Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 67 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

In 2012, Center Parcs partnered Maxymiser to develop a long-term customer experience optimisation strategy. It had two key objectives; to improve online conversion and encourage users to book earlier, and to prepare the way for the opening of the new village in Woburn. This case study shows how the company is using testing to cut down on risks while reacting more quickly by making real-time changes based on real-time data.

Brand: Center Parcs | Sector: Travel, Hospitality | Country: UK | Agency/Partner: Maxymiser | Objective: brand awareness, consideration and purchase | Format: Multivariate Testing, Analytics

10/09/2013  |  Full story...

FAGE UK hired Coupons.com to run a social couponing campaign to engage consumers via Facebook and drive product trial for its Fruyo range in Waitrose. This case study outlines how the yoghurt brand boosted Facebook fans 7% in just 2 weeks with social couponing.

Brand: Fage | Sector: FMCG, Food and Beverages | Country: UK | Agency/Partner: Coupons.com | Objective: brand awareness, consideration and purchase | Format: Social and mobile coupons, Facebook

10/09/2013  |  Full story...

Luxury Lingerie brand Tatu Couture hired agency Tonica to boost its profile and sales in the UK market. This case study looks at how the firm used targeted ads on Google, Facebook and their own properties to maximise reach while keeping costs down.

Brand: Tatu Couture | Sector: Luxury, Clothing | Country: UK | Partner/agency: Tonica | Objective: brand awareness, consideration and purchase | Format: search, social

09/08/2013  |  Full story...

In early 2012, TAG Heuer implemented DLG’s Search Engine Optimization (SEO) recommendations to boost its traffic from both branded (“TAG Heuer watches”) and generic (“luxury watches”) keywords. This case study shows how the luxury watch maker received over 500,000 visitors from non-branded searches (and saved £213,000 in paid search fees in the process).

Brand: TAG Heuer | Sector: Luxury | Country: Global | Partner/agency: Digital Luxury Group | Objective: brand awareness, consideration and purchase | Format: SEO, search

31/07/2013  |  Full story...

UK fashion retailer Boden worked with Experian to better understand the data that sits at the core of its online business and revamp the way they use it - both in digital and offline format. Through smart use of customer databases Boden improved its direct mail offering and found ways to beter target and segment its customer database.

Read the full case study here

Brand: Boen | Sector: Clothing, retail | Country: US | Partner/agency: Experian ChetahMail | Objective: brand awareness, consideration and purchase | Format: Email

10/07/2013  |  Full story...

The campaign allows cardholders to access curated dining, entertainment, travel and sport experiences. By collaborating with MasterCard and UM, Microsoft developed a Windows 8 in app solution designed to encourage consumers to tap into the Priceless website using their mobile devices. The unique experience leverages contextual data to ensure the Priceless offers are relevant and based on location, user input and the content within the app. Through the multi-touch ad unit, users can choose their customized Priceless Cities experience – before a full screen takeover allows for further exploration into their personal offers.

Brand: Mastercard | Sector: Finance | Country: US | Partner/agency: Microsoft/ UM | Objective: brand awareness, consideration and purchase | Format: Search, Bing

03/07/2013

P&G worked with eye-tracking technology firm Sticky to optimise its digital branding campaigns. This case study looks at how the consumer packaged goods giant saved up to 25% on some of its campaigns by ensuring the ads it paid for were seen by consumer online.

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Brand: P&G | Sector: FMCG, Food and Beverage | Country: UK | Agency/partner; Sticky, Eyetrackshop | Objective: brand awareness and favourability | Format: Media buying, Eye tracking, analytics|

06/06/2013  |  Full story...

At the start of the year, a leading specialist insurer approached performance marketing company Clash Group for help driving requests for quotes and sales of their small business insurance across the States. This case study looks at how the retargeting digital campaign drove 29,000 individuals to click on the ad over three months.

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Sector: Financial, Insurance | Country: US | Agency/partner: Clash Group | Objective: brand awareness and favourability | Format: Media buying, Display |

06/06/2013  |  Full story...

