Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 26 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

GlaxoSmithKline shone a light on Chronic Obstructive Pulmonary Disease with a smart health camapign on WeChat in China, winning the top Cannes Lions Grand Prix in the pharma category in the process.

04/07/2019  |  Full story...

KLM Royal Dutch Airlines launched a social campaign especially for the Chinese market with popular cartoon rabbit Miffy as the star.

24/01/2017  |  Full story...

How do you sell coffee to people who are never really tired? Nescafe had this challenge when it tried to target the student market in China with and ‘Instant Manga’ study break app.

05/01/2017  |  Full story...

Instead of telling Chinese consumers what it meant to be “original,” Levi’s took the brave decision to hand over control of its ad creation to its fans, and inspired younger people to create their own version of the “We Are Original” campaign.

05/01/2017  |  Full story...

Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process.

27/06/2016  |  Full story...

KLM wanted to create a smarter customer service experience via WeChat to engage with customers in China. This case study looks at how the Dutch airline giant worked with Nexmo to create a more efficient customer service platform for the modern consumer.

28/04/2016  |  Full story...

This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.

03/12/2015  |  Full story...

To mark Chinese New year in 2015, Pepsi started a ‘Bring Happiness Home program’ calling on youngsters to spend more time thinking about their families through self-made videos. The campaign was so successful it generated more than 1.2 billion views during the festive season.

28/10/2015  |  Full story...

Food brand Zespri wanted to create demand for its kiwis in China, where most of the population preferred drinking juice to eating cut fruit. To engage children, the brand partnered with Fruit Ninja on WeChat to create Zespri-branded kiwis. This mobile gaming case study looks at how the brand engaged 680,000 kids across the country completed the 14-Day Challenge in two months.

15/10/2015  |  Full story...

Uber’s top ten cities are no longer just in the US, four of the top ten are now in China, and if growth continues at the current rate China will overtake the US as Uber’s largest market. What’s most remarkable about Uber’s growth in China is the fact that it’s a tech company which collects customer data. Few companies of this nature have managed to succeed in China; other companies which collect customer data such as Amazon, Facebook, Google and Twitter have failed or are struggling to remain competitive.

10/09/2015  |  Full story...

Building a premium brand in China is a tricky task. But American Airlines took a long term approach to build quality content, developing a leading online resource for Chinese citizens traveling to America. This content marketing case study shows how, with a limited budget coupled with aggressive targets brands can get strong results.

09/09/2015  |  Full story...

Heineken used PageSkin Plus to promote their Cities of the World campaign in Hong Kong. This case study looks at how the beer brand achieved 75.98 second average PageSkin dwell time with a smart page takeover ad.

15/07/2015  |  Full story...

Chinese fashion brand Me&City used Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. This case study shows how, with zero media investment and minimal paid media, the brand managed to sell out its product line in a fortnight.

19/05/2015  |  Full story...

Word-of-mouth marketing online is not just reserved for ‘cool’ brands like Nike or Coca-Cola. Even relatively mundane household cleaning brands can create social media buzz- as shown by this 2011 campaign from Dettol in China that targeted mothers.

17/09/2014  |  Full story...

In German, Volkswagen literally translates as "People's Car". To boost its brand in one if the largest and most competitive markets, the car maker started a novel social media campaign in China that let people create and vote for their favourite car designs. This case study looks at how Volkswagen managed to generate 33 million website visits and over 200,000 car designs, extending a year-long campaign into a long running project.

05/09/2014  |  Full story...

To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated 100,000 new customers on a tiny budget.

Watch the video case study below:

04/06/2014  |  Full story...

During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called "Bring Happiness Home," gave the tradition a twist.

13/05/2014  |  Full story...

In March 2014, Industrial robot firm Kuka Robotics ran a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. The teaser trailer for it racked up over a million YouTube views in February, and the full length version eclipsed it. The video has already racked up over 1.2m views on YouTube after just two days online.

31/03/2014  |  Full story...

