Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 1112 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

For a campaign in Saudi Arabia, fashion retailer Sephora developed a gamified Augmented Reality lens experience that delivered both exceptional levels of engagement and an unprecedented ROI.

17/02/2020  |  Full story...

Oral care brand Colgate boosted sales of its new Total toothpaste by 7.1% in the UK after running a mobile-first video campaign across Facebook and Instagram.

17/02/2020  |  Full story...

Amid a recession and decline sales in Brazil, Ruffles developed a mobile augmented reality game and social media campaign to win over teenagers by creating more moments of friendship.

19/09/2019  |  Full story...

Condom brand Durex developed a chatbot that shared content about sex with young Indian consumer through Facebook messenger, in a bid to boost safe sex awareness across the country and boost sales.

19/09/2019  |  Full story...

A new cold coffee product for Nescafé in the UK ran a brand lift study to discover the most effective targeting strategy and found that its ads in Instagram Stories had achieved a 6-point lift in awareness.

19/09/2019  |  Full story...

Czech food wholesaler Amplex increased awareness of its ice cream brand by 7 points when it used Facebook video ads to entice people to enter its promotional contest.

02/09/2019  |  Full story...

Bel UK set out with the ambition to “save snacktime” in the UK with a healthier alternative within savoury snacks. Focusing on their hero brand Mini Babybel, the team’s challenge was to evolve the small cheese beyond a typical kids’ lunchbox choice to appeal to people of all ages.

02/09/2019  |  Full story...

The local franchisee of French retailer Carrefour enjoyed significant boosts to brand awareness and online sales after running Facebook and Instagram ads during Ramadan in United Arab Emirates and Saudi Arabia.

02/09/2019  |  Full story...

The Do Black card is a radical solution to expanding carbon footprints- a credit card that won’t let you buy anything else after you’ve hit your annual carbon limit.

04/07/2019  |  Full story...

To improve gender equality in all cars, Forsman & Bodenfors launched a global campaign called The EVA Initiative together with Volvo Cars, in which 40 years of research was shared with the world, winning the Cannes Lion Grand Prix for Creative Strategy in 2019.

04/07/2019  |  Full story...

GlaxoSmithKline shone a light on Chronic Obstructive Pulmonary Disease with a smart health camapign on WeChat in China, winning the top Cannes Lions Grand Prix in the pharma category in the process.

04/07/2019  |  Full story...

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

02/07/2019  |  Full story...

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonald's.

02/07/2019  |  Full story...

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

02/07/2019  |  Full story...

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

02/07/2019  |  Full story...

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below...

02/07/2019  |  Full story...

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

02/07/2019  |  Full story...

Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef. This case study looks at how the US fast food chain helped win the top social prize at Cannes 2019.

02/07/2019  |  Full story...

Developed in partnership with the accessibility community, the Xbox Adaptive Controller enables gamers to customise their controller set-up in a manner that works best for them. The campaign won a prestigious Cannes Lions award.

02/07/2019  |  Full story...

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

02/07/2019  |  Full story...

Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company's furniture and goods accessible to those with disabilities.

02/07/2019  |  Full story...

Premium tailored mens swimwear retailer Orlebar Brown transformed its digital marketing in less than 6 months with Emarsys Marketing to put customers at the centre of the brand experience. This case study looks at how the brand built intimacy at scale leading to a substantial increase in overall customer life-time value.

10/06/2019  |  Full story...

Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.

10/06/2019  |  Full story...

One of Britain’s most successful home-grown multi-channel retailers, Cotton Traders, has improved its mobile conversion rate and reduced checkout abandonment with a new ecommerce platform from digital commerce agency and systems integrator Astound Commerce.

10/06/2019  |  Full story...

Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.

25/03/2019  |  Full story...