Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 139 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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This prototype created by BMB fuses the hip and edgy brand identity of All Saints clothing with the beautiful aesthetics of a traditional fashion shoot or TV spot. Within the Windows 8 app, the user is presented with a range of different perspectives on a decadent, Byzantine banqueting scene. On clicking, a full screen window opens up with 180 degree scrolling screen that reveals all of the bohemian guests – including artists and musicians – modelling items from the latest All Saints clothing range. The scene juxtaposes elegant photography in the foreground with a dark, lush background, oozing chic and style. For added cool, the sound effects follow the scrolling screen, moving from the left earphone to the right and vice-versa inline with the ad’s motion. ‘Hot spots’ – represented by All Saints’ skull logo – encourage deeper exploration and a path to purchase.

Brand: All Saints | Sector: Clothing | Country: US | Partner/agency: Microsoft/ BMB | Objective: brand awareness, consideration and purchase | Format: Windows 8, Mobile

Agency: BMB
Brand: All Saints
Publisher: Vice

03/07/2013

The campaign allows cardholders to access curated dining, entertainment, travel and sport experiences. By collaborating with MasterCard and UM, Microsoft developed a Windows 8 in app solution designed to encourage consumers to tap into the Priceless website using their mobile devices. The unique experience leverages contextual data to ensure the Priceless offers are relevant and based on location, user input and the content within the app. Through the multi-touch ad unit, users can choose their customized Priceless Cities experience – before a full screen takeover allows for further exploration into their personal offers.

Brand: Mastercard | Sector: Finance | Country: US | Partner/agency: Microsoft/ UM | Objective: brand awareness, consideration and purchase | Format: Search, Bing

03/07/2013

P&G worked with eye-tracking technology firm Sticky to optimise its digital branding campaigns. This case study looks at how the consumer packaged goods giant saved up to 25% on some of its campaigns by ensuring the ads it paid for were seen by consumer online.

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Brand: P&G | Sector: FMCG, Food and Beverage | Country: UK | Agency/partner; Sticky, Eyetrackshop | Objective: brand awareness and favourability | Format: Media buying, Eye tracking, analytics|

06/06/2013  |  Full story...

Airbus used BBC campaign to create awareness of the Airbus A380. The campaign had a one-day global takeover of key sections on bbc.com was to maximise the impact of Airbus’ advertising budget and maximising the opportunity represented by the Dubai Airshow. The online advertising campaign on bbc.com delivered 25 million page impressions in just 24 hour, helping to create brand awareness and favourability.

Digital marketing case study (PDF)

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Brand: Airbus| Sector: Travel & Tourism | Objective: brand awareness and favourability | Format: BBC Banner ads |

24/05/2013

Volkswagen used YouTube video ads in a smart and fun way to create curiosity amongst viewers and lead them to engage with the brand. The ad was short and fast that the viewer could not skip and would be curious to know more about the advert. This was supported with an InVideo banner redirecting the viewer to the new Golf GTI’s website. The YouTube 5 second wait to skip ad turned around as a benefit by the brand and created the fastest ad on YouTube to create curiosity.

Watch the video case study below:

Volkswagen Golf GTI - "Click if you can" case from DDB España on Vimeo.

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Brand: Volkswagen| Sector: Automobile | Objective: build brand engagement | Format: YouTube advertising | Agency: DDB Spain

16/05/2013

Days Inn used location based targeted ads to increase room stay across their 60 plus hotels nationwide and continue with their innovative mobile marketing strategy. Days Inn Business Alliance Hotels, part of the Wyndham Hotel Group, used search-based location targeted advertising via the mobile application. Any user searching for specific hotel, accommodation or related keywords was able to view a Days Inn advertisement for 15% off a 2 night stay. After the user clicked on the ad, they were taken to a banner ad that provided a click to call or click to web to make a reservation. The campaign received over 5% click through rate and 13% click to call as well as 16% click to web. In 2 weeks, Days Inn was able to book 36 rooms across the country resulting in over $2,000 worth of revenue.

