Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Betfair case studies: we currently have 3.

Any agency or media owner can submit case studies to our team and these 3 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Agency: Taglab | Client: Betfair | Sector: Entertainment | Objective: Customer acquisition and retention | Format: Website redesign

Originally launched in 2004, Betfair Poker has grown rapidly to become one of the busiest poker rooms in Europe. The site was originally hosted on the main Betfair platform. Whilst this allowed for tight integration with user account functionality, there was limited scope for content management. The current site targets both existing customers and prospects. Content is regularly updated and features dynamic, flexible templates, supporting rich media and timesensitive content. The new site now performs substantially better that its predecessor.

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01/08/2007

Agency: Taglab | Client: Betfair | Sector: Entertainment | Objective: Customer retention | Format: Newsletter

Betfair is the world's leading online betting exchange. Taglab designs and produces their monthly "In-Play" newsletter. The contents include opinion pieces, event previews, community content, analysis, competitions, hints and tips. The newsletter combines an email and microsite, achieving consistently high clickthrough rates. In a recent issue, 36% of those opening the email clicked through to the microsite.

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01/08/2007

Agency: Taglab | Client: Betfair | Sector: Entertainment | Objective: Customer retention | Format: Event diary application

When Betfair launched in 2000, they were the world’s first online betting exchange. Since then, they’ve grown rapidly, and today they have 95,000 active users. Each year, Betfair would mail these users a branded diary. As their membership grew, this tradition became increasingly expensive. The time had come to consider an alternative approach. Taglab developed a sophisticated online sporting calendar targeting Betfair’s registered users. The calendar, featuring hundreds of sporting events. Functionality includes the ability to import events into Outlook, TV listing information and deep-links into Betfair’s markets.

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01/08/2007

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