To promote its Shreddies cereal brand, Nestle UK launched a PlayCaptcha+ campaign to raise awareness and increase viewership of two short videos in the 'Great British Nana Holiday' series.Campaign results reported that 80% of users viewed 5 seconds or more of the video ads and the format worked well on mobile, with 61% of interactions occurring on tablet platforms.
The platform has already been used by numerous other brands including Unilever’s Persil and Pot Noodle.
Howard Kingston, CMO Future Ad Labs, said: “By combining a quick and easy interaction that triggers a video experience, fun-loving brand Shreddies turned passive audiences into actively engaged consumers, guaranteeing instant brand recognition and greater (better!) engagement with target audiences.’
View a sample of the Shreddies game here.