Mobile marketing case study

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Brand: Days Inn| Sector: Travel & Tourism | Objective: increase bookings| Format: Mobile marketing| Agency: Ping Mobile & Multiplied Media

16/05/2013

Online advertising is soaring worldwide, but some formats work better than others to get the message across to consumers. This US-based infographic from InsightsOne looks at those ads that cause the most irritation- and the negative impact on the brands behind them.

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Brand: Insights One | Objective: Build brand engagment, drive sales | Format: Email, Social Media, Display Advertising

03/05/2013  |  Full story...

Mobile content entertainment company, Mobster was seeking new ways to boost mobile profitability and to increase the number of new subscribers for its mobile apps. It engaged ad network DMG (DSNR Media Group) to drive improved performance for online advertising in the Dutch market. This case study shows how the optimised ad targeting resulted in a 194% increase in conversions.

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Brand: Mobster | Sector: Mobile | Country: UK | Agency/partner: DMG | Objective: Build brand enagagment, drive sales | Format: Mobile ads

03/05/2013  |  Full story...

Re-targeting customers who have abandoned online shopping baskets has proven lucrative in recent years- with mobile email offering a new channel for conversion. This case study, from Affiliate Window, looks at how email re-targeting sales are being generated by mobile handsets.

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Brand: Ve Interactive | Sector: Publishing | Country: US/ Global | Objective: Build brand enagagement, drive sales | Agency/ partner: Affiliate Window | Format: Mobile, email

25/04/2013  |  Full story...

Salvatore Ferragamo used BBC online advertising to attract and engage at the launch of the new shoes range. The luxury brand for men reached out to its consumer with banner ads on BBC.com, at the weather and travel sections. They also used behavioural targeting aimed at socially-conscious audience interested in Science, Environment & Energy and Fashion & Luxury. The campaign resulted in 103% uplift in brand favourability from those who saw the ads on bbc.com compared with those who hadn’t seen any advertising. 86% of respondents who had seen the ads on bbc.com were familiar with the Ferragamo brand, an uplift of 62% from those who had not seen any advertising.

Digital marketing case study (PDF)

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Brand: Salvatore Ferragamo | Sector: Consumer Goods | Objective: brand awareness and favourability | Format: BBC Banner ads |

04/04/2013  |  Full story...

L’Oreal used BBC banner ads on the Sports and News pages of bbc.com to leverage the brand’s sponsorship of the Melbourne Grand Prix alongside BBC coverage of the event. The campaign was targeted to male over 30 years and with BB was the right channel selection with the audience average age of 40 in Asia Pacific. The purpose of the campaign was to raise awareness of L’Oréal’s Melbourne Grand Prix sponsorship and drive traffic to the L’Oréal MenExpert site.

Digital marketing case study (PDF)

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Brand: L’Oreal| Sector: Consumer Goods | Objective: brand awareness | Format: Banners ads |
http://advertising.bbcworldwide.com/home/casestudies/compendium/l'oreal

04/04/2013  |  Full story...

Facebook advertising company Nanigans ran a Facebook mobile campaign for an e-commerce app developer during the holidays, moving the app’s rank in the Apple Store from 253rd to 5th in its category, with the use of Facebook’s mobile app install ads. The ads got an average clickthrough rate of 0.74 percent, reaching as high as 1.5 percent in core segments. The campaign cost $325,000, with daily spend surpassing $90,000 on multiple days. As a result of Nanigans’ campaign, the ecommerce app acquired more than 24,300 new installs in 10 days, with some days reaching more than 4,500 installs.

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Brand: Nanigans | Sector: Facebook | Country: US/ Global | Objective: Build brand enagagement, drive sales | Format: Facebook, Mobile, App, Gaming

26/03/2013  |  Full story...

