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Columbia case studies: we currently have 1.

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Case Study: Festival | Media: MSN | Country: Columbia | Sector: FMCG - Food and drink | Objective: Purchase intent, buzz, engagement | Format: Social media

Festival.jpgThe chance to design their own emoticon kept tweens clicking on the cookie brand’s Windows Live Messenger tab, with over 306 million hits helping to drive a 35 per cent increase in sales.

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26/04/2010

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