Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 194 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Volvic has launched a new campaign seeking talented bloggers, photographers and social media 'addicts' to form ‘Team Volcanicity’ and represent the brand online. In return, the water brand will provide access to some of the UK’s events and activities of 2013 to the winners of its Facebook competition, which launches on 21 January. The opportunity to join ‘Team Volcanicity’ will be open to Facebook fans who will be asked to submit a photo which they believe expresses their ‘Volcanicity’ which will be open to public voting.

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Brand: Volvic | Sector: FMCG, Food | Objective: Build brand engagement | Agecny: We Are Social | Format: Facebook, Social Media |

22/01/2013  |  Full story...

To engage with their young adult male target audience around comedy, and to create and spread positive earned media around the brand, ice cream brand Klondike created a campaign with Twitter at its heart. The Twitterverse audience was asked, through a video call-to-action from the comedian Rob Delaney, to post a funny joke on the social media platform in less than 140 characters. The competition, over a number of weeks, generated much interest and excitement from the online fan base.

KLONDIKE COMEDY SHOWCASE CAMPAIGN from Nathan Marshall on Vimeo.

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Brand: Klondike | Country: US | Sector: FMCG, Food and Beverage | Format: Social Media, Twitter

06/12/2012

Special K found a great way to generate online conversation / earned media around a new product launch. As part of the launch of their new Cracker Crisp product range the brand set up a temporary shop in London’s Soho and asked visitors to use Twitter in order to receive a free sample. All they had to do was post a positive message about the new product on Twitter including the hashtag #tweetshop and the product sample was theirs. This innovative way to bridge the physical and digital via the imaginative use of social media and smartphones meant that the launch received a great deal of online PR and buzz.

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Brand: Special K | Country: UK | Sector: FMCG, Food and Beverage | Format: Social Media, Twitter, PR

06/12/2012

In summertime in Israel Coca Cola hosts a number of live, 3 day events for teenagers to come together, play and ‘share the happiness’. Looking to make the most of this live event content the brand found a clever technical solution to amplify the offline event online. By providing all the attendees with an RFID-enabled wristband, programmed with their Facebook user name and password, they were able to create a regular stream of real-time likes, content and images in the social network. This not only extended the fun for those who attended, it also spread the happiness to those who couldn’t and in so doing helped extend the reach and engagement of the event to many more thousands of the target audience.

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Brand: Coca Cola | Country: Israel | Sector: FMCG, Food and Beverage | Format: Social Media, Facebook

06/12/2012

Converse, the global footwear brand, took a novel and innovative way to connect with their teenage audience online. They took the Google paid search channel and turned an advertising space into a game experience. Rather than trying to capture the attention of their audience in the search channel through the normal way - of bidding against other brands on popular search terms - they decided to do the opposite. Converse identified peaking search terms via Google Zeitgeist and then bid against these low competition low cost phrases. Instead of presenting the viewer with an ad – they started a dialogue through the ad copy and dozens of interconnected microsites that engaged the viewer in a deeper content rich experience. Not only did this engage the audience in a total unexpected way – but also still helped drive large volumes of traffic to converse.com

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Brand: Converse | Country: USA | | Sector: FMCG, Clothing, Sports | Format: Search, Google

06/12/2012

While Little Baby’s Ice Cream is only a relatively small manufacturer and retailer of premium, ice cream based in Philadelphia, PA they know how to do social media well. By placing this quirky, and slightly unnerving, promotional video / advertisement on YouTube with their website URL at the end – not only can they generate over 2.7 million video views but also a constantly stream of traffic to their website. This YouTube presence, coupled with a lively and well managed online community on Facebook and Twitter, has helped the business maintain a loyal fan base of regular visitors to their ice cream parlours.

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Brand: Little Baby’s Ice Cream | Country: USA | | Sector: FMCG, Food | Format: Video

06/12/2012

US flavoured milk brand Oak claimed it had been ‘inundated with fans complaining they coundn’t buy their product in their local stores. In response, parent company Parmalat staged a series of ‘reverse robberies’ and posted the results on YouTube and Facebook. The data captured from the campaign will be passed onto the OAK sales team to help pinpoint their efforts.

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Brand: Oak, Parmalat | Country: USA | Agency: The Monkeys | Sector: FMCG, Food and Beverage | Format: YouTube, Video, Facebook, Social Media

20/11/2012  |  Full story...

This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. Created by CheethamBell JWT, the ‘story in a can’ creative features a weathered fisherman aboard a trawler, holding up a can of tuna and telling a story about the fishing trip during which the tuna was caught.

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Brand: John West | Country: UK | Agency: CheethamBell JWT, Carat Manchester | Sector: FMCG, Food and Beverages | Format: YouTube, Video, Facebook, Social Media

20/11/2012  |  Full story...

How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay's potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression. Over the course of the campaign, the Lays Facebook page racked up over 4 million visits- quite some reach considering Slovakia has a population of 5 million.

