Digital marketing industry case study library

Browse case studies by topic

With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Crispin Porter And Bogusky case studies: we currently have 1.

Any agency or media owner can submit case studies to our team and these 1 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Case study: Volkswagen Twitter Banner | Agency: Crispin Porter + Bogusky | Technology: MediaMind | Sector: Automotive | Objectives: Engagment, buzz, purchase intent | Format: Rich media & social media

Case study: Volkswagen Twitter BannerVW capture the moment by aligning their brands with the Twitter messaging tool. Using Twitter in the advert creates interest and helps VW stand out from other motor manufacturers. By typing in your Twitter name it then looks for your tweets and claims to be finding the right car for you based on your content. Behind the scenes it seems to pull language from your Twitter feed and display this within the advert. It’s a neat way of dipping into Twitter, but the real benefit here is threefold: engagement with the customer, creating the spark of talkability about the brand, and VW’s alignment with the funky microblogging platform tech trendsetters have gravitated towards.

View campaign creative

09/07/2009

Case study topics