Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 45 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

During the 2012 Olympics, PUMA created an entire brand environment for its customers to interact with both in person and remotely through live video content, with events and content timed around PUMA-sponsored Jamaican sprinter, Usain Bolt, and his epic performances in the 100 and 200 meters. Working with Brightcove, this video case study shows how the sports brand created engagnement and positive brand buzz during and after the games.

Puma Sports case study

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Brand: Puma | Sector: Sports, Clothing | Country: UK/ Global | Objective: Build brand enagagement, drive sales | Agency/ Partner: Brightcove | Format: Video

26/03/2013

Unilever sponsored the 2011 SEA Games and worked with AdMob to create interactive mobile campaigns using "Rich Media Designs for Mobile". The campaign delivered great performance, with 646,000 clicks on brand banners and a 24% increased aided brand awareness & 29% increased brand favorability. This video case study shows how the brand managed to engage the home team Indonesia.

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Brand: Unilever | Sector: FMCG | Country: Indonesia | Objective: Build brand enagagement, drive sales | Agency/ Partner: AdMob/ Mindshare | Format: Mobile, Outdoor, Display Advertising

26/03/2013  |  Full story...

At the end of last year, Footwear retailer Foot Asylum underwent a major revamp of its mobile site, with simpler navigation and more incentives to buy the products. This case study shows how the shop saw its mobile sales increase a massive 500%, even bucking seasonal dips. The challenge for Foot Asylum was to take advantage of the increased mobile traffic they were receiving. They enlisted One Iota to design and build a fully optimised mobile site. This made navigation simple and provided an intuitive way to add products to the basket as well as the ability to checkout with ease. Revenue generated by mobile handsets has increased by a staggering 500% from August – February.

More on this Case study …
Brand: Foot Asylum | Media: Mobile | Country: UK |Sector: FMCG | Agency: One Iota, Affiliate Window| Format: Mobile

Mobile case study

20/07/2012  |  Full story...

A bold, content-driven campaign, in which young women auditioned to present Fashion TV online drove Ford’s image makeover and helped to position the Fiesta as Denmark’s next top auto model.

Download the MSN case studies compendium

23/04/2010

Macmillan Cancer Support is a national cancer charity which provides practical, medical, emotional and financial support to people whose lives are affected by cancer. It also campaigns for better cancer care. The challenge they faced was that there was increasing traffic to their website and it was critical that users could find the information they needed quickly and easily. Webcredible suggested a new homepage displaying information on different cancer types, a redesigned contact us page, new information architecture for the online shop and brand centre, and a restructure of content within the site to better suit user needs.
The Macmillan Cancer Support website has seen a substantial increase in traffic to important areas for site users which had previously been difficult to locate. For example, there has been more than a 200% increase in people finding information on financial advice.
The user-centred design programme allowed Macmillan to get to know its target audiences and what information was of most interest to them.

www.webcredible.co.uk www.macmillan.org.uk

20/01/2010  |  Full story...

Plumbworld is the UK's largest independent online retailer of bathroom, plumbing and heating products, with annual sales approaching £12 million. Plumbworld was in the process of applying some updates to its website but was ultimately looking for a total redesign of the site. Webcredible carried out a comprehensive user-centered design project to ensure a redesigned site that was focused around the needs of the user.
This research and design process ensured that the redesigned site was fully focused around maximising online sales and conversions, optimised for search engines due to the highly efficient HTML structure and ordering, conformed to the highest accessibility standards, above and beyond AA-compliance and was print-friendly with quick loading times.

www.webcredible.co.uk www.plumbworld.co.uk

20/01/2010  |  Full story...

uSwitch.com is a free, impartial online and phone based comparison and switching service that helps customers compare prices on a range of services including gas, electricity, home phone, broadband providers and personal finance products. Webcredible were commissioned to work on ensuring the best possible user experience for the new site developments.
Webcredible carried out a comprehensive information architecture and interaction design project to help ensure that the site developments were focused around the needs of the user. This involved an online survey to establish user groups and goals, in-depth interviews to validate the findings from the survey, persona creation to form the basis for future strategy and wireframe creation to show how key pages should be laid out so users can find what they're looking for quickly and simply

www.webcredible.co.uk www.uswitch.com

20/01/2010  |  Full story...

There’s an interesting technique for engagement here. The square advert on the right hand side opens up and gives the viewer a pen. A brand character then runs along the line that’s automatically drawn. It’s an engaging way of drawing the viewer in and delivering a clear payback. The ‘Impossible is nothing’ message resonates and has more compulsion given that the viewer is bound to be sitting at a PC screen.

View campaign creative

09/07/2009

Kellogg's wanted to lift their marketing message into the lifestyle space and align themselves deeply with the values and experiences of their target consumers. They stepped above simple advertising campaigns to create a fitness platform they could own and a marketing initiative that would be integrated across many channels

Download the case study: Kellogg's Special K Map My Fitness

26/06/2009

Tourism New Zealand (TNZ) is the international marketing agency responsible for marketing the country as a holiday/travel destination to audiences outside New Zealand. An intergrated online campaign was undertaken in 2007

Download the case study: Tourism New Zealand

26/06/2009

In the crowded drinks sector Carling wanted to find a strategic way to achieve cut-through. They developed an award-winning strategy of sponsorship that was amplified on the web through sophisticated search engine marketing that gave the campaign a permanent place online. Carling realised that just as brands compete for a share of sales, they also compete for audience attention online so an alternative to simple advertising was needed.

Download the case study: Carling Live

26/06/2009

The migration from advertising to utility is a shift in thinking for marketers, but one consumers have been asking for. This health website from Special K is a good example of ways that even consumer packaged goods brands can market effectively online – the group that historically are among the hardest to build strong digital strategies for. The website is a dieting and healthy eating tool that helps consumers work through a weight control programme.

Special K Challenges website

07/05/2009  |  Full story...

The TV Licensing website was a crucial channel for its customer communication. RedEye was hired to tell how many, when and why customers visit the website, and also how many hits a website receives and when. It can also track the journey customers take through the webpages. RedEye data can also tell how many new customers are coming to the site, allowing understanding of growth and also how many are making a repeat visit. This information will feed back into improvements in customer retention.

Download TVL case study | Ask your Tutor for more insights | Submit your own case studies

01/08/2007

Taglab brought British Gas’ site in line with the new brand and accessibility guidelines. Before the site was redeveloped, most British Gas Business customers tended to make contact via the call centre, rather than using the website. Moving just a small proportion of customers online would result in a large saving in customer support costs. The British Gas Business site targets both SMEs and larger industrial and commercial customers. Offering a combination of gas, electricity, telecoms and other business services, the site provides a combination of marketing and customer service information.

Download Centrica case study | Ask your Tutor for more insights | Submit your own case studies

01/08/2007

Fit for the Future, the national campaign for best practice, offered a lot of content online. However, their site was hard to navigate, making this content difficult to access. A new site design was required that made more effective use of the content. Fit for the Future campaign website was developed for the CBI and DTI to promote the adoption and exchange of best practice in British industry. The site features hundreds of regularly updated articles on best practice. The new site generated substantially higher page views per unique visit. It also helped to address the perception that the campaign had a region bias to the South East.

Download CBI case study | Ask your Tutor for more insights | Submit your own case studies

01/08/2007

The Big Picture is a research agency with a difference – they specialise in design. Clients include some of the world’s leading brand owners. Their website needed to appeal to a wide audience, from research buyers at major multinationals, to designers at exclusive creative agencies. Taglab developed a trio of stickmen characters, adapted from the new Big Picture logo. The site presents a series of tableau featuring these stickmen to illustrate various key aspects of the way in which consumers interact with design. As the stickmen encounter brands in everyday situations, typographic symbols appear in their heads to illustrate this interaction.

Download Big Picture case study | Ask your Tutor for more insights | Submit your own case studies

01/08/2007

Originally launched in 2004, Betfair Poker has grown rapidly to become one of the busiest poker rooms in Europe. The site was originally hosted on the main Betfair platform. Whilst this allowed for tight integration with user account functionality, there was limited scope for content management. The current site targets both existing customers and prospects. Content is regularly updated and features dynamic, flexible templates, supporting rich media and timesensitive content. The new site now performs substantially better that its predecessor.

Download Betfair poker case study | Ask your Tutor for more insights | Submit your own case studies

01/08/2007

When Betfair launched in 2000, they were the world’s first online betting exchange. Since then, they’ve grown rapidly, and today they have 95,000 active users. Each year, Betfair would mail these users a branded diary. As their membership grew, this tradition became increasingly expensive. The time had come to consider an alternative approach. Taglab developed a sophisticated online sporting calendar targeting Betfair’s registered users. The calendar, featuring hundreds of sporting events. Functionality includes the ability to import events into Outlook, TV listing information and deep-links into Betfair’s markets.

Download Betfair sporting calendar case study | Ask your Tutor for more insights | Submit your own case studies

01/08/2007

A specially developed site to promote the customer benefits of the partnership between Avis and British Airways. The site recognised returning visitors automatically, delivering tailored offers and benefits based upon the user's Executive Club membership status. Taglab Publisher was used to control when offers were presented, and to whom. Taglab developed a microsite with “remember me” cookie functionality, that stores which tier of the Executive Club each passenger belongs to.

Download Avis and Visa case study | Ask your Tutor for more insights | Submit your own case studies

01/08/2007

Before anyone can bet online with William Hill they must by law register to prove they are over 18, to provide bank details and to submit name and address details. Of course this information also provides valuable data that can be used to target those who have registered but not converted to purchase, and to enter customers into a relationship management programme. William Hill suspected that the registration process was one of the largest barriers to buy. They wanted to test this, and many other alternative site processes. However they recognised that first they needed a new and accurate way to measure the results. After exhaustive analysis of available tracking systems William Hill choose RedEye who placed their tracking code onto every page of the website. Two alternative registration processes were tested over successive weeks and the results measured until a statistically significantly number of new people had visited the site.

Download William Hill case study | Ask your Tutor for more insights | Submit your own case studies

31/07/2007