With Bud Light’s redesign and new visual identity out in-market, the party was on, and Snapchatters were invited.
Case study summary
• Tailored video advertising to best fit Snap Ads’ creative standards.
• Ran a 21+ takeover of Snapchat’s SXSW Live Story.
• Extend the campaign by placing additional Snap Ads in contextually relevant Discover channels.
The challenge
Bud Light wanted to increase awareness of Bud Light’s modern, bold new look, reaching a large and engaged audience, age 21 and older.At SXSW festival the brand could align itself with a large event closely followed by millennials.
The solution
To kick off the campaign, Bud Light took over Snapchat’s SXSW Live Story, securing full share of voice for the highly followed tentpole.
Bud Light also ran Snap Ads in several contextually relevant Discover channels to extend their reach and cement their message.
The results
Bud Light’s Snap Ads campaign garnered over nine million views and significantly increased brand metrics like awareness and purchase intent — particularly among fans of competitors’ beers.
Producing a 14% lift in purchase intent, Snapchat proved to be the perfect place for Bud Light to share their message and drive results while doing it
