Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 54 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

To improve gender equality in all cars, Forsman & Bodenfors launched a global campaign called The EVA Initiative together with Volvo Cars, in which 40 years of research was shared with the world, winning the Cannes Lion Grand Prix for Creative Strategy in 2019.

04/07/2019  |  Full story...

Premium brand DS Automobiles worked with Bing Ads and using Remarketing in Paid Search to drive leads up and costs down.

16/04/2018  |  Full story...

Car brand Audi is encouraged people to return to being a kid in a sandbox with a new virtual reality project promoting its Q5 model.

AUDI - Enter The Sandbox VR Experience from Tobias "Tysken" Reiner on Vimeo.

04/08/2017  |  Full story...

Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at the 2017 Cannes Lions festival.

07/07/2017  |  Full story...

Ford of Europe wanted to find new ways to connect with potential customers by showing that the brand understood the consumer’s mindset and challenges offered a different buying experience. Ford partnered with Google, YouTube and its global media agency, Global Team Blue) to identify the concerns of consumers based on searches. The brand held a ‘createathon’ in five European markets which produced five unique films.

27/04/2017  |  Full story...

Harley Davidson used Instagram ads to increase awareness and drive relevancy among young, urban riders.

09/03/2017  |  Full story...

To generate hype for its latest car series, BMW turned to programmatic and digital media to reach the right people at the right time. This case study looks at how the auto brand managed to generate over 5 million YouTube views in a short span of time through smart, well-timed targeting.

08/06/2016  |  Full story...

Global auto manufacturer BMW which recently celebrated its 100th birthday, embracing marketing innovations by forming partnerships with brands like xAd and Amplifi using location-based technology to reach desired audiences with the right content, at the right time, in the right place. This case study looks at how the car maker used a location-based marketing campaign to drive sales of its 7 Series.

xAd Showcase BMW X-RAY from xAd Design on Vimeo.

17/05/2016  |  Full story...

With a new product launch on the horizon, Isuzu UTE looked to capture a larger market share by improving its mobile presence. By redesigning its site in just three months and increasing its mobile ad investment, the Australian car maker increased its mobile conversion rate by 335%.

18/03/2016  |  Full story...

Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a massive 400%.

03/02/2016  |  Full story...

For car manufacturers, one of the most popular sales tools is the “design your own car” utility, which is typically found on the brand’s website. For the launch of the new Mercedes-Benz GLA, Mercedes wanted to target high income millennials who live on social media so decided to bring the “design your own car” utility to them via Instagram.

15/10/2015  |  Full story...

In 2015 InSkin Media (ISM) Singapore partnered with Mediacom to help promote Audi's new A1 Sportback Model. The ad encouraged users to interact with the creative with buttons to change the colour of the car.

07/10/2015  |  Full story...

InSkin Media have been working with numerous automotive manufacturers to create bespoke full page skin ads to boost brand awareness.

06/10/2015  |  Full story...

Super Bowl Sunday is the biggest advertising day of the year, so how could a car brand stand out from the scrimmage? In 2014, Audi sent followers funny Snapchat pictures relevant to the game in real time. The campaign generated millions of earned impressions and introduced Audi to a new generation of consumers.

23/09/2015  |  Full story...

The MINI, a small car, unique in its design is “not normal” in appearance compared to traditional cars. The car maker wanted to capitalise on the fact that it is different and created a marketing campaign around being “not normal”. MINI used the BuzzFeed platform to launch the campaign using a native content marketing strategy.

05/06/2015  |  Full story...

In Norway, Toyota Hybrid drivers are the most satisfied car owners. Toyota decided to capitalise on this and let hybrid owners’ help with marketing and recruit new buyers.

07/05/2015  |  Full story...

Ford and its agency, Team Detroit, launched the Customizer in 2011 and generated more than a million personalized vehicles. A year later, they moved beyond the microsite and into the full capabilities of the Facebook platform. This campaign is a prime example of a brand leveraging Facebook to its fullest potential.

Mustang Customizer 2013 from Michigan Motion Buds on Vimeo.

07/05/2015  |  Full story...

Would you face the aliens or enter the wormhole? smart USA's 'Tag Your Own Adventure'—a new spin on the classic 'Choose Your Own Adventure' format—was a smart and original Facebook storytelling experiment letting fans' tags decide the destiny of a smart car hero.

Smart: Tag your own Adventure from Shotopop on Vimeo.

02/04/2015  |  Full story...

How does a small luxury car rental business stand out from the crowd in a crowded market? This case study looks at how PT Wahana Indonesia Transport used Google AdWords to increase sales by 50% and expand its business.

12/03/2015  |  Full story...

In December 2014, Honda faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets.The stunt marks a growing trend for guerrilla marketing practices. In 2014, a simple commercial featuring retro action figures is unlikely to stand out from the crowd- hence why social media stunts are a better way to reach a younger demographic.The fact that the campaign also coincided with 'Cyber Monday' also helped boost visibility on a popular online shopping day.

Twittersphere: It is I, Skeletor! Now that I have control of Honda’s account, no one is safe! Muaha! #Skeletakeover pic.twitter.com/7DCH2aw9lh

— Honda (@Honda) December 1, 2014

03/12/2014  |  Full story...

For the launch of the new Mercedes A-class, Mercedes wanted to appeal to a younger generation of drivers in the UK. This case study looks at how the car maker moved away from a traditionally heavy focus on TV and outdoor advertising to include social and mobile channels in its marketing mix. The #YOUDRIVE campaign combined social media and TV advertising by creating an exciting story told over three TV adverts where social media was used to decide the outcome of the story.

02/12/2014  |  Full story...

Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. In 2014 the ad returned… with a digital twist. Launched on YouTube on October 1st 2014, the reboot of '80s campaign "The Legend," has already generated piled up more than 12 million views in a month.

06/11/2014  |  Full story...

In January 2014 Land Rover launched a new Range Rover Sport. Realising a regular print ad didn’t have the capability to show the cars diversity, Land Rover decided to put the reader in the driving seat by publishing a multi-sensory print out to show the versatility, power and speed of the car. This case study looks at how the car maker used augmented reality to become one of the most successful Blippar apps yet.

05/11/2014  |  Full story...

In October 2014, Lexus became one of the first brands to use Oculus Rift virtual reality technology to promote its new NX car model. Teaming up with agency Amaze, the campaign provides and interactive consumer buying experience using Oculus Rift (OR) technology and the new DK2 headsets.

View the experience in action here:

23/10/2014  |  Full story...

In German, Volkswagen literally translates as "People's Car". To boost its brand in one if the largest and most competitive markets, the car maker started a novel social media campaign in China that let people create and vote for their favourite car designs. This case study looks at how Volkswagen managed to generate 33 million website visits and over 200,000 car designs, extending a year-long campaign into a long running project.

05/09/2014  |  Full story...