Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Yahoo and Statiq’s first mobile location campaign for O2 increased store footfall by 2.3x for customers exposed to advertising.

07/04/2017  |  Full story...

P&G brand Aussie Hair opted for a new kind of content format that called Content in Motion from ad tech firm Olapic. This case study looks at how the P&G brand got a a 33% increase in engagement on social posts.

07/04/2017  |  Full story...

L'Oréal Make-Up Genius taps into women´s desires to experiment and play with make-up, and their quest for the perfect selfie. L’Oréal placed beauty at the heart of the mobile device using rich consumer insight and fulfilling a genuine customer need, creating real value.

31/03/2017  |  Full story...

An inventive use of mobile voice search and TrueView Shoppable Videos on YouTube brought Ted Baker’s campaign to life, turning regular clothing catalogue into a cinematic espionage movie.

09/03/2017  |  Full story...

KitKat was looking for ways to engage the gaming community and encourage them to turn to the brand for snacking during breaks. Working with JWT London and Google, KitKat developed a concept that gave them a way to talk to gamers directly in gamer language.

09/03/2017  |  Full story...

With Bud Light’s redesign and new visual identity out in-market, the party was on, and Snapchatters were invited.

09/03/2017  |  Full story...

Harley Davidson used Instagram ads to increase awareness and drive relevancy among young, urban riders.

09/03/2017  |  Full story...

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

09/03/2017  |  Full story...

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

09/03/2017  |  Full story...

London Fashion Week 2017 was a major event in the fashion industry, with designers and influencers flocking to social media. Socialbakers looks at the Instagram stats...

09/03/2017  |  Full story...

For Valentine's Day 2017, Kylie Cosmetics and Jetstar Asia generated most social media buzz, according to new data from Socialbakers.

09/03/2017  |  Full story...

Frozen food brand Iglo partnered with Facebook to reach a wide audience with personalised creative, which strengthened emotional bonds with consumers and revitalised an old tradition: eating fish on Fridays.

07/03/2017  |  Full story...

Hostelworld used Dynamic Search Ads (DSA) to plug gaps in their regular keyword-driven campaigns, and achieve maximum coverage of long-tail traffic. This case study looks at how the hostel brand saw conversions rise 13x year-on-year, with conversion rates 6x higher and CPCs 30% lower than those achieved by generic keyword campaigns.

07/02/2017  |  Full story...

Vodafone used structured snippets in Google AdWords to improve ad relevancy, sees click-through rate increases of up to 100%.

07/02/2017  |  Full story...

Hotpoint and Jamie Oliver use TrueView and Google Preferred to connect with YouTube’s passionate audience of foodies.

07/02/2017  |  Full story...

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. This case study looks at the 10 best commercials that aired during the 2017 final.

07/02/2017  |  Full story...

Beer brand Efes teamed up with Shazam in Turkey to create an emotional link with its fans. The new brand, called “Müzik Bu Kapağın Altında" - literally “the one with music under its cap” reached 4.5m users who collectively turned in 10 million Shazam sessions.

Music is Under This Cap - Shazam from Instant DCPC on Vimeo.

03/02/2017  |  Full story...

Pet owners often think of their animals as unique, so Royal Canin put this to good use in Russia with clever personalised e-mail coupons and local offers tailored to each website subscriber. This case study shows how 74% of people whio opened the email went on to the online ordering platform.

03/02/2017  |  Full story...

Artisan coffee chain Harris + Hoole wanted to give its customers a simple way of paying for their order via an app. This case study looks at how the new app drove 20% of orders in some H+H stores with a quarter of a million check-ins.

03/02/2017  |  Full story...

A century-old family-run footwear business used Facebook’s Canvas format for a highly successful brand awareness campaign in Poland.

24/01/2017  |  Full story...

KLM Royal Dutch Airlines launched a social campaign especially for the Chinese market with popular cartoon rabbit Miffy as the star.

24/01/2017  |  Full story...

Having launched a Russian website and social media presence, ASOS wanted to scale their activity in this market. The online clothing retailer worked with agency Forward 3D to win over 65K fans at a cost of just £0.66 per fan.

24/01/2017  |  Full story...

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

10/01/2017  |  Full story...

As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft's chatbot going rogue on Twitter to Gmail's backfiring April Fool's joke, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2017...

10/01/2017  |  Full story...

Tesco created a mobile coupon solution, running a "test and learn" campaign to generate practical insights to inform future coupon implementation across the UK.

05/01/2017  |  Full story...