Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 4 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Men’s grooming range Axe increased brand awareness with its empowering message of individuality and a cinematic video campaign for the small screen.

29/09/2016  |  Full story...

In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance.The brand, often known for inciting controversy in the gender wars, has issued a new 30-second Super Bowl spot—using the old 60s slogan "Make love. Not war" to push its latest product range. The "Make love. Not war" slogan appears at the end, along with the logo of the Peace One Day organization, which is a partner of the campaign. (Axe is giving $250,000 to the group and promoting it on its website and Facebook.) The hashtag is #KissForPeace.

Watch the extended ‘Call to Arms’ ad below:

Brand: Axe/ Lynx/Unilever | Sector: FMCG, Healthcare | Country: Global | Agency/Partner: BBH London / Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral

11/02/2014  |  Full story...

In summer 2013, Lynx launched a humorous dating app to help young men charm women and compete with their friends while on holiday. The Unilever-owned brand created the app, called Get le girl, to assist young men on their quest to meet women while on holiday. The app includes chat up line translations created to help guys master the native tongue and impress local girls.

Brand: Lynx/Axe | Sector: FMCG Healthcare | Country: UK | Partner/agency: TMW | Objective: brand awareness, consideration and purchase | Format: Mobile, app

14/08/2013  |  Full story...

These days every brand wants a Facebook fan page, but few brands achieve real engagement. When marketing directors asked our team to find case studies of the best Facebook fan pages, we looked for those that had great social conversations, really engaged with consumers and gave people a reason to follow.

Today’s marketers need to be able to make good judgements about social channels, and yet many brands have a weak presence, with social conversations brands that feel pretty dull. If you’re going to win in social media marketing, then you need to create vibrant conversations your consumers will love to take part in. Here are some of the best Facebook fan page case studies trainers at the Digital Training Academy have been using when coaching brands and agencies on social media strategies.

08/11/2012  |  Full story...