To keep up with the US tradition of toilet papering your house on Halloween, snack brand Cheetos teamed with Google maps and Street View to recreate the experience online (without risking vandalism charges). The app works by letting users enter a chosen address and creating a toilet paper "bombing" experience using Google Earth and Google Streetview. Users can then share the results via social media. Of course, the site has to come with a warning that Cheetos doesn't condone actual toilet-papering... only the digital kind.
Brand: Cheetos, Frito-Lays | Sector: FMCG, Food and Beverages | Country: US | Partner/agency: Goodby, Silverstein & Partners | Objective: brand awareness, consideration and purchase | Format: YouTube, Social Media, Video, Google Maps
The brand, owned by Frito-Lay, a subsidiary of PepsiCo, worked with Google to create an app that will make it possible to toilet paper everything.
The app, called Project T.P., created by agency Goodby, Silverstein & Partners, lets the user team up with Cheetos mascot Chester Cheetah to cover practically any location (such as a user’s school, office, worst enemy's house -- or, as in this video, the inside of the Metropolitan Museum of Art) in toilet paper.
For some reason, the Statue of Liberty and 1600 Pennsylvania Ave NW are not susceptible to T.P. vandalizing.
Cheetos is known for taking fun-filled ideas forward. In 2008 for example, they came up with “Random Acts of Cheetos” push, when they tried to recruit consumers to toss a handful of the orange snack into someone’s dryer load of whites at the laundromat.
View the web app here:
