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Agency: RedEye | Client: AA | Sector: Automotive | Objective: Customer acquisition | Format: Targeted email campaign

Thousands of users take out car insurance quotes on the AA website every single day but despite registering online for a quote, only a small proportion of these potential customers immediately purchase. The AA wanted to be able to identify these visitors, and communicate a timely, targeted message to them, encouraging them to return to the site and buy online. The AA saw a dramatic improvement in their online customer conversion rate.

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31/07/2007

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