Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 68 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

FedEx has launched a new app on Facebook that highlights how they can help your business grow better than a cheesy advertising jingle. The app invites customers to input their business details which then become customisable parts of their very own 'jingle'. The tagline and copy is the same on all the videos. It simply and effectively communicates FedEx’s message: “There are more effective ways to promote your business. We can help with business cards, banners, and brochures. FedEx. Solutions that matter.”

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Brand: Fedex | Country: US | Sector: Delivery | Agency: BBDO New York | Objective: boost conversions and subscriptions | Format:Video, App

23/10/2012  |  Full story...

Future Publishing worked with Maxymiser to boost subscriptions via a digital campaign that used multi-variate testing and optimisation of the entire customer journey to encourage conversions. By looking at basic elements around design, layout and navigation, the campaign tested 96 variants to reduce bounce rates and increase conversion rates. This case study looks at how the publisher achieved a 5.1% rise in conversions.

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Brand: Future Publishing | Country: UK | Sector: Publishing, magazines | Objective: boost conversions and subscriptions | Format:Email, Display, Multi-variate Testing

18/10/2012  |  Full story...

Clothing retailer Zappos used Twitter's Streaming API to monitor all the Tweets that mention the brand, streaming them onto an app to answer queries, engage in conversations and showcase its customer service standards. The campaign boosted customer engagement and loyalty, generating over 1,200 conversations per month on the platform.

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Brand: Zappos | Country: USA| Sector: Clothing | Objective: build brand engagement | Format:Twitter, Social Media

16/10/2012  |  Full story...

This iPad app from South African vodka brand Skyy makes data capture fun for the consumer, with an entertaining cocktail mixer game. Skyy realised that no-one likes form filling when it comes to registering interest with brands, so the created an iPad game to capture data in an engaging way. The firm created the app and sent promoters to bars with iPads. Beyond boosting sales, the firm claimed the app captured data to boost long term loyalty.

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Brand: Skyy | Country: South Africa | Sector: FMCG Drinks | Objective: build brand engagement | Format: iPad App

11/10/2012  |  Full story...

The Sun worked with Underwired to increase the engagement and revenue on its Fantasy Football league via an eCRM programme. This case study shows how very simple use of customer knowledge can have a dramatic impact on campaign results. After moving away from a volume-based, ‘one size fits all’ approach to email, The Sun saw a 32% increase in ROI and a 16% increase in Average Transaction Value, which nearly doubled the growth in revenue from digital channels.

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Brand: The Sun | Country: UK | Agency: Underwired | Sector: Media, Digital, Newspapers, Sport | Format: email, eCRM

26/09/2012  |  Full story...

As the controversial EU cookie law came into effect last weekend, Channel 4 managed to communicate the idea of collecting user data as part of a positive brand message, with a little help from comedian Alan Carr. The ‘Viewer Promise’ email and video campaign drew upon the broadcaster’s 2011 data strategy 2011 to give viewers a more personalised experience, which helped it amass a database of 2 million viewer profiles.

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Brand: Channel 4 | Media: Video, email | Country: UK | Sector: TV| Format: Email, Video

14/09/2012  |  Full story...

The Cadbury Dairy Milk UK Facebook Page reached a social media milestone when it welcomed its one millionth fan on Saturday, January 7, 2012. To say thank you, the brand constructed a giant chocolate Facebook ‘thumbs up’, piece by piece, from thousands of Cadbury Dairy Milk bars and put the video on the social network. This case study shows how Cadbury managed to keep the momentum of its growing social media audeience.

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Brand: Cadbury Dairy Milk |Media: Online, email | Country: UK|Sector: FMCG | Agency: Hypernaked | Format: Facebook Page Videos

09/05/2012  |  Full story...

In an example of how good customer service can pay dividends, Sainsbury’s response to a three-years old’s letter about renaming Tiger Bread went viral, ultimately resulting in the supermarket chain changing the name of its product in stores to ‘Giraffe Bread’. Despite being more than seven months old, the story was resurrected and has had more than 14,000 ‘shares’ on Facebook. The girl’s mother went on to upload the letters to Facebook, starting the 'Campaign to change Tiger Bread to Giraffe Bread at Sainsbury's' which went viral, registering hundred of Facebook 'likes' and comments, and nudging Sainsbury's into action.

