Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 17 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

02/07/2019  |  Full story...

Unilever margarine brand Rama used Facebook for the first time for a campaign to relaunch its brand in South Africa, and successfully increased ad recall by 20 points.

07/03/2018  |  Full story...

When you own multiple brands across a diverse area such as the Middle east, it can be difficult to manage campaigns efficiently. This case study looks at how Mondelez MENA worked with DoubleClick's programmatic solution to consolidate their digital media branding activities.

05/01/2018  |  Full story...

Unilever worked with Google to create a highly targeted YouTube campaign for its Omo detergent brand to the Gulf region. This case study looks at how the campaign reached 16.4 million unique users.

05/01/2018  |  Full story...

In "The Line-Up Song," Coca-Cola modernised a nursery rhyme to help Egyptians learn the names of players on its national soccer team just ahead of the African Cup of Nations.

04/08/2017  |  Full story...

Brandtone partnered with beer brand Tusker to create the first mobile campaign of its kind to engage Kenyan consumers through mobile to help drive sales, increase brand loyalty and build an opt-in database of consumers who could be communicated with into the future.

10/04/2017  |  Full story...

Nescafe enjoyed a huge boost in awareness through a video-led campaign that encouraged Egyptians to reconnect with old friends over a cup of coffee.

25/08/2016  |  Full story...

Using a Facebook direct response campaign to help relaunch its popular jam range, the Middle Eastern food company exceeded its reach targets 5 times over.

04/02/2016  |  Full story...

South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a stated purpose of unlocking human potential – was in a good place to make it happen.

23/09/2015  |  Full story...

In 2014, Nigeria’s largest shopping website, Konga worked with agency 7thingsmedia to grow their business through innovative mobile, display, paid and organic search campaigns. This case study looks at how the firm enjoyed a huge revenue boost.

01/05/2015  |  Full story...

To mark Valentine’s Day, Savanna Beer turned to Facebook to let fans hire ‘Savanagram’ personal messages for their loved ones. The campaign grew the beer brands social media base and reached over 20 million people.

01/05/2015  |  Full story...

The unstoppable growth of mobile is changing how people engage in everyday tasks such as shopping, banking, learning, work, entertainment and even health care. In developing countries, mobile money has become a phenomenon, but success has relied on mobile operators and banks acting as collaborators, not competitors. This case study looks at how mobile network Airtel and the Equity Bank of Kenya formed a successful partnership that helped propel mobile money accounts into the mainstream across large parts of Africa.

30/01/2015  |  Full story...

While many customers in the US are only just getting used to Apple Pay, mobile money services such as Vodafone’s M-Pesa have been flourishing in Africa for years. M-Pesa (‘M’ for mobile and ‘Pesa’ is Swahili for money) is a mobile phone based money transfer and micro-financing service which launched in African markets in 2007. By 2010, M-Pesa was the most successful mobile phone based financial service in the developing world and it is the African continent which has become the world leader in the adoption of this platform.

30/01/2015  |  Full story...

Targeting feature phone users in South Africa, Unilever's laundry detergent brand OMO enforced its ‘Dirt is Good’ message to engage mums, while driving loyalty in a category where price is the main factor of purchase. To reach busy mums, OMO increased brand engagement by going beyond a simple text-and-win mobile campaign to offer rewards for repeat purchases. Using SMS campaigns to drive mobile loyalty, the opt-in consumers received special messages, offers, surveys, and other news via SMS, building an ongoing communication with the brand. Monthly reminders helped drive repeat purchases by 60 percent, and active opt-in rates of 85 percent demonstrated the value consumers gained from the new OMO loyalty program.

02/06/2014  |  Full story...

This social media campaign from Cape Town Tourism invited users to take a virtual tour of the South African city, getting 350,000 highly engaged users and a 118% rise in bookings in the process. As it was impossible to send everyone to Cape Town, Ogilvy decided to send their Facebook profiles instead. During the four-month-long campaign 8,212 people played the Facebook game. Players of the game came from South Africa, the UK, USA, India, and Germany - by order of participants.

More on this case study…
Brand: Cape Town Tourism | Sector: Travel, Tourism | Country: South Africa | Objective: Build brand engagement, drive sales | Format: Social Media, Video Facebook, YouTube | Agency/ Partner: Ogily

07/03/2013  |  Full story...

This iPad app from South African vodka brand Skyy makes data capture fun for the consumer, with an entertaining cocktail mixer game. Skyy realised that no-one likes form filling when it comes to registering interest with brands, so the created an iPad game to capture data in an engaging way. The firm created the app and sent promoters to bars with iPads. Beyond boosting sales, the firm claimed the app captured data to boost long term loyalty.

More on this case study…
Brand: Skyy | Country: South Africa | Sector: FMCG Drinks | Objective: build brand engagement | Format: iPad App

11/10/2012  |  Full story...

To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer and ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. The campaign matched the new Toyota Etios tagline, “Here to make you smile”, promoting a positive brand message and putting the car across as a fun machine to drive.

YouTube case study

More on this Case study …
Brand: Toyota | Country: South Africa | Agency: HelloComputer, ThingKing | Sector: Retail, Automotive | Format: Twitter,Mobile, social media

21/09/2012  |  Full story...