In 2013, the Porsche 911 celebrated its 50th anniversary- marking the occasion with a birthday song on YouTube and Piano game that attracted millions of views and plays. This China digital marketing case study shows how the viral video for the luxury car brand achieved 2,840,316 views throughout the Chinese and overseas channels during two month.

Brand: Porche | Sector: Luxury, Automotive | Country: China | Objective: brand awareness, consideration and purchase | Agency/ Partner: Fred & Farid Shanghai | Format: Viral, Social Media, Weibo, YouTube, video

17/03/2014  |  Full story...

China is a lucrative market, but how can brands get themselves noticed on social media? This case study looks at how beauty brand Garnier managed to hijack a trending topic on Chinese social media, in order to maximize their product visibility with a very limited media budget.

Watch this video case study below:

Brand: Garnier | Sector: Health and Beauty | Country: China | Objective: brand awareness, consideration and purchase | Agency/ Partner: Fred & Farid Shanghai | Format: Viral, Social Media, Weibo

28/02/2014  |  Full story...

Samsung ships millions of products every day to customers around the world. With a worldwide customer base, but to be successful, the electronics giant does not subscribe to a one size fits all philosophy. Its employees observe people's lives to give give them options that meet their varying cultural and regional needs. This case study offers a rare insight into how Samsung localises its products for the many markets it serves around the world, with 10 examples from different regions.

Brand: Samsung | Sector: Consumer Electronics | Country: Global | Objective: brand awareness, consideration and purchase |

17/09/2013  |  Full story...

Coca-Cola provided a consumer unique brand experience during the Chinese New Year holiday, through a ‘Coke wish bottle’ campaign, attracting over 6.8 million participants, and 3,7 million wishes was generated. Coke teamed up with top SNS platforms like RenRen, Sina M-blog, Kaixin001 and invited consumers to make their new year wishes, sharing with their loved ones/ friends and display the works to the whole world- and produced the [2011 I Want to:...] invitation and 3D wish bottle on the campaign main page. Highly integrated the CNY holiday spirit and with easy-participating mechanism, the campaign attracted over 6.8 million participants, and 3,7 million wishes were generated.

More on this case study…
Brand: Coca-Cola | Sector: FMCG, Food and beverage | Coutry: China | Objective: Build brand engagement | Agency: Isobar | Format: Social media, Gaming |

30/01/2013  |  Full story...

Heineken engaged beer lovers during Christmas, to strengthen its premium brand image in China by activating its global TV commercial ‘The Entrance’ on social media. The dutch brand worked digital marketing agency to create a digital campaign that challenges participants to remember the lively characters from the TV commercial in a social video game, achieving thousands of hours of engagement from web users.

More on this case study…
Brand: Heineken | Sector: FMCG, Food and Beverage | Country: China | Objective: Build brand engagement | Format: Social media, Video, YouTube |

30/01/2013  |  Full story...

To promote BenNaNa in China, Nestlé Ice Cream ran a digital campaign on a microsite and social network Sina Weibo. Nestle worked with Social@Ogilvy (a team of social experts from OgilvyOne and Ogilvy PR) to run the two-part campaign. It consisted of a microsite based on the kid-friendly theme of a magical island as well as a hugely popular corporate Sina Weibo account complete with bespoke funny videos that has seen close to three million users share posts or upload their own BenNaNa pictures.

More on this case study…
Brand: Nestle | Sector: FMCG, Food | Coutry: China | Objective: Build brand engagement | Agency | Saachi and Saachi | Format: Social media, Gaming |

30/01/2013  |  Full story...

This large-scale camapign for Chinese mobile maker Huawei put a 3D fighting game on a screen the aize of two basketball courts. In September 2012. Saachi and Saachi China curated an unprecedented super-large outdoor 3D game was played at the world-renowned Suntec City - Fountain of Wealth in Singapore. The creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza.

More on this case study…
Brand: Huawei | Sector: Mobile | Coutry: China/ Singapore | Objective: Build brand engagement | Agency | Saachi and Saachi | Format: Video, Game, Outdoor, YouTube, Viral |

30/01/2013  |  Full story...