Adidas ran this mobile campaign to promote its latest football boots. Mullen’s mediahub worked with Millennial Media to target users across multiple mobile platforms, inviting them to the Adidas’ “Light You Up” promotional light show. To cap off the event, footballer Lionel Messi joined everyone at New York City’s Penn Station. This is a great example of how location based targeting can be used with mobile video to reach local users with relative and time sensitive messages in order to drive foot traffic to an event. Banner ads engaged nearby users to click through to the landing page to see event information.

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Brand: Adidas | Sector: Sport, Clothing | Country: US | Objective: Build brand enagagement, drive sales | Agency/ Partner: Millenial Media | Format: Video, Live Event, Display Advertising, Outdoor

26/03/2013  |  Full story...

As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren't always reliable. The banner with an opinion on everything made one message clear: an educated opinion is based on fact. The banner had a 33% engagement rate and the newspaper increased its subscriptions by 1.6% as a result.

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Brand: Khaleej Times | Sector: Newspaper | Country: UAE | Objective: Build brand engagement, drive subscriptions | Format: Display advertising | Agency/ Partner: TBWA/RAAD Dubai

07/03/2013  |  Full story...

To promote its latest console game, Steel Battalion, Capcom used an expandable banner campaign that gave gamer a sneak peek of the game. Using the Say Media AdFrames format, the campaign exceeded engagement benchmarks by providing an immersive experience that emulated the game’s high quality graphics.

Link to creative

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Brand: Capcom | Sector: Gaming | Country: UK | Objective: Build brand engagement, drive sales | Format: Display advertising | Agency/ Partner: Mindshare/ Say Media

01/03/2013  |  Full story...

Ahead of the Christmas rush, Littlewoods used mobile affiliate tracking to boost sales from publishing sites linking to their mobile-optimised store. The results spoke for themselves, with a rise in mobile customers spending more than their desktop counterparts.

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Brand: Littlewoods | Sector: Retail | Country: UK | Objective: Build brand engagement, drive sales | Format: Affiliate marketing , display advertisign, mobile marketing, behavioral targeting | Agency/ Partner: Affiliate Window |

01/03/2013  |  Full story...

Alfa Romeo used Skype to promote its new ‘Supermini’ car, using targeted ads when users were consulting trusted friends and family. This case study looks at how the car maker used a combination of homepage takeovers and ‘conversation’ ads to increase brand awareness over 20% and generate clicks of over 50%.

Digital marketing case study

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Brand: Alfa Romeo | Sector: Automotive | Country: US | Objective: Build brand engagement | Format: Skype, Display ads |

25/02/2013  |  Full story...

A 35 minute power outage on the pitch at this year's Super Bowl XLVII led to a surge in traffic on social media. The showdown between the Baltimore Ravens and the San Francisco 49ers was shut down for 35 minutes when half of the lights in the New Orleans Superdome went out. The resulting confusion led to a surge in traffic on social media sites talking about what became known online as "the blackout bowl." Advertisers were quick to capitalise on the sudden ad space opportunity. Within four minutes of the outage, advertisers had sent out their first tweets 'newsjacking' the event with their own branded take on the story.

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Brand: Oreo, Tide, Audi | Sector: FMCG, Food and Beverage, Automotive, Household goods | Country: US | Objective: Build brand engagement | Format: Twitter, Social Media |

14/02/2013  |  Full story...

Last year, the Royal National Institute for the Blind ran an email campaign that cleverly played with email conventions to challenge readers to empathise with blind or partially sighted people. This case study looks at how they managed to get a 24% click through rate with a simple but effective email.

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Brand: RNIB | Sector: Charity | Coutry: UK | Objective: Build brand engagement | Agency: Elvis | Format: Email |

06/02/2013  |  Full story...

