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Chile case studies: we currently have 1.

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Video case study: Sodimac uses ‘Skip Ad’ button as part of message

Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click throughs in just one week.

More on this case study…
Brand: Sodimac | Sector: Retail, Governemnt | Country: Chile| Objective: Build brand engagement | Agency: Mayo Digital, Draftfcb | Format: YouTube, Video |

06/02/2013  |  Full story...

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