In a social experiment, Lotus Bakeries paired random people up for coffee meetings. This case study looks at how the ad achieved a 54% growth in Facebook fans with a 92% increase in brand interations.
People in Spain were invited to take part via a Facebook app, booking a time when they could have a ‘blind date’ over a cup of coffee.
Lotus Bakeries wanted to show that coffee enjoyed with their biscuit is just the beginning of great conversations.
Bloggers and social media e-celebs tried it out and soon so did other people connected to facebook and who knew that free biscuits and coffee would bring people together.
RESULTS
The ad, created by Peanuts&Monkeys, Madrid, achieved a 54% growth in Facebook fans with a 92% increase in brand interations.
