Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 139 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

The makers of a digital highlighter achieved a 12.9X return on ad spend after testing multiple Facebook ad formats in a series of campaigns to identify the most effective ways of reaching prospective customers and driving sales.

23/09/2019  |  Full story...

To improve gender equality in all cars, Forsman & Bodenfors launched a global campaign called The EVA Initiative together with Volvo Cars, in which 40 years of research was shared with the world, winning the Cannes Lion Grand Prix for Creative Strategy in 2019.

04/07/2019  |  Full story...

Nike’s latest Air Max launch, created by AKQA, transformed graffiti walls into Nike stores, winning the Media Grand Prix at this year’s Cannes Lions International Festival of Creativity.

04/07/2019  |  Full story...

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

02/07/2019  |  Full story...

Developed in partnership with the accessibility community, the Xbox Adaptive Controller enables gamers to customise their controller set-up in a manner that works best for them. The campaign won a prestigious Cannes Lions award.

02/07/2019  |  Full story...

Clothing retailer Carlings won the top prize in the Digital Craft category at Cannes Lions, for its ‘adDress the Future’ campaign that lets fashionistas show off their clothing designs without harming the environment.

02/07/2019  |  Full story...

Premium brand DS Automobiles worked with Bing Ads and using Remarketing in Paid Search to drive leads up and costs down.

16/04/2018  |  Full story...

Mail-order cosmetic company Birchbox used Canvas ads in Instagram Stories to create a smooth audience journey from inspiration to action.

13/04/2018  |  Full story...

OGX tailored its marketing campaigns to reach a larger global audience and quickly optimise local campaigns. This case study looks at how the haircare brand reached over 60% of millennial women in the US, UK, Australia, Germany and Canada.

13/04/2018  |  Full story...

To raise awareness of its yoghurt brand Activia in Italy, Danone used ads in Instagram Stories, reaching 3 million people and increasing purchase intent among its target audience.

13/04/2018  |  Full story...

With bids for channel and device-attribution attributed values in AdWords, HelloFresh managed to increase conversions by 10%. At the same time, the cost per capita (CPA) was reduced by 6%. Overall, HelloFresh gained a better understanding of the entire customer journey, which is used to optimise budgets, bids, and keywords.

10/04/2018  |  Full story...

Santander partnered with Google to become the first European finance brand to use YouTube’s latest targeting options in an innovative approach to launching its new brand positioning.

15/03/2018  |  Full story...

DoubleClick helped L’Oreal to understand the entire customer journey across all publishers and channels

15/03/2018  |  Full story...

Pizza maker DiGiorno followed Instagram best practices to develop a teaser video ad and Instagram Story that would encourage people to enjoy its pizza for their next get-together, resulting in an impressive lift in purchase intent.

04/01/2018  |  Full story...

In November 2016, IKEA launched the “Retail Therapy” ad campaign created by the Swedish advertising agency Åkestam Holst, which renamed Ikea products after commonly searched relationship problems in Sweden. This case study looks at how search can drive product discovery by incorporating an SEO perspective into product naming – while bringing a smile on people’s faces.

IKEA RETAIL THERAPY from Ourwork on Vimeo.

03/01/2018  |  Full story...

Danish supermarket Bilka used Facebook’s store visits ad objective to encourage people to shop at its multiple stores, helping to drive 45,000 store visits.

02/01/2018  |  Full story...

Danish jewellery company Pandora used Facebook’s automatic placement options to create a Christmas video ad series that lifted online sales by over 60%.

02/01/2018  |  Full story...

Beauty brand Neutrogena used shopping basket data to identify competitor products loyal customers were already buying that were within their own range.

29/11/2017  |  Full story...

Candy Crush-owner King tested a new advertising platform with Double Click to boost in-app ads. This case study looks at how FMCG giant Nestle created a ‘value exchange’ within mobile games to get player’s attention.

06/11/2017  |  Full story...

Italy’s UBI Banca captured millennials’ attention when it promoted its instalment credit card using ads in Instagram Stories, resulting in more than 300 direct enquiries in 3 weeks.

11/10/2017  |  Full story...

Vodafone worked with Bing to help the telecoms brand drive innovation, improve their search strategy and increase customer acquisition. This case study looks at how the mobile network got 20% increase in its click-through rate and saw a 27% reduction in its cost per click year on year.

05/10/2017  |  Full story...

To celebrate All Hallows’ Eve, Adobe hosted a little murder mystery challenge for Photoshop users on its Photoshop Facebook page. This case study looks at how the campaign resulted in over 4.8 million impressions and 22k Photoshop downloads of the game.

Adobe Photoshop: Murder Mystery Case Study (full edit) from Edelman West on Vimeo.

03/10/2017  |  Full story...

In September 2017, Amazon mistakenly sent out some very confusing emails, telling a large number of customers that someone had bought an item off their baby registry. This case study looks at how even the largest digital giants can make glaring customer data errors.

29/09/2017  |  Full story...

Men’s footwear brand, Boxfresh worked with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.

04/09/2017  |  Full story...

Cheapflights launched an image-based search function, Drag, Drop and Go for people wanting to find flights for worldwide events. This case study looks at how the travel site got a 95% clickthrough rate to the site with a quirky interactive banner search campaign

08/08/2017  |  Full story...