Social media’s ability to boost sales has come into question in March 2013, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact on brand sales. Revealed at Advertising Research Foundation's Re:think 2013 conference in New York, the study from Coca-Cola indicates that social media buzz has no measurable impact on short-term sales, but online display ads work.

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Brand: Coca-Cola | Sector: FMCG, Beverages | Country: US/ Global | Objective: Build brand enagagement, drive sales | Format: Facebook, Twitter, Social Media, YouTube, Video

04/04/2013  |  Full story...

Domestic hunger charity Feeding America looked to share their web site content on Twitter to maximize traffic back to their website. The charity targeted audiences who often tweeted about topics very similar to Feeding America's site content. As a result of tweeting about trending topics recommended by the BrightEdge, and tweeting about specific topics (including specific web pages) in those tweets, Feeding America yielded 2.5 times the average traffic levels per post relative to similar Tweets made in the same period.

20/12/2012  |  Full story...

Photo printer Tiny Prints aligned its Twitter strategy with its organic search strategy, in a bid to boost search engine rankings with greater engagement using Twitter. Using the Bright Edge platform, the firm measured and tracked the influence that Tweets had on organic search rankings. saw a 47% increase in organic search rankings on "long-tail" keywords and URLs that were popular and engaging on Twitter. The gains occurred as follower engagement on those pages and keywords grew 300% over a month-long focused campaign that aligned Tweets with their content strategy.

20/12/2012  |  Full story...

As the controversial EU cookie law came into effect last weekend, Channel 4 managed to communicate the idea of collecting user data as part of a positive brand message, with a little help from comedian Alan Carr. The ‘Viewer Promise’ email and video campaign drew upon the broadcaster’s 2011 data strategy 2011 to give viewers a more personalised experience, which helped it amass a database of 2 million viewer profiles.

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Brand: Channel 4 | Media: Video, email | Country: UK | Sector: TV| Format: Email, Video

14/09/2012  |  Full story...

In early 2010, Unilever launched a campaign on Facebook to distribute samples of its new Marmite Cereal Bar and to drive awareness of the new product. This case study shows how the brand used the Facebook Ad Units format to create buzz, generating 22m impressions and distributing 33,000 samples to its target audience of mums and young adults.

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Brand: Unilever Marmite |Media: Facebook | Country: UK |Sector: Food & Beverages| Agency: Mindshare | Format: Facebook Ad Unit

14/05/2012  |  Full story...

1upsearch, a digital marketing agency based in Bedford, UK, needed a powerful website analysis tool to help drive ROI for their customers. To achieve this goal they set up Google Website Optimiser experiments. This allowed them to run tests on websites of different shapes and sizes, with Website Optimiser consistently providing the insight to make the website better. Following the experiments 1upsearch implemented the winning site variations. The result has been clear, as the agency achieved a 20% improvement in conversions for one their largest clients.

Download the case study: 1upSearch - Google Website Optimisation | Google Website Optimiser | 1upSearch

26/04/2010

Kellogg's wanted to lift their marketing message into the lifestyle space and align themselves deeply with the values and experiences of their target consumers. They stepped above simple advertising campaigns to create a fitness platform they could own and a marketing initiative that would be integrated across many channels

Download the case study: Kellogg's Special K Map My Fitness

26/06/2009

The TV Licensing website was a crucial channel for its customer communication. RedEye was hired to tell how many, when and why customers visit the website, and also how many hits a website receives and when. It can also track the journey customers take through the webpages. RedEye data can also tell how many new customers are coming to the site, allowing understanding of growth and also how many are making a repeat visit. This information will feed back into improvements in customer retention.

Download TVL case study | Ask your Tutor for more insights | Submit your own case studies

01/08/2007

Supermarket chain Asda wanted to check that delivery schedules are equally distributed across their stores to ensure they were maximising ability to deliver and meet their customer’s expectations. There has been a significant rise in the number of households doing their shopping online. Competition for customers is especially fierce in home shopping online. Unlike offline, where a customer often shops at the supermarket most convenient for them, online shopping is more vulnerable and if a supermarket isn’t delivering, they are only one click away from being replaced.

Download Asda case study | Ask your Tutor for more insights | Submit your own case studies

30/07/2007