Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 16 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Amid a recession and decline sales in Brazil, Ruffles developed a mobile augmented reality game and social media campaign to win over teenagers by creating more moments of friendship.

19/09/2019  |  Full story...

Nike’s latest Air Max launch, created by AKQA, transformed graffiti walls into Nike stores, winning the Media Grand Prix at this year’s Cannes Lions International Festival of Creativity.

04/07/2019  |  Full story...

Heinz Brazil took Instagram food posts to a new level, with a campaign that actually sent meals pictured on its account to followers.

18/05/2018  |  Full story...

In 2016, pencil brand Faber launched an app using augmented reality, as part of their sustainability project. This case study looks at how the app became the most downloaded educational app at AppStore Brasil.

The Never-Ending Forest APP from Pablo Manzotti on Vimeo.

08/08/2017  |  Full story...

Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.

Red Bull - Smart Payphones from LDC on Vimeo.

01/12/2016  |  Full story...

This smart piece of social marketing from Hellmann’s in Brazil helped hungry Twitter users make the most of their under-stocked fridges. The campaign sent users personalised recipes based on what was actually in their fridge (with Hellmann’s of course).

18/03/2016  |  Full story...

In November 2015 Sprite Brazil put Snapchat codes on all its cans, resulting in a surge of activity on the social messaging platform with more than 2 million views in a few days. The Snapchat codes on the cans act like QR codes and led consumers directly to accounts on the messaging app.

29/02/2016  |  Full story...

Mondelēz International, a snacking powerhouse consisting of brands such as Oreo, Nabisco and Cadbury, wanted to measure the marketing effectiveness of two new product launches in Brazil: belVita and Trident Unlimited. To do so, it embraced Google's Brand Lift solution, which revealed valuable insights into the campaigns' viewer retention rates, target audiences and frequency caps. Based on the findings, Mondelez adjusted its targeting and its creative to reach a 15% view-through rate.

21/05/2015  |  Full story...

To boost its presence in Brazil, Netflix created a new award for the local market, using Facebook as its platform to amplify the campaign. This case study looks at how the video streaming firm generated social media buzz with a strong local campaign.

08/04/2015  |  Full story...

In 2008 Nestlé launched a major SMS campaign in Brazil to promote sales, with football idol Pelé. The campaign: “Nestlé Torce Por Você” which translates to “Nestlé roots for you” saw Pelé wear 27 different teams’ football shirts from the Brasileirão série A and B. Pelé asked people to participate in the campaign with the message ‘to change people’s lives I wear your shirt’. Posters of Pelé in the various football shirts were displayed on billboards, magazines, newspapers and on TV where Brazilians were encouraged to interact with the brand using their mobile phone.

04/02/2015  |  Full story...

Billboard magazine in Brazil challenged its advertising agency Ogilvy to help their magazine stand out on shelves in newsagents. The result: the first music magazine in the world to play the music readers are reading about.

26/01/2015  |  Full story...

Germany’s spectacular 7-1 semi final victory over Brazil at the 2014 World Cup broke many records, including some on social media- with many brands joining the conversation. The game attracted a staggering 35.6 million Tweets on the night, becoming the 'most-discussed' single game ever on Twitter as brands flocked to the social network with their own take on the shock defeat for the host nation. The World Cup has become the latest showcase event for Twitter's second-screen ambitions, complete with a promoted section within the company's mobile apps when matches are playing.

This YouTube ad for a German Radio station summed up the night:

09/07/2014  |  Full story...

Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, Heineken offered to inflate one green balloon in its office for every new 'like' it got on its Brazilian fan page. The simple execution proved to be incredibly effective- gaining thousands fans in just one day. The campaign called ‘Um Like Um Balao’ (One Like One Balloon) for every time someone likes the page, a green balloon was blown up and placed in a office. Starting off with an empty office, the space was quickly filled up with select users getting custom videos of a man blowing up a balloon and the total number of balloons covering the room.

More on this case study…
Brand: Heineken | Sector: FMCG, Food and Beverage | Objective: Build brand engagement | Format: Facebook, Social Media, Youtube, Video |

22/01/2013  |  Full story...

The Brazilian campaign saw detergent brand Ace use consumer insight and an integrated use of media to reach 8.7 million people in less than three months. Ace created a campaign in soap opera style, an episode with 5 different endings, presenting five suspects for a great mystery: Whose is the grubby bra? The suspects defended themselves. The mystery was heated trough placement in TV shows, films on Facebook page and consistently engaging digital content. It also led to word of mouth in Twitter, blogs, radio stations talking about it and parody. The campaign reached 2.3 million people on Facebook with more than 60,000 fans and 227,000 visualizations on YouTube.

More on this Case study …

Brand: Ace | Language: Portugese (Brazil) | Format: Marketplace Ads, Facebook Premium Ads, Facebook Pages| Agency: Leo Burnett Tailor Made

Facebook case study | YouTube advert

29/06/2012  |  Full story...

Worldwide insurance company Allianz transformed the popular game Frogger into a live interactive experience on Facebook. By creating a virtual game, Allianz advice the consumers in an entertaining way that everyone can easily prevent real-life dangers. Allianz integrated the realtime heavy São Paulo traffic feeds with the popular game to create the Facebook App and generate awareness through a fun way. This was achieved by placing a 24/7 camera on the rooftop of a building that live-streams the view of a busy street. Using the Facebook app, people can log in to help the amphibians cross safely to the other side of the road while jumping in between real cars.

More on this Case study …
Brand: Allianz | Format: Facebook Apps, Facebook Platform | Agency: Ogilvy Brazil

Facebook case study | YouTube video

29/06/2012

Coca-Cola Zero offers Coca-Cola taste with zero calories. Brazil has become one of its most important markets, and Coke Zero was looking for ways to reinforce its position as a leading low-calorie soft drink. To extend its relationship with young audiences it launched Coca-Cola Zero Studio, a project that fuses different types of music together. Two Brazilian artists recorded a show mixing their musical styles in association with a major music broadcaster, so Coca-Cola was seeking a way to share this content with consumers, and raise awareness of the recently launched Coca-Cola Zero brand.

Download Nokia Coke Zero case study

01/05/2009