Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Nike created a high-tech running track over a city block in Manila, Philippines, during the 2016 Olympic Games, where runners could engage in a virtual race against avatars of themselves.

NIKE “Unlimited Stadium” from PrettyGreen on Vimeo.

06/09/2017  |  Full story...

A women’s charity in Peru took a novel approach to highlight the dangers of domestic abuse, recruiting one of the country’s biggest music stars to record a song written by a murderer before for killed his partner.

06/09/2017  |  Full story...

No two Cheetos snacks are alike, Pepsico decided to turn its cheesy snack into a piece of art. This case study looks at how the FMCG giant user user generated content and social media in a fun and engaging way to boost brand engagement.

Cheetos Museum from Kristin Graham on Vimeo.

06/09/2017  |  Full story...

Ministry of Sound revamped its website with uSkinned to reflect its evolution from an iconic dance venue to a multimedia hub. This case study looks at how the update boosted conversion rates while freeing up time for staff.

04/09/2017  |  Full story...

Men’s footwear brand, Boxfresh worked with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.

04/09/2017  |  Full story...

The Italian Ministry of Health made smart use of Facebook chatbots to help improve the quality of life of Alzheimer's patients… but chatting to themselves.

08/08/2017  |  Full story...

Snickers teamed up with 7/11 for an interactive campaign which saw prices of the brand's flagship chocolate bar lower when the internet got angry.

Snickers Hungerithm from Jackson Harper on Vimeo.

08/08/2017  |  Full story...

US basketball player Stephen Curry emerged as the surprise star of the 2016 NBA season- which meant that the video game was giving him out of date stats. This case study looks at how sports clothing brand Under Armour partnered with the games creators to give Curry a mid-season boost…

Game Changer - Under Armour Droga5 from Benita on Vimeo.

04/08/2017  |  Full story...

Premiering on Halloween 2016, this quirky campaign from Tomcat Rodent Control followed the tropes of horror movies, but had one major twist: the viewers were the murderers, choosing how each mouse character got killed in real time.

Tomcat - Facebook Not Live from Jesse Brown on Vimeo.

04/08/2017  |  Full story...

Travel firm Expedia partnered with 180LA and Friend Productions on their series of tongue-in-cheek infomercials for Expedia Visit Britain, to create a unique web and mobile experience. Five quirky characters invite users to explore the highlights of London, Manchester, Wales, Cornwall and the Scottish Highlands.

Expedia: Visit Britain from UNIT9 on Vimeo.

04/08/2017  |  Full story...

In "The Line-Up Song," Coca-Cola modernised a nursery rhyme to help Egyptians learn the names of players on its national soccer team just ahead of the African Cup of Nations.

04/08/2017  |  Full story...

Car brand Audi is encouraged people to return to being a kid in a sandbox with a new virtual reality project promoting its Q5 model.

AUDI - Enter The Sandbox VR Experience from Tobias "Tysken" Reiner on Vimeo.

04/08/2017  |  Full story...

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.

07/07/2017  |  Full story...

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.

07/07/2017  |  Full story...

Droga’s MailChimp campaign won one of the 3 top Cyber Grand Prix at Cannes this year, with a quirky video ad making fun of its own name.

07/07/2017  |  Full story...

Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at the 2017 Cannes Lions festival.

07/07/2017  |  Full story...

A campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase took one of the top digital prizes as the Cannes Lions Festival 2017.

06/07/2017  |  Full story...

A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.

06/07/2017  |  Full story...

The mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm. This case study looks at how the app allowed men to test fertility from the comfort of their own home.

06/07/2017  |  Full story...

Dune London introduced user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and reported an 82% increase in sales where UGC played a part in the transaction over a two week period after the feature went live.

27/06/2017  |  Full story...

Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.

27/06/2017  |  Full story...

Online action sports retailer, FreestyleXtreme used an artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.

27/06/2017  |  Full story...

Shell used Facebook Messenger Chatbots to sell tickets to its London Eco-Marathon event in London, showcasing the company’s commitment to sustainable transport of the future.

23/06/2017  |  Full story...

Pedigree Found is a real time lost dog app, designed by the dog food manufacturer as a useful service for its target market. If your dog goes missing, dog owners can send out a free alert to people in the area using Google’s ad network, so that they can keep an eye out for your dog.

09/06/2017  |  Full story...

Internet users are talking to their phones (and digital assistants) much more, meaning that brands need to prepare for a hands-free future in digital. Following the user trend, Domino’s was the first company in the pizza and quick serve restaurant industry to let its customers order their favourite pizza by speaking to Alexa, the Amazon Echo digital assistant.

09/06/2017  |  Full story...