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Case Study: Universal Pictures - Bruno | Media: Facebook | Country: Global | Sector: Entertainment | Objective: Trend creation, buzz, purchase intent | Format: Social media

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Universal Studios turned to Facebook to promote the nationwide theatrical release of Bruno. By utilizing a one-day reach block to maximize reach, Bruno was able to drive significant engagement and incremental distribution in the form of organic stories inherent to the platform. They also successfully leveraged a variety of engagement ads and tools such
as Events and Pages to drive incremental awareness, engagement and distribution culminating in a “fan” base of over 700,000 users prior to the release of the film.

Download the case study: Universal Studios - Facebook | Facebook | Universal Studios

28/04/2010

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