharmacy Online Doctor, leading to a 144% increase in organic sessions and a 77.59% increase in organic revenue.
06/10/2016 | Full story...
Mobile marketing case study: Stylight works with Shazam for "fashion mag hijack"
Fashion shopping aggregator Stylight used a new feature on the Shazam app to stage a takeover of a fashion magazine, turning a print medium into a digital shopping experience. This case study looks at how the campaign let the brand to demonstrate its offerings, creating hundreds of direct sales opportunities, and reached thousands of fashion lovers in Germany.
29/09/2016 | Full story...
Facebook “boosted posts” drives ad awareness for Conimex Wok Paste
An eye-catching series of boosted posts drove big gains in recall and awareness for Conimex Wok Paste, the Netherlands’ number one Asian food brand.
29/09/2016 | Full story...
Facebook case study: Axe Poland lowers cost per reach by 73%
Men’s grooming range Axe increased brand awareness with its empowering message of individuality and a cinematic video campaign for the small screen.
29/09/2016 | Full story...
Indian delivery service boosts app installs with Instagram
Indian hyper-local delivery service Grofer’s used Instagram photo and carousel ads to raise brand awareness and drive installs of its mobile app.
21/09/2016 | Full story...
Miller's Bakery doubles peak hours sales with Google “Enhanced Campaigns”
Using Google's enhanced campaigns, Miller's Bakery in New Jersey was able to manage bids across devices, locations, and times of day. This more targeted approach led to a significant increase in both online and store traffic, with in-store sales growing by as much as 100% during peak hours. The best part? It's advertising budget didn't budge.
21/09/2016 | Full story...
Video case study: Colgate boosts brand interest 1116% with YouTube push
To promote the innovative new Colgate Optic White Express White toothpaste, Colgate-Palmolive put YouTube at the core of its integrated media and creative campaigns. By overhauling its marketing strategy and investing more heavily in digital, Colgate scored big and "will never look back."
07/09/2016 | Full story...
Samsung “most trustworthy Olympics sponsor brand”- survey
Samsung is the most trusted Olympic sponsor brands among UK consumers, while McDonald's is the least trusted, according to new research.
05/09/2016 | Full story...
Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad
Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.
05/09/2016 | Full story...
Case study: Coverfox.com targets forgetful drivers with interactive campaign
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.
01/09/2016 | Full story...
VR case study: Patron tells tequila story from field to glass
In 2014, Patrón and digital shop Firstborn began working on a virtual reality experience that would bring viewers into the brand’s Tequila distillery in Jalisco, Mexico — from the point of view of a curious bee. This case study looks at how the beverage brand gambled on virtual reality and won.
01/09/2016 | Full story...
VR case study: Boursin takes consumers on brand journey (inside a fridge)
Soft cheese supplier Boursin created a virtual reality experience that takes you on a journey through a fridge full of delightful treats.
01/09/2016 | Full story...
Nescafe reaches 12m in Egypt with Facebook video
Nescafe enjoyed a huge boost in awareness through a video-led campaign that encouraged Egyptians to reconnect with old friends over a cup of coffee.
25/08/2016 | Full story...
Jack Daniels redesigns website
Jack Daniel's has redesigned their global website JackDaniels.com, celebrating the legacy of storytelling.
22/08/2016 | Full story...
Instagram case study: The Ikea shelves that Instagram shifted
In October 2015, 303 MullenLowe posted six separate images, each with its own METOD configuration. These joined together under #IKEA to form "The shelves that Instagram shifted."
22/08/2016 | Full story...
Data case study: ‘About My Vote’ site drives digital engagement for Electoral Commission
The Electoral Commission partnered with Squiz, the digital transformation business, to develop its EU Referendum microsite, which was created to provide an online information hub for voters in the lead up to the referendum.
17/08/2016 | Full story...
Charity case study: “World’s biggest asshole” promotes organ donation
This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below…
17/08/2016 | Full story...
Facebook Live case study: Smirnoff turns selfies into bespoke cocktails
Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.
17/08/2016 | Full story...
Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate
When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.
11/08/2016 | Full story...
