Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 43 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

02/07/2019  |  Full story...

Sunsilk wanted to stand out from the cluttered shampoo market in Vietnam with a new campaign targeting young women in their twenties.

13/02/2018  |  Full story...

Running ads in Instagram Stories in addition to mobile video ads in Instagram and Facebook News Feed helped the skincare brand SK-II achieve an incremental 13-points of ad recall.

11/10/2017  |  Full story...

Nike created a high-tech running track over a city block in Manila, Philippines, during the 2016 Olympic Games, where runners could engage in a virtual race against avatars of themselves.

NIKE “Unlimited Stadium” from PrettyGreen on Vimeo.

06/09/2017  |  Full story...

The mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm. This case study looks at how the app allowed men to test fertility from the comfort of their own home.

06/07/2017  |  Full story...

Snack food company Teman Nabati reached new audiences with a followers campaign on Twitter. This case study looks at how the Indonesian brand beat its follower growth goals by 42%.

Jalan-jalan bareng orang terkasih, malam minggu gini enaknya jajan Nabati ;) pic.twitter.com/FdGW4riI5Z

— Teman Nabati (@TemanNabati) December 5, 2015

05/05/2016  |  Full story...

DBS Bank Asia used 3radical’s mobile gamification platform to reach credit card customers in Singapore, increasing app open rates have an increased by an astounding 31%.

05/05/2016  |  Full story...

KLM wanted to create a smarter customer service experience via WeChat to engage with customers in China. This case study looks at how the Dutch airline giant worked with Nexmo to create a more efficient customer service platform for the modern consumer.

28/04/2016  |  Full story...

To promote History Channel's newest survival reality TV show Alone, it created a regional campaign using the Oculus Rift as a medium to enhance the consumer brand experience and to give a taste of what it would be like being alone, in the wild. This case study looks at how the TV channel created buzz with a fitting use of new technology.

23/03/2016  |  Full story...

OPSM combined traditional and digital media, producing an engaging printed book and app ‘Penny the Pirate’ to highlight vision problems in children. This case study looks at how the Australian optical chain boosted sales 22% by making eye tests fun.

02/03/2016  |  Full story...

This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.

03/12/2015  |  Full story...

Uber’s top ten cities are no longer just in the US, four of the top ten are now in China, and if growth continues at the current rate China will overtake the US as Uber’s largest market. What’s most remarkable about Uber’s growth in China is the fact that it’s a tech company which collects customer data. Few companies of this nature have managed to succeed in China; other companies which collect customer data such as Amazon, Facebook, Google and Twitter have failed or are struggling to remain competitive.

10/09/2015  |  Full story...

Building a premium brand in China is a tricky task. But American Airlines took a long term approach to build quality content, developing a leading online resource for Chinese citizens traveling to America. This content marketing case study shows how, with a limited budget coupled with aggressive targets brands can get strong results.

09/09/2015  |  Full story...

The ‘Lucky iron Fish’ project aimed to tackle iron deficiency in Cambodia by encouraging people to cook with a block of iron in their saucepans. His case study looks at how the product and social media campaign improved the luck of 10,000 families in Cambodia.

01/07/2015  |  Full story...

Chinese fashion brand Me&City used Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. This case study shows how, with zero media investment and minimal paid media, the brand managed to sell out its product line in a fortnight.

19/05/2015  |  Full story...

Back in April 2012, AirAsia celebrated the launch into its most-anticipated Australian hub, Sydney. With little consumer awareness in this brand new and fiercely competitive market, they wanted to create a campaign that would develop brand awareness. This case study looks at how the airline brand created a Facebook competition that lets one lucky Facebook fan commandeer their very own AirAsia plane, growing its fan base 30% and generating a PR value of $1,627,593 in the process.

08/04/2015  |  Full story...

Less than 2% of the population in Indonesia have insurance. One of the reasons for the low penetration of insurance is a lack of understanding of insurance products. The insurance company AXA saw this as a unique opportunity to redefine insurance and created an online game to educate Indonesians on insurance products.

19/03/2015  |  Full story...

Nokia launched a real time marketing campaign in Mexico and Indonesia to take on Blackberry and demonstrate the limitations of the popular Blackberry handset compared to the Nokia ASHA 303.

Nokia: Qwerty Me-Indonesia from we are fallon on Vimeo.

19/03/2015  |  Full story...

Described as “the happiest 5K on the planet”, the Color Run is a unique race held in cities all over the world. It’s an untimed race in which thousands of participants are doused from head to toe in different colours at each kilometre, a hugely popular event in Indonesia. As one of the sponsors of the event Dulux used social media to amplify its brands association with the event.

19/03/2015  |  Full story...

Indonesia is one of the top markets of Facebook, providing a strong platform for Proctor and Gamble to relaunch one of its healthcare brands in the country. This case study looks at how Vicks created a ‘Superlike’ app to use the best social media content to their advantage- generating 7 times more engagement than the best brand pages in the country as a result.

17/03/2015  |  Full story...

How do you make a new fashion range stand out from the crowd in a saturated market? This case study looks at how clothes retailer Uniqlo made smart use of social media and a unique in-store event to boost awareness of its Ultra Stretch Jeans in Indonesia.

17/03/2015  |  Full story...

AXA's biggest challenge in Indonesia was to find ways to improve on the low awareness in the country of 240 million, which only had a 2% penetration level for insurance companies. This case study looks at how the insurance brand ditched ‘pushy’ sales tactics in favour of strong digital content on social and mobile platforms to create buzz around the brand.

17/03/2015  |  Full story...

How does a small luxury car rental business stand out from the crowd in a crowded market? This case study looks at how PT Wahana Indonesia Transport used Google AdWords to increase sales by 50% and expand its business.

12/03/2015  |  Full story...

Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy.

13/11/2014  |  Full story...

Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’. The ad has become the airline's most successful ever, getting close to 120,000 people viewing it online every hour and clocking up a record 16 million online views within a week of release.

29/10/2014  |  Full story...