In less than a month, a candle firm managed to boost its search ads return on investment by a whopping 1002% on Bing Ads through smart keyword marketing. This case study looks at the secret to Diamond Candles' success.
Case study summary
• Candle retailer wanted to get more value for money from search ads
• Used ‘Sitelink Extensions’ and branded campaigns, breaking out smaller ad groups that had a specific base of keywords.
• Bing Ads delivered a return on investment of 1002 percent, which was higher than Google AdWords by 11.6%
The challenge
Retail company Diamond Candles employed digital marketing agency Clever Zebo to bring more searchers to its website and make its search advertising campaigns more efficient.
The solution
Clever Zebo found great success for Diamond Candles with Sitelink Extensions and branded campaigns. This included breaking out smaller ad groups that had a specific base of keywords. Clever Zebo was also impressed with the level of responsive account support from the Bing Ads team.
The results
In just a month’s time, Bing Ads delivered a return on investment of 1002 percent, which was higher than Google AdWords by 11.6 percent. 14 percent of the acquisitions for Diamond Candles are now coming from the Bing Network.
Clever Zebo also found that searchers on the Bing Network have the lowest bounce rate, highest amount of pages visited per session, and highest average session duration, compared to other search engines. “We are very happy with the campaign results and want to keep testing to improve the campaign even further,” says Clever Zebo co-founder, Igor Belogolovsky.
