To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men on a blind date with a lady (played by an actress) who has really bad dandruff. The campaign has attracted over 500,000 YouTube views so far, and has been featured in local media, including a talk show.
Brand: Head & Shoulders Sector: FMCG, Health and Beauty | Agency/Partner: Saatchi & Saatchi | Country: Philippines | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral
As they sit with the girl discussing her day, she flicks her hair constantly, sending the "dandruff" over food, drinks and onto the floor.
As the situation escalates, rather than running a mile most of the men are actually quite helpful and tactful in their responses before the trick is revealed (they were rewarded with real blind dates after the stunt).
Agency Saatchi & Saatchi created the commercial for the Procter and Gamble brand, and is encouraging people to share it with the Twitter hashtag #FlakerDate.