Case study topics
- 1upSearch
- 20th Century Fox
- 3
- AA
- Adidas
- advertising
- advertising creative
- advertising spend
- Africa
- AIS
- AKQA
- All Nippon Airways
- analytics
- Android
- apps
- Argentina
- Army
- Asda
- Asia
- Audible
- augmented reality
- Australia
- Autobytel
- automotive
- Avis
- Axe
- banners
- Bayer Healthcare
- BBC
- behavioural targeting
- Belgium
- Ben and Jerrys
- Betfair
- Big Picture
- Blendtec
- Blink TV
- blogging
- BMW
- Bookstart
- brand awareness
- brand equity and positioning
- Brandcast Media
- Brazil
- British Airways
- British Gas
- Bruno
- Burberry
- Burger King
- Buzzfeed
- Cadburys
- Cambria Automobiles
- Canada
- Cannes Lions
- Cannon
- Carling
- Carlson
- CBI
- celebrity marketing
- Centrica
- Channel 4
- charity
- Chemistry UK
- Chile
- China
- click through
- clothing
- Coca Cola
- Colgate
- Columbia
- Compass Interactive
- consumer electronics
- consumer insight
- content marketing
- Creative Lynx
- Crispin Porter and Bogusky
- CRM eCRM and email marketing
- Croatia
- cut through
- Cyprus
- Denmark
- design
- Diageo
- digital companies
- Digital Intelligence
- digital marketing
- Digital Marketing Case Study
- Digital Training Academy
- digital trends
- direct response
- directory
- Dove
- driving traffic
- DTI
- Dynamic Logic
- easyJet
- ecommerce
- eDetail
- education
- EE
- Egypt
- EMEA
- Emirates
- energy
- engagement
- entertainment
- environment
- Europe
- experiential marketing
- Festival
- Fiat
- film
- finance
- Finland
- Fish4jobs
- FitchLive
- Flickr
- FMCG digital marketing
- Ford
- France
- French Connection
- Friends of the Earth
- FuturAd
- g8wave
- gaming and gamification
- Germany
- Gjensidige
- global
- glue London
- Golden Pages
- Google AdWords
- government
- Greece
- Greenlight
- GSK
- H and M clothing
- Habitat
- Halesway
- Handbag
- healthcare and pharmaceutical
- Heineken
- Heinz
- Hewlett Packard
- Hong Kong
- Hong Kong Tourist Board
- Incentivated
- increasing conversion
- India
- Indonesia
- ING
- Inside Mobile
- insurance
- integrated marketing
- interactive media
- Israel
- Italy
- Jaguar
- Janssen Cilag
- Japan
- Johnhson and Johnson
- Johnnie Walker
- JVST
- KDDI
- Kelloggs
- KFC
- Kimberly Clark
- Kleenex
- Kraft
- Kwik Fit
- Lacta
- Langland
- lead generation
- LEGO
- Levis Jeans
- LG
- Life chats
- Lionsgate
- Lipton
- local
- LOreal
- luxury
- Lycos
- M and C Saatchi
- MacMillan
- magazine
- Malaysia
- marketing
- Marketing Evolution
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- Mazda
- McDonalds
- Mediacom
- MediaMInd
- Mentos
- Mexico
- Microsoft
- Middle East
- MMA
- mobile marketing
- Monarch
- Mondelez
- Motorola
- MSN
- music
- Nestle
- Netherlands
- NetSupport
- Netthink ES
- New Zealand
- Nike
- Nivea
- Nokia
- Norway
- Norwich and Peterborough
- Nutella
- OgilvyOne
- Oi Media
- online advertising
- online forum
- online media
- online radio
- Oodle
- Oracle
- Oreos
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- Palm
- pay per click advertising
- Pedigree
- Pepsi
- Periscope
- Philippines
- Pixelpusher
- Plumbworld
- podcasting
- Poland
- portal
- Portugal
- Procter and Gamble
- Profero
- publishing strategy
- purchase intent
- Qatar Airways
- QR codes
- R GA
- Radisson Edwardian Hotels
- Random42
- Reckitt Benkiser
- recruitment
- RedEye
- Reebok
- reputation management
- retail
- Revels
- rich media
- Rocksound
- Romania
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- Russia
- Saatchi and Saatchi
- Sainsburys
- Samsung
- Saw V
- Schering Plough
- Schroders
- search
- search engine optimisation
- security
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- Skive Creative
- Skype
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- social media
- Sonaa
- Sony
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- Starbucks
- strategy
- Stride
- Sweden
- Switzerland
- Sympatico
- Taglab
- Taiwan
- Talk Talk
- Talk to Frank
- targeting
- TBWA
- technology
- technology and software
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- Television
- Thailand
- The Body Shop
- Tourism New Zealand
- Toyota
- traffic driving
- Transport for London
- travel and tourism
- trend creation
- Tumblr
- Turkey
- TVL
- UAE
- UK
- Unilever
- Universal Pictures
- Universal Studios
- USA
- uSwitch
- Vaseline
- Vauxhall
- VeriSign
- video
- Vietnam
- Vine
- viral
- Virgin
- Visa
- Vodafone
- Volkswagen
- Volvo
- Warner Breaks
- Warner Bros
- Warner Music
- Webcredible
- William Hill
- Windows
- Windows Live Messenger
- Worth
- Yahoo
- youth marketing
- YouTube