Converse, the global footwear brand, took a novel and innovative way to connect with their teenage audience online. They took the Google paid search channel and turned an advertising space into a game experience. Rather than trying to capture the attention of their audience in the search channel through the normal way - of bidding against other brands on popular search terms - they decided to do the opposite. Converse identified peaking search terms via Google Zeitgeist and then bid against these low competition low cost phrases. Instead of presenting the viewer with an ad – they started a dialogue through the ad copy and dozens of interconnected microsites that engaged the viewer in a deeper content rich experience. Not only did this engage the audience in a total unexpected way – but also still helped drive large volumes of traffic to converse.com

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Brand: Converse | Country: USA | | Sector: FMCG, Clothing, Sports | Format: Search, Google

06/12/2012

Back in March 2012, a YouTube video of Swedish magicians promoting Stockholm using iPads and trickery took the internet world by storm, leaving audiences baffled and event organisers beaming. This ‘iPad magic’ campaign was created to promote Stockholm as a business centre. Since being posted to YouTube in March, on Friday, the clip has been viewed over 3m times.
This convention also made Scandinavian headlines after Swedish representatives placed banners and advertising with the slogan "Stockholm: The Capital of Scandinavia", outraging Norwegians and Danes who were also at the event.

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Brand: Stockholm Business | Country: Sweden/ France | Sector: Travel | Format: Video, Live event, YouTube

02/12/2012  |  Full story...

Viral video ad campaign superstars like Evian’s Roller Babies show they’ve got the power to spread marketing messages globally with a huge return on investment. This case study shows how Evian’s YouTube campaign became the most viewed online video advertisement. One of the first YouTube-exclusive ad campaigns, Evian’s record breaking viral video, Roller Babies, set the way for a new strategy of seeding content, testing creative, and building on a global brand. Launched as a web-centric ad campaign, Roller Babies quickly became a viral tour-de-force. It was so successful that in 2009 the Guinness Book of World Records officially declared Roller Babies as the most viewed online ad.

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Brand: Evian | Media: YouTube | Country: Global | Sector: FMCG Drinks | Objective: awareness | Agency: BETC Euro RSCG & Unruly | Format: YouTube online ad

20/11/2012  |  Full story...

TopCashBack set digital marketing agency SiteVisibility the task of increasing its search rankings and overall brand awareness using SEO and linkbuilding methods. This case study shows how by the summer, the loyalty rewards site gained 51.8% in organic website traffic and doubled its monthly average ROI.

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Brand: TopCashBack | Country: UK | Agency: SiteVisibillity | Sector: Finance | Format: Search, SEO

19/11/2012  |  Full story...

This summer saw Channel 4 run its ‘Superhuman’ campaign to promote the London Paralympic games. Working with Mediasyndicator, the online element of the promotion attracted more than 150,000 interactions. As part of Channel 4’s ‘Meet the Superhumans’ online Paralympics advertising campaign, deployed in partnership with digital advertising specialists, Mediasyndicator, also captured the attention of online audiences – with results revealing the campaign achieved over 150,000 interactions.

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Brand: Channel 4 | Country: UK Sector: Broadcast | Objective: build brand engagement | Agency: Mediasyndicator, | Format: Video, display

11/10/2012  |  Full story...

Ahead of an annual Beauty Queen pageant held on International Women's Day, Dove created a social media campaign entitled "Beauty Does Not Have Just One Queen." This case study looks at how, with one outdoor billboard and a highly targeted Facebook app, the brand created a huge amount of online engagement and 23,000 new Facebook fans.

The campaign, for the Unilever-owned cosmetic and toiletry brand, used a Facebook application that was connected to a digital billboard in the heart of Tel Aviv. Women uploaded a picture of themselves using the app, and their portrait was then screened on the billboard with the caption "Beauty Does Not Have Just One Queen".

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Brand: Dove |Media: OOH, Facebook videos | Country: Israel |Sector: FMCG | Agency: McCann Erickson | Format: Facebook App, TV spot

14/05/2012  |  Full story...