YouTube case study

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Brand: Lays/ Walkers | Country: Slovakia | Agency: Mark BBDO | Sector: FMCG, Food | Format: Video, social media

10/11/2012  |  Full story...

Last Christmas, Nutella ran a cross-platform ad campaign in Germany, mixing traditional and new media spend, including TV and Facebook. This case study looks at how the Facebook campaign generated more sales than TV ads for the food brand. Nutella claims that their Facebook ads accounted for 15 per cent of sales over Christmas, far outperforming their TV campaign. The Facebook ads, which took the form of a full reachblock campaign, promoted the Nutella Deutschland page.

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Brand: Ferrero, Nutella | Country: Germany | Sector: FMCG- Food | Objective: build brand awareness | Format: Facebook, TV

09/11/2012  |  Full story...

To promote its drink in Sweden, V Energy ran a risqué campaign that invited friends to swap Facebook profiles for an hour. As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update your profile at the same time. The campaign, created by agency Jung von Matt. aimed to reinforce the drinks brand’s easy-going Aussie roots with a tagline "No regrets, mate".

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Brand: V5 | Country: Sweden | Sector: FMCG Drinks | Objective: build brand engagement | Agency: Jung von Matt | Format: Facebook, Social Media

09/11/2012  |  Full story...

Facebook is touting the success of a number of fitness apps, including Nike, as social networkers go digital to track and map their work out sessions. The site’s developers blog has highlighted four applications that have taken advantage of Facebook’s Open Graph to find success on the social network. With these apps, users can post a map of their run, gain a personal trainer in their pocket, count calories burned and share successes.

Facebook case study

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Brand: Nike | Media: Facebook | Country: US | Sector: Sport | Format: Social media and Mobile

09/11/2012  |  Full story...

Trip Advisor used Facebook Open Graph to increase engagement with its user base. The app – Cities I've Visited- maps the frequent interactions people take to maximize the number of stories people publish. It accelerated the adoption of the app by launching a targeted ads and sponsored stories campaign on Facebook. They implemented Open Graph actions and objects such as pin a city / place, updated map, favourite place or city, rate a city or place and want to go to a place or city. Since launching with Open Graph, TripAdvisor's Cities I've Visited has seen the number of monthly active users increase by 10 times through the combination of Open Graph activity in news feed, timeline and a targeted advertising campaign.

Facebook case study

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Brand: Trip Advisor| Sector: Travel | Objective: build brand engagement | Format: Facebook Page

08/11/2012

Social music app iHeartRadio uses Login with Facebook for web login and single sign-on in their Android and iOS apps to make it easy for people to access and avoid the churn of registration forms. Also, Facebook was used to build user trust by educating people on how to turn sharing on / off and showing a facepile of friends who like the app. Consistent education of their Open Graph publishing experiences minimizes user confusion and reduces unexpected sharing. The number of Facebook-connected monthly active users has increase by 30 times since launch of Open graph.

Facebook case study

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Brand: iHeart | Sector: Entertainment | Objective: build brand awareness and increase user base | Format: Facebook Page

08/11/2012

Design-centric online store Fab.com used Facebook to attract users and engage by pushing limited time offers to encourage people to opt into the social shopping experience. It displays a ‘facepile’ of friends during authentication to make the experience more relevant to each person, which increases conversion. Fab.com prompts people to use the most popular feature - Add to favorites - on their product pages to increase sharing and generate stories that appear in news feed and timeline on Facebook. Since launching with Open Graph in January, referral traffic from Facebook has doubled and membership has grown from 1.8 million to more than 3.2 million users.

Facebook case study | Fab

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Brand: Fab| Sector: ecommerce | Objective: build brand engagement | Format: Facebook Page

08/11/2012

Starbucks used Facebook to engage with fans by letting them choose which city gets the Pumpkin Spice Latte first. Starbucks let Facebook fans make the call on which U.S. and Canadian cities would get to enjoy the holiday-themed beverage for a week prior to the national launch. An app let fans earn points for their cities through activities like doing a city shout-out or solving a daily challenge, with the real-time leaderboard on Starbucks’ Page. It was a way to reward and empower the brand’s most passionate fans. The campaign resulted in Chicago and Calgary as the 2 winning cities from USA and Canada ans a total of 144 million points. Calgary was the winning Canadian city, earning 16 % of the 38 million points racked up across 142 cities, and Chicago was the winning city from USA beating out 2599 other cities.

Facebook case study

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Brand: Starbucks| Country: USA and Canada | Sector: Food and beverage| Objective: build brand engagement | Format: Facebook Page

07/11/2012

Stuffed toy maker Squishable used Facebook to engage with its customers and devlop new products via crowdsourcing . The company uses customer feedback to develop the products. The company puts its customers at the centre of product innovation. All key decisions are made by fans, ranging from which animal should be the next squishable to what colour it should be. Squishable.com has found a reliable and cost-saving product innovation tool in Facebook. Squishable.com’s social product innovation seems to be a hit, products are back-ordered for months and the company’s fan base continues to grow.

