Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 11 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Dunkin’ Donuts partnered with Discovery Channel’s Shark Week with an advertiser-branded interactive experience on Xbox, engaging 120,000 people for an average of 13 minutes.

DUNKIN' DONUTS - SHARK WEEK from rod hassler on Vimeo.

13/02/2018  |  Full story...

PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.

15/12/2016  |  Full story...

10bis is Israel’s largest takeout ordering website, which now offers its service through a newly launched mobile app. This case study looks at how highly targeted mobile app install and engagement campaigns attracted thousands of active users.

21/04/2016  |  Full story...

For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.

Tweet ‘Marble’ + #CadburyCraveyard & you could unwrap one of 100 resurrected bars! T&Cs https://t.co/DWLQoghFiY pic.twitter.com/ojlIzcfMOS

— Cadbury Ireland (@CadburyIreland) October 29, 2015

11/11/2015  |  Full story...

Fashion brand Edun wanted to showcase ‘Made in Africa Philosophy’, so it partnered with VICE to create a documentary in the Congo to exploring the gorilla's fight for survival as a species. This corporate social responsibility case study looks at how the Bono-owned brand created a fresh identity around ethical trading, boosting sales 800% in the process.

05/06/2015  |  Full story...

Would you face the aliens or enter the wormhole? smart USA's 'Tag Your Own Adventure'—a new spin on the classic 'Choose Your Own Adventure' format—was a smart and original Facebook storytelling experiment letting fans' tags decide the destiny of a smart car hero.

Smart: Tag your own Adventure from Shotopop on Vimeo.

02/04/2015  |  Full story...

How does a small luxury car rental business stand out from the crowd in a crowded market? This case study looks at how PT Wahana Indonesia Transport used Google AdWords to increase sales by 50% and expand its business.

12/03/2015  |  Full story...

'Frogger' style game Crossy Road made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements.This case study looks at the secret to the games runaway success.

05/03/2015  |  Full story...

In February 2015, social media was divided by one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split the globe …

View this video from NBC reporting on the dress buzz here:

05/03/2015  |  Full story...

Dove has been successfully engaging its female target audience with its ‘Campaign for Real Beauty’ for a number of years now. Through the use of innovative and integrated, multi-channel campaigns they have already amassed a significant following online. So to re-engage the audience in the debate, they needed some exceptional creativity and excellence in advertising communications. This latest activation of the brand communication idea, with one compelling 3 minute video at its heart, has surpasses all previous work and been their most successful yet. In this Cannes Lions online video case study we show you why…

Brand: Dove | Sector: FMCG, Personal care| Country: US and global | Objective: brand consideration and preference | Format: Video

21/06/2013  |  Full story...

Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…

Brand: Oreo | Sector: FMCG, Food and Beverage | Country: US and global | Objective: Brand awareness, brand favourability, brand equity | Format: PR and social media

21/06/2013  |  Full story...