Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic crocodile hidden in a series of five short videos. The competition runs for two months with a 10 second video to be shared every two weeks.
The videos for the campaign will illustrate various sports such as tennis, golf, skateboarding, slackline and rollerblading, in line with Lacoste’s brand signature: Life is a Beautiful Sport.