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Brand: Sainsbury’s | Media: Social Media, Customer Relationship Management | Sector: FMCG | Format: Social Media, Retail

01/02/2012  |  Full story...

Coffee house chain Barista used Facebook to create awareness of its seasonal 'Hawaiian Summers' menu, encouraging users to engage with the brand. The campaign created a Facebook fan page loaded with a games app and contest.

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Brand: Barista Lavazza |Media: Facebook | Country: India |Sector: Hospitality | Agency: AliveNow | Format: Facebook page, Facebook Game App

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05/01/2012  |  Full story...

The Nokia N95 broke new ground in smartphone technology. To create advocates for the new device, Nokia turned to Microsoft to reach techsavvy target groups. Cross-media research was conducted by MetrixLab to measure how the different combinations of media affected brand metrics such as awareness, recall, imagery, message association, and purchase intent. Around 3,400 people took part in the research.

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24/06/2009

The Government of India Ministry of Tourism wanted to promote India as the destination of choice among international travellers from the United States, Europe, and Asia Pacific. The marketing strategy, which went beyond the traditional media mix, integrated online marketing so the Ministry could reach the increasing number of people who research their holiday destinations online. The Ministry understood the need for an interactive and engaging campaign to ensure message retention, as tourists choose international holiday decisions months ahead of actual travel dates.

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24/06/2009

Mobile enhances passenger experience for BA

A mobile banner advertising campaign across the whole Yahoo! US mobile network
on the day of the motor show, as well as at other times on other sites. The ads clicked through to a mobile internet site* where user could read about the design, performance and innovative
features of the car or download videos and wallpapers. (*As well as unique iPhone site) Users could also submit their email address to receive the XF email brochure or enter their zipcode to locate their nearest dealer to arrange a test drive.

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10/06/2009

Betfair is the world's leading online betting exchange. Taglab designs and produces their monthly "In-Play" newsletter. The contents include opinion pieces, event previews, community content, analysis, competitions, hints and tips. The newsletter combines an email and microsite, achieving consistently high clickthrough rates. In a recent issue, 36% of those opening the email clicked through to the microsite.

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01/08/2007

Warner Breaks saw a 2000% increase in its return on investment in email marketing and a 48% increase in open rates when it began working with RedEye. Using RedEye’s segmentation and event-driven email tools, Warner was able to obtain and utilise detailed information about online customer activity and use this data to automatically send timely and highly targeted emails. RedEye also advised Warner Breaks on the most effective creative designs in order to improve deliverability rates.

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31/07/2007

Thousands of users take out car insurance quotes on the AA website every single day but despite registering online for a quote, only a small proportion of these potential customers immediately purchase. The AA wanted to be able to identify these visitors, and communicate a timely, targeted message to them, encouraging them to return to the site and buy online. The AA saw a dramatic improvement in their online customer conversion rate.

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31/07/2007

The company needed to improve the quality of its database by purchasing new data, and develop an email marketing programme to target potential customers and to improve communications to existing customers. RedEye advised Kwik-Fit Insurance on the most appropriate data to purchase to improve the quality of its database. Event driven emails sent to the new database resulted in a 44% increase in the number of customers visiting the website, and a 5.5% increase in those obtaining a quote.

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31/07/2007

To target older consumers online, Warner Breaks (part of Bourne Leisure Group, which also runs Butlins, Haven and British Holiday) decided to revamp its email marketing. RedEye was employed to manage the email campaigns and agency Sonaa to design the creative. New customers were acquired by competitions and third party promotions, run through the sites such as Cheapflights.co.uk and Teletext holidays. Since Warner began working on the new programme it has seen 2000% return on investment.

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30/07/2007

The Body Shop wanted to find a way to attract customers to specific Love Your Body events. Using Digital Marketeer The Body Shop was communicating with their customer base on a regular basis. They used this form of communication to invite people to register for the Love Your Body events in people’s local areas. A direct mail piece was sent to all registrants advising them of the upcoming events two weeks before the event. An email was sent to 60,000 people one week before the event and followed by an SMS reminder message on the day of the event.

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30/07/2007