Facebook case study

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Brand: Secret | Country: USA| Sector: Toys | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Music streaming service Spotify used Facebook to spread awareness about its latest releases via Facebook updates. Spotify used an app on Facebook to show which songs their friends have listened to recently through updates in the Facebook Ticker. It also allowed sharing music with their Facebook friends through the use of the service’s inbox. When music is discovered through friends, people are more likely to listen and to check out a wider variety of artists.

Facebook case study

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Brand: Spotify | Sector: Entertainment | Objective: build brand awareness and increase user base | Format: Facebook Page

07/11/2012

AOL-owned sports media brand Sporting News used Facebook to provide a quick and easy way to share articles with friends with like button and recommendations plugin increase engagement on their site. Sporting News also used traffic data to optimize the implementation and refine their utilization approach. Facebook referrals to Sporting News increased 63% from October to December 2010. Facebook activity on Sporting News increased 49% in total in January and February 2011. Three months after the Facebook Social Plugin integrations, traffic to the Sporting News site doubled. Since the integration, Facebook has become one of the top three referrers of traffic to Sporting News – up from #16.

Facebook case study |
Sporting News

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Brand: Sporting News| Sector: News | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Hollywood-based fashion accessory network ShoeDazzle used Facebook to provide customer service and enable conversations with friends and the overall ShoeDazzle community. ShoeDazzle leveraged Facebook Pages, the Comments plugin, Feed APIs, Graph API’s, Like button to create more easy ways for people to share the ShoeDazzle shopping and discovery experience with friends and encourage people to share and surface their tastes. Members who used Facebook Connect demonstrated above average loyalty, buying more frequently than members who had not connected through Facebook. Shares through customized News Feed invitations increased over 600%, making Facebook one of ShoeDazzle’s highest volume referral channels. Likes on products, reached hundreds of thousands.

Facebook case study Shoedazzle Facebook page | Shoedazzle

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Brand: ShoeDazzle | Sector: Fashion| Objective: build brand engagement | Format: Facebook Page

07/11/2012

Fashion app Pose used Facebook to attract new users and re-engage existing users by encouraging people to create and share their sense of style and fashion through Open Graph. It mapped the most frequent interactions people take in their app - pose, comment and love - to Open Graph actions to maximize the number of stories users publish. As more people interact with the story, the more the story will appear in news feed. Open-graph has increase in daily signups for their mobile app and web site since launching by 5 times and made it easy for people to share the different products and fashion they like with friends.

Facebook case study | Pose

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Brand: Pose| Sector: Fashion | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Pinterest attracted new users and re-engage existing users by creating ‘pin’ and ‘follow’ actions on Facebook. Pinterest focused on the most frequent and social things people do on their site - pin and follow - and built Open Graph stories that people could identify with. It prompts people to add the app to their timelines through a clear call out that is integrated into the design of the site. They implemented Pinning, following pinners and comment and liking pins into open-graph. Daily visits have increased by more than 60% since the integrations of open-graph.

Facebook case study

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Brand: Pinterest | Sector: Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Cinema ticket information service Moviefone used Facebook to attract users and engage by pushing unique content directly to interested audiences and drive additional traffic back to AOL Moviefone. The Facebook implementation leveraged Login with Facebook, Graph API, Events API, Like Button and the Activity Feed to enable social sharing and engagement with AOL Moviefone and its offerings. The Facebook integration since September 17th 2010 resulted in 300% increase in traffic from Facebook back to Moviefone. Referrals have increased from an average of approximately 40,000 per month to 250,000 per month. The average user returns and clicks back to Moviefone about seven times.

Facebook case study | Moviefone

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Brand: Moviefone| Sector: Entertainment | Objective: build brand engagement | Format: Facebook Page

07/11/2012

eReader Kobo used Facebook for single sign-on to simplify the registration process, avoiding the need for people to create new usernames and passwords. The firm educated people on the benefits of logging in with Facebook and provide detailed controls for people to manage what stories are shared to Facebook. Kobo defined Open Graph actions for some of the most conversational aspects of reading a book – such as beginning and finishing a book, highlighting a passage in book, write a note, add a book – to encourage sharing and stimulate discussions with friends. Since launching with Open Graph in January, Kobo has seen traffic from Facebook grow by more than 50% and daily registrations increase by more than 90%.

Facebook case study

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Brand: Kobo | Sector: News and Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page

07/11/2012

Video sharing site Izlesene used Facebook to attract new users and re-engage existing users by sharing the videos they watch with friends by using the built-in Open Graph watch action. Izlesene educates people and communicates the key benefits of sharing activity with friends. Izlesene discovered that some people who initially declined the auth dialog (application's first point of contact) will accept it if they are given more context. Presenting the dialog again with a ‘facepile’ of friends who use the app and a clear call to action made the experience relevant and familiar, which increased conversion. Open-Graph has increased number of videos a user views per day has by over 3 times and monthly active users have grown from 250,000 to over 4,000,000.

Facebook case study | Izlesene

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Brand: Izlesene| Sector: Entertainment | Objective: build brand engagement | Format: Facebook Page

